Stoute-50 cent

Steve Stoute Explains Why 50 Cent Is No Longer “Influential”

(AllHipHop News) Music industry veteran and advertising executive Steve Stoute has been involved in Hip Hop for over two decades. The former manager of Nas and Mary J. Blige is also the author of The Tanning of America. The book examines Hip Hop culture’s role in shaping consumerism in the modern world.

[ALSO READ: VH1 Releases Teasers Of “Tanning Of America” Hip Hop Documentary]

With his expertise in business and music, Stoute was recently asked by Hot 97’s Angie Martinez to name the five most influential people in Hip Hop. He lists Dr. Dre, Jay Z, Sean “Diddy” Combs, and Kanye West as the four main individuals who have an effect on changing culture.

Stoute also mentions Pharrell Williams as another artist who can impact people’s behavior. He states Drake and Rick Ross as others who are on the rise in influencing the direction of culture, but there was one prominent rap mogul he left out of his choices – 50 Cent.

“[50 Cent] hasn’t had a hit in a really long time. He has not made anything musically that has changed anything in a very long time,” says Stoute. “I feel like he’s always gearing up for something that never happens. Hopefully, now that he’s independent and there’s no record company to blame, his aggressive content can get on the air.”

Stoute goes on to explain how success in the music field leads to success in the business field. According to him, 50’s lack of hit records puts him behind his peers like Kanye.

“The last great song he made was ‘I Get Money,'” adds Stoute. “Kanye’s put out three, four albums since then.”

[ALSO READ: Dr. Dre To Produce “Smoke” Off 50 Cent’s “Animal Ambition”]

Watch Steve Stoute’s interview below.

  • NEWSKULL

    lol… 50 not influential?… He got Niggas wearing Vest, Thanks to Kanye now they wear dresses…

    • water_ur_seeds

      lol

    • Jonathan Bacher

      coooornddaaaawg

    • Malik

      Cold!

    • Super-Khalifah

      People have been wearing vests for years! Matter of fact…Mobb Deep wore vests in their video for Shook Ones and that was back in 95.

    • MR. UNDI$PUTED THE MOGUL

      Since when is wearing a vest or a dress cool for any Black man?!?!!?

      • Jared

        Good point.

      • Antoine Daggar Miller

        HE MADE THE THICK LACED BEATERS AS WELL NOT JUST A VEST

      • NEWSKULL

        Since the principle of fighting back is better than succin Dik for any MAN in this world…

  • I agree, most Hip-Hop fames only value an artists according to their net worth, and not relevance and consistency. 50 cent is very successful at what he does but his plan was to “get rich or die trying” and he did just that, he got rich and lost his hunger and told his story while trying to tear down his fellow rapper counterparts. Now 50’s music career is ice cold, while some rappers who he came and saw in the game are still hot and still on the top of the charts and he is not.

  • water_ur_seeds

    As a whole 50 has had a major influence on American culture, no doubt, he’s a worldwide star, more so than Jay in fact, although Jay has become more global in the last few years… But Steve is right in saying over the last couple years ‘he’s always gearing up for something that never happens’.

    • andone

      TRUE.

  • Black Jay

    Now what’s the difference between what Steve Stoute just said and what I’ve been saying? Nothing. It ain’t no hater stuff. It’s numbers. Music is the platform from which all of 50’s moves launched. It is the platform from which Kanye is able to make moves in the fashion industry. It is the platform from which Jay Z is able to be a sports agent. It is the platform from which Dr. Dre is able to have a Beats By Dr. Dre headphone company. Music is the common denominator. If you damage your brand with unnecessary beefs, sure you can make money, but you will get drastically less of it. 50 hasn’t had hits because of his beefs. He’s blamed his record label and everybody else. But listen to what Steve said…. When was the last time 50 had a hit? And actually I felt Steve was saying even more of what I was saying. He was actually making fun of 50 trying to put aggressive content on the radio. Which is kinda what I’ve been saying (but I wasn’t clowning 50 in that respect). Interscope was trying to get money FOR INTERSCOPE! Why would they bend their marketing structure to accomodate 50’s outlandish requests to put his preference for all things “gangsta” on the radio? It doesn’t sell like that other sh*t. And like it or not, people are in business for MAXIMUM VALUE. Sure you don’t need to sell out, but you do have tried and true formulas for success that work.
    I want 50 to win. I do. But I don’t know of any “gangsta” radio stations out there. His content will be more aggressive. That’s good for his core fans and the underground. But the name of the game is to exert your influence WHEN YOU ARE ON TOP. 50 should’ve changed the game then. Now it’s too late. He is relevant. But he is simply not the most relevant and he is definitely not the most influential.
    Sorry dudes. No hate. These are the facts. Steve is saying the same sh*t that I’ve been saying. And 50’s sales prove it.

    • People use facts to support arguments. Watch the funk flex with 50 Cent where 50 talks about not wanting to do business with Steve Stoute. He talks about Stoute’s lack of character and how he played Nas, and continues to play Nas. Whether there is truth or not to those statements, I can’t attest to that. What I am saying is that Steve Stoute and 50 have a history of not liking each other. Do you think Stoute is going to cherry pick his facts to make the argument that 50 isn’t influential, or do you think he is going to look for facts to make the argument that 50 is influential?

      I liked the latest video “Funeral”, but after a weekend, I realized that it was only the video that was impressive. Hearing it as a song by itself, it’s lukewarm. I have never, nor will I probably ever be a fan of 50’s music. The only time I have ever sided with 50 has been on a “personal” level, when he attacks frauds and parasites in the industry, (diddy, ja-rule, ross…). And punches people like Gunplay in the mouth. There is a childish part of my that enjoys that circus.

      In general I’m not a fan of music that celebrates death and destruction, especially for black people who need upliftment. Hiphop needs more “Bob Marley’s” less “Vybz Kartels”, more “Public Enemy’s” less “2 live crews”.

      • Black Jay

        Oh I cosign you on that brother. If you’re talking about “like” or “dislike” definitely people will side with the person they like the most and they will throw dirt on the person that they hate. I know about Steve Stoute and 50’s beef. And yes, his obvious “clowning” jokes against 50’s record label move seems overtly personal to me.

        But before 50 Cent was even mentioned in the conversation, he gave a list of the most influential to the culture of hip hop. And any “true” hip hop fan would have to agree that the list he provided is pretty much solid. There are really 5 people running the hell out of hip hop right now (I disagree with Pharrell being added, I think the last one is Eminem).

        But the fact still remains…. I don’t know 50 Cent. He’s never done anything to me as a person. I’m simply analyzing the playing field. He isn’t the most influential any more. That’s not to say that he wasn’t. He absolutely was! But now? Today? No way! And his beefs did it to him (the beef with Interscope basically crushed him in my opinion). It’s no hate. It’s the truth.

        And I agree about the black music. Vybz Kartel?????? Hell no! I don’t roll with any brother that bleaches his skin like that.

      • NEWSKULL

        Thank You Sir!…. Plus Steve tried to erase 50 achievement by putting together the Samsung deal with Jay but shit backfired… 50 is still that nigga for UMG (that’s Interscope and Def Jam parent company)… and I believe Films/Movies are doing a better job than Music at celebrating death and destruction…

        But on some real shit 50 need to thank Steve Stoute… He is actually the reason why 50 finally decided to go Indie… 50 have been working, thinking, strategizing about ways to sell his music without flopping… He knew Damn well that if Street King came out and flopped it was over for him as a brand…

        And Jay-Z MCHG come along…The Samsung Deal Steve Stoute orchestrated for Jay was an eye opener for 50, There is a video out there where MTV asked his opinion about the way Jay sold his last album and his response was “they can’t take that achievement from Jay”… Meaning If 50 was able to pull off the same thing people can not criticize him for it…

        The thing is Steve Stoute and Chris Lighty were the brothers you need to talk to, to deal with corporate America the fast way.. Chris is dead… if 50 wanted to go the easy route he would have to deal with Steve Stoute and Jay marketing firm…But Like you said 50 don’t like Steve Stoute and of course… I mean… MAYBE! Jay would not allow that shit to go down…

        50 had to be patient, sell his headphones all over the world and focus on setting up the same kind of deal on his own… Guess what 50 company SMS AUDIO made a deal with Rhapsody (music streaming service) for every purchase of his headphones and then he made a deal with Hang With app (Live streaming mobile phone service) that was back in 2013 a couple of months after MCHG come out… With his recent move, I am sure He is ready to sell “Animal Ambition” the Jay-Z way aka Double platinum before the album comes out… shit might go Diamond because on a worldwide scale 50 can’t be fucked with… and he will def go on a worldwide tour to support it because SMS AUDIO headphones is now distributed in 44 countries…

      • Immortal

        Thanks for mentioning Funeral. I watched it but have to disagree with the video being impressive whereas the song itself was good. IMO he came with it lyrically and it all made sense beginning to end. Won’t get a lick of airplay though. I’m with his music, but the scene could use some serious 90’s motivation and conscious music.

    • BIG MIKE SOMETHING SERIOUS

      Agree, Sometimes the fame monster want let you sleep. As a rap star he became a famous, but also a businessman which makes him rich. But being famous drives your income in being a sucessful businessman. Without the Rap fame he just a bisinessman. Plus you only have a good 2 or 3 year run before the fans move on to the next new thing.

    • Immortal

      Bruh you mentioned Ye and fashion. He hasn’t made any inroads in real fashion other than two hideous and over priced (even by Jordan standards) shoes. 50 isn’t really about music in the short term sense because he knows it’s a come and go industry. Now being the smart businessman and looking forward and planning forward is more important that record revenue which is honestly short term money. His NASCAR deal is more significant that anything that is going on in the game today because he broke into a mold that since Willy T. Ribbs broke into long ago we didn’t belong. Granted Brad Daughtry a car owner and is also black, the fact that he “look more mainstream (mixed)” than 50 shows he is relevant and very influential because he has the ability to look forward towards the future. Yes he’s paying for his brand to be on the car, but all the sponsors in any sport do to get themselves out there. Hell even stadiums allow sponsors (ex. FedEx field). It’s not so much the money rather than the exposure and the shock value over the long term which means long money over time. I know the question was about money, but I’m looking at long term influence rather than short term relevance and money. This is a debate that could go on and on. It’s a matter of perspective and where are you looking at it…now, five years from now, 20 years when your wrap career is really a wrap. 50 IMO is looking at the 20 year picture which makes him completely relevant in the business sense, and vey influential to those that want to make moves in and out of the wrap game.

  • DETROITFRESH

    This nigga crazy 50 the motherfuckin man

  • Spirit Equality

    Puffy hasn’t made a hit song in a long time too, Steve. I mean, unless you count French Montana, which you can’t really, because his album barely made a blip on the charts. Steve is probably mad at 50 from back when he worked at Interscope. And how do you have *Dre* on this list and criticize 50 for musical output? Dre’s last album came out 15 years ago! A guy who hasn’t put out a new album *this century* is more relevant than 50? LMAO!

    And how is he going to give props to Puff after Puff hit him with that champagne bottle? Have some self-respect, Steve.

    • MrNoName2K

      lmao ay bro Puff sure did bust his ass tho lol i forgot about that

  • dbfromdc

    HE IS ABSOLUTELY RIGHT WHEN IT COMES TO 50 CENT!!!!!!!!!50 AINT HAD A HIT IN OVER 5 YEARS!!!!!!!!

  • MrNoName2K

    This n*gga trippin, mad people in the game today take pages from 50’s book

    • Jared

      Who and where are they in they’re respective careers today? As far as mix tapes The Diplomats were just as popular if not more.

      • MrNoName2K

        True, but see everyones run in the music game stops eventually and 50 dont really need to do music anymore though, he made his mark.

      • Jared

        He doesn’t but I feel like he compares himself to those 4 Stoute mentioned. At this point I would say music is not a strong point for Dre, Jay-Z, and Diddy (lol) but they remain as anchors in Hip Hop. Everything 50 gets into non-music related doesn’t really get any hype.

      • MrNoName2K

        i feel you my dude but what has Jay and Diddy done outside the game thats any different than 50 has?

      • Jared

        I will say they all stuck to the same script but the others have some kind of “likablility” that surpasses Hip Hip. The way 50 approached his ventures was the same but I just don’t think he is likable or popular as he once was. Everyone will fall off but his was at a much faster pace. Also when he came out he wasn’t musically inclined like the other three mentioned. He needed to rely on Dre, Em, and being shot up. I felt like he could not break out of his original genre of music. In short the masses (white people) can easily do business, support buy, etc. Jay-Z, Kanye’s, or Dre’s products. What’s 50’s biggest venture right now? I believe the headphones but I don’t think it will help him remain at a certain level or reach Jay, Dre, or Kanye. Dre is know as having an ear for music so that helps him sell his headphones at premium price and get the right investors. 50 as well as some others tried to run with that idea but 50 isn’t known to an overall audience as having an ear for music or making great music. He is known as keeping it “gangster that happens to make good rap music. Dre crazy with the beats in his own right, Jay-Z crazy with the wordplay, Kanye crazy with the sampling and just so happened to be on Rocafella in they’re prime and actually helping to start a new genre within Hip Hop. In short I think 50 was just in the right situation at the right time and happened to be backed by 3 prominent men in Hip Hop at the time.

      • MrNoName2K

        Id say the biggest thing that he would have going on right now would be his boxing promotion.

      • Word7

        I don’t know I might agree that the boxing thing but that Nascar shit them white folks don’t let niggahs join that shit. as soon as he hooked up with Swang Racing them mothersfukkkers got sponsorship up the ass now for just 2 cars look it up. He may not have music poppin off at the moment but don’t say he’s business savvy aint shit. Hangwith app had 10,000 members 3 months later they hit 1,ooo,ooo million downloads its all in business magazines if you don’t believe me check it out, you can’t 50 has no influence. Even his bullshit straight to DVD’s shit but I go on Netflix and bullshit movies is staring at my face. If that’s no influence then what is?

      • Immortal

        Cosign. Soon you will see other wrappers trying to get into the white non contact sports like NASCAR. Breaking those barriers are the future and would cement his name, not detract from it, even though as a sponsor in NASCAR he’s paying for his brand to be on the cars, the overall dividend will pay off in spades over the long run, besides all sponsors pay to have their names or brands on the cars. It’s just nice to know we finally made(?) it.

      • Immortal

        @NEWSKULL:disqus Cosign x4 bro

      • NEWSKULL

        1st Deal (since August 2013)

        – “Rhapsody brings the best music experience anywhere, especially in high fidelity with SMS Audio,” said Brian McGarvey, vice president, business development, Rhapsody International. “Rhapsody allows SMS Audio consumers to listen to their favorite artists and discover new music on Rhapsody free for 60 days through SMS Audio’s premium headphones and accessories. We are committed to bringing our service to people who appreciate a premium music experience through partners who are passionate about delivering the best sound, so we are very excited about this partnership.”

        The Rhapsody 60-day Premier subscription offers unlimited, on-demand access to more than twenty million songs, and exclusive, curated editorial content, including playlists, radio stations, artists interviews and live performances. The experience goes everywhere you take it, whether listening on a PC, laptop, Internet connected home stereo or TV, MP3 player or mobile phone.

        2nd Deal (Since November 2013)

        – The “Hang w/” app connects people through live streaming video and simultaneous chat – allowing hundreds, thousands and eventually millions of users to “Hang with” their favorite people in real time. The app has already been downloaded more than 600,000 times and has generated more than 10,000,000 user sessions.

        Jackson joined the platform in August and has been using it to actively Hang w/ his fans, having created more than 70 broadcasts since signing up just last month. In his broadcasts, 50 Cent has released previously unheard music, given sneak peeks of music videos, and brought his fans behind the scenes of his fast paced life. The Grammy-winning artist’s plans for using Hang w/ include producing and releasing the first live-streamed music video on Hang w/.

        “Live streaming mobile video is a completely new form of media,” said Jackson. “Hang w/ is poised to be the dominant player in this new media, and I’m prepared to throw my weight behind it to see that happen.”

        “Hang w/ fits seamlessly in to my overall business strategy,” added Jackson. “I see ways to use it to promote my headphones, apparel, energy shots, film and TV projects, my boxers, and even my philanthropic endeavors.”

        “Jackson’s mind works both as an artist and as a businessman,” said Andrew Maltin, CEO of Hang w/ and MEDL Mobile. “He’s experimenting and pushing the creativity of what we’ve seen on Hang w/. At the same time, he recognizes that it’s more than just content he’s creating. It’s a new market opportunity.”

        3rd Deal (Feb 2014)

        – 50 has signed a worldwide distribution deal with Caroline/Capitol/UMG for G-Unit Records and his own releases, beginning with Animal Ambition, due out on June 3rd.

        “It’s freedom to invest in your own ideas,” he told FORBES in his first interview since the news broke. “If ever I had a horse that I was betting on at the track, I’d like to be the horse. Let it be me, goddammit, because I’m going to run as hard as I can.”

        He says his deal is structured similarly to Cash Money’s arrangement, which in which Bryan “Birdman” Williams’ label doles out a mere 7% of wholesale per album to Universal in exchange for distribution and support.

        The move gives 50 greater flexibility to pursue the sort of unusual release tactics employed by some of his peers lately—for example, Jay Z’s agreement to release his last album via a Samsung mobile app in exchange for a guarantee that the company would buy 1 million copies at $5 apiece.

        It also allows 50 to dictate his own schedule for recording and releasing music videos.
        —————————————–
        March 18th beginning of the Album PRE-ORDER… 2 Songs for free …

        Will I pre-order the Album?…

        Will SMS AUDIO pre-order the album and give it for free through Rhapsody to their well-established customers aka people who already bought their headphones in 58 countries?

        Or/And Will the HangWith/ app pre-order “Animal Ambition” and leak it exclusively to whoever download the app?

        Who knows?…

        Time will tell… Keep In Mind that WORLDWIDE is such a Keyword….

        The headphone game is ridiculously crowded, and unless your name is Beats, it’s difficult to snatch a piece of the audio market. In what ways do you see SMS winning right now?

        I’ve launched SMS in 59 countries. We pretty much turned it into Adidas. Nike is strong in America, but internationally, Adidas has soccer. Huge. It’s a lot of different things and territories. I don’t know if it has a connection with my touring at those territories. If you’ve had huge success out there in the hip-hop culture over the past decade, you have the ability to tour in areas that weren’t open markets before.

      • NEWSKULL

        Cosign…50 is an inspiration to me in terms of not compromising and never giving up… I think people don’t realize how hard 50 was working behind the scene to stay relevant… aka lose battles but Win the War…

        on some real shit… the only thing 50 can do is music and marketing himself… it is so easy for him because he IS what he is selling… All the deal he was doing from boxing to movies to QVC to TV Shows IMO was really surviving , stay in the limelight until the music thing is in place…

        I mean Jimmy Iovine aka beatsbydre for life aka fucc sms audio and the whole industry( minus washed up rappers and the only other real nigga aka Jeezy) pretty much left the bully of the EAST all alone…

        Since Chris Lighty Death, 50 was confused and he was trying to figure out WTF his fans wanted from him and how to make a come back and drop his album without flopping… he dropped mixtapes and videos of every track on the mixtapes with the marketing budget of SMS AUDIO… Through trials and errors now his music is on point and he knows WTF they want to hear… But he also knows that he got fans all over the world and 95% of them are professional Leechers… imo 50 only option was to join the illuminati crew aka sign with Jay-Z or Birdman (like Jeezy and/or The Game).

        But One Event created a small opening in the music world… Steve STOUTE and Jay gave 50 another option and saved him in a odd kind of way because they were actually going for the final blow… The Samsung leaking MCHG through an app deal was tailored so that Jay could surpass/erase 50 Cent first week sales of the Massacre (Yep 50 is still the only rap nigga on this planet to have done it)… shit failed but Jay got his platinum plaque from the RIAA…

        50 reaction to the “NEW RULE” was:

        “You can’t be afraid of change. I think the old way of doing things is not gonna work, but then you gotta create a plan for a new way. How are you gonna do it?” The RIAA changed their rules and says they will immediately count those sales toward the album’s platinum certification, while it will appear that Billboard will not count those “bulk” Samsung sales toward their albums chart — meaning that if Jay is to eventually earn a #1 spot for MCHG he can’t do it off the back of those first 1 million sales. Fif, who has built a reputation as a shrewd business man and successful mogul himself, doesn’t side with Jay or Billboard, but suggests that the main thing that matters is the financial gain behind the deal. “I don’t think you can take anything away from it — that idea,” he said. “If you can take something away from it, the money was still made.” (MTV)

        NEW RULE indeed…

        After MCHG Dropped, 50 been working extra hard to have the same deal… Now he got a much much better deal set up… the deal with Hang With app (live streaming mobile phone service), the deal SMS Audio headphones got with Raphsody (music streaming service), and finally the deal he got with Caroline/Capitol records…

        50 is ready to sell “Animal Ambition” using the New Rule… Men lie, numbers don’t… As soon as the album is leaked, 50 will tour all over the 56 countries SMS Audio is distributed in and will promote his new products, his SK energy drink and his Straight to DVDs movies at the same damn time…

        I can’t wait for Forbes list next year and all the other years to come… i am sure 50 will be a billionaire before Diddy and Jay… GO! GO! GO! GO! GO 50! it is your Rebirth Day…

      • Jared

        I’ll admit that although I didn’t favor G-Unit until the mixtape “Return of the Body Snatcher” as a Hip Hop Head I probably have listen to most of their projects so I’m not hating but trying to just give my opinion on how he is perceived by others not in the Hip Hop culture.

      • This is Crazy

        what he said was “influential” not how much money he made. 50 is not influencing anything right now in all honesty Today. 10 years ago way different story but 50 isnt really making moves right now for music.

      • MrNoName2K

        true musically no, i think he’s focused more on his boxing promoting now anyways..

    • IG @_exposing_these_ig_hoes

      you clearly don’t know shit about what you’re talking about. lil wayne has been in the rap game since when he was 13/14 years old.10 years before 50 cent came out with any mixtapes……just youtube hot boyz or old cash money songs

      • MrNoName2K

        “13/14 years old.10 years before 50 cent came out with any mixtapes”..nigga are you serious?? Just by reading that malarkey you just typed out, its clear that either your young as hell or dont know what the hell your talkin bout.

  • Dan_Tebasco

    I agree about his 50 Cent statement it’s like he’s not even trying anymore he just put out half ass songs with half ass beats and half ass lyrics… However Dr Dre being a top 5 influental… Now? Dude has taken 15 years to release his third album (fourth if you consider Presents the Aftermath a album which I don’t)… And as a producer these days he’s not putting out much, Eminem produces bigger songs than Dre at the mo…

    • Black Jay

      But who owns Eminem? Aftermath. Who owns Kendrick Lamar? Aftermath. That’s influential if you ask me.

      • BIG MIKE SOMETHING SERIOUS

        If you notice bout Dre, he construct songs, Takes him awhile because he a perfectionist. Making that Beats money i can understand why he ain’t really focus on music, but i betcha Dre got some beat that pure fire, and he thinks they’re mediocre.

      • Dan_Tebasco

        You do got a point there… I’m still angry that there never was a Rakim album on aftermath though

      • To me that project was always one of those that only looked good on paper but woulda been a disaster had a final project actually come out. Ra even said himself that’s why it was scrapped, cuz their styles were clashin way too much and he wasn’t feelin the direction Dre was tryin to take it. As much as I’d love to hear a new Ra album, I ain’t sure I’d want it to be on Aftermath.

  • Reblogged this on HUEY mix wit RILEY.

  • You know 50 gonna diss this nigga right? Stoute speaks the truth though

  • TK

    50 has ruined careers for less then this. Steve Stoute wants to get bottled again lol. Clearly these 2 are beefing, Stout is contradicting himself in every way and looking stupid for it

    • Surfbort?

      “Steve Stoute wants to get bottled again.” And he’s kissing Diddy’s ass? We should be focused on this ol #fact instead, the fact that Diddy blacked out on his Yoda shaped head. Steve is the Ari Gold of hip hop.

  • IG @_exposing_these_ig_hoes

    No Baby and slim????? (cash money records) 20+ years in the game……. big tymers hot boyz lil wayne mannie fresh juvenile drake nicki minaj etc etc etc……I ain’t even a big fan of YMCMB, but you have to pay them respect

    • i’mreloaded!

      That’s what I was thinking.

    • Sgt. H. Jennings

      They get the respect their due but that’s it. Influential artist on a global scale from the hip-hop world. There aren’t many. Jay, Diddy and Eminem. Em over Dre. Yes I know Dre gave him that shot but Em is by far more powerful globally than Dr. Dre.

      YMCMB is very popular in the US and some other places but outside of the hip-hop community, no one is checking for them. If they were, we’d know about it and trust, as flamboyant as they are, they’d talk about it. Not knocking them at all, They have made a name for themselves but nowhere near the status of Jay, Diddy or Em… Facts

  • i’mreloaded!

    50 may not be relevant musically, but for him not to be mentioned as influential is stretching. 50 has so many lucrative business ventures from selling water all the way to promoting boxing. Not to mention, 50 had a choke hold on the music game for about 5 years strong, not counting the mixtapes before his album. C’mon Steve, give that man his due, especially comin from his background.

    • PhilTheGreat

      Meh… If you think about it compared to the other guys. He’s talking mas culture influences… Drake and Ross said YOLO and look how out of hand that got. Ye collaborated with nike to make Yeezys and look at how those sell, not to mention his plain black and plain white t-shirts that sold out in a day at 2 hundo… 50 is kind of a smoke after the firecracker right now instead of being one of the flairs if that metaphor makes sense.

  • Eddie Winslow

    While what Steve says is true, I feel like he’s trying to get back at 50. In an interview with Funk Flex months back. 50 blamed Stoute for his old fallout with Nas. Stoute is subliminally shitting on 50 on New York radio in the midst of his drop to an independent label. Chess move..

  • i’mreloaded!

    50 made other rappers step their gym game up. Don’t believe me, look at Ja, Fat Joe, Em, Dre, Nelly. None of deez niggas was thinkin bout getting diesel til 50 start wearin bulletproof wife beaters. LOL

    • NEWSKULL

      that too… Shit To be honest I am sure 50 was the reason Jay-Z retired from the rap game back in 2004… he couldn’t handle the heat… Come to think of it the Black album and Beg for Mercy came out the same week… I bet 50 did it on purpose lol… Jay-Z had to hide his ass as Sean Carter the Def Jam president for a moment, watched Fat Joe and them getting destroyed, waited for the heat to die down and used Kanye West soft ass image against 50… 50 aka the Bully of the east took the bet like an idiot and got what he deserved… But Shit was still entertaining … Lil Wayne and Young Money were created using 50 Cent blue print… Shit TDE has a 50 Cent inspiration Chart in their studio… I mean Whoever is saying that Nigga is not influential is a hater…

    • Surfbort?

      Yes!! 50 is indeed influential after all…in fitness. We sistas paid attention to his muscle game. LOL #Bestcomment #takedat #takedatStevePout

  • This is Crazy

    what he said was “influential” not how much money he made. 50 is not
    influencing anything right now in all honesty Today. 10 years ago way
    different story but 50 isnt really making moves right now for music so don’t be so quick to jump on Steve. If we talk about the past you have to mention like 20 other names.

  • Black Jay

    For the sake of people claiming I’m a hater I’m about to break some numbers down for you. Pay attention because I don’t wanna hear the arguments of “Well, what have YOU done” or “He’s still paid for the rest of his life”. Those issues are not the point. NUMBERS ARE THE POINT!!!

    Check it……

    Angie: Who do you think are the 5 most important people in hip hop right now?
    Steve: Financially?
    Angie: Financially, influential, Musically….

    Okay…. Let’s take those 3 areas. We will judge 50 Cent, Jay Z, Dr. Dre, Kanye West, and Diddy all on those areas. Not because I think they are the leaders, but because they were mentioned in the interview.
    As key points of references we will use: Forbes Hip Hop Cash Kings 2013, Billboard, and each artist’s individual RECENT business performance that impacted hip hop in a major way.

    Remember folks… These 3 points are where we will judge. Don’t go pulling GET RICH OR DIE TRYING out of your asses. We are using only these 3 points. Okay?
    Let’s do it…..

    Financial

    50 Cent: Rank #19 with earnings of $7 Million
    Dr. Dre: Rank #3 with earnings of $40 Million
    Diddy: Rank #1 with earnings of $50 Million
    Jay Z: Rank #2 with earnings of $43 Million
    Kanye West: Rank #6 with earnings of $20 Million

    Music

    50 Cent: No Individual 2013 major release / No G Unit label release for any artist
    Dr. Dre: No individual 2013 major release/ Aftermath Kendrick Lamar and Eminem releases
    Diddy: No individual 2013 major release/ Badboy French Montana release
    Jay Z: Magna Carter Holy Grail/ RocNation Jay Cole Release
    Kanye West: Yeezus/ GOOD MUSIC Big Sean release

    Influence

    50 Cent: Co Executive producer for new TV series, SMS Audio Headphones, SMS Audio Headphones Nascar Race Team Co-sponsorship, signed new label deal

    Dr. Dre: Beats By Dr. Dre, Aftermath Entertainment, Hewlett Packard, Beats Music Streaming Service, Dr. Pepper, Chrystler,

    Diddy: Ciroc Vodka, Dallas Mavericks designer, Enyce clothing, Sean Jean, Aquahyrate, Revolt TV,

    Kanye West: GOOD Music, Fatburger Restaurants, Addidas, DONDA,

    Jay Z: Rocnation records, Rocnation sports agency, Rocnation talent management, 40/40 Club, The Spotted Pig, Carol’s Daughter, Reebok, Coke, Budweiser, Hewlett Packard, aw hell….. there are too many to name.

    My people…. If you just look at the list compiled, you can easily see that 50 Cent sits at damn near dead last on all of them. You can’t dispute the facts. His reign isn’t what it was. Maybe in the future, but highly unlikely. Now this list might miss one or two things, but for the most part it’s on point. 50 isn’t in the top 5. Hell, he’s not even in the top 10. But things could change.

    • i’mreloaded!

      This tells me nothing. Influential means over time, not what they done currently. 50 accomplished things with one album that 80% of rappers who have been around haven’t done their whole career. Michael Jordan hasn’t shot a ball in an NBA game in over 10 years. Does that make him any less influential?

      • Black Jay

        We’re not talking about what “influential” means to you. We’re talking about specifically what ANGIE MARTINEZ SAID….

        Angie: Who do you think are the 5 most important people in hip hop right now?
        Steve: Financially?
        Angie: Financially, influential, Musically….

        Put the emphasis on “right now”.

      • i’mreloaded!

        Well sir, influential does mean having an affect on present or future persons or situations right? That’s not MY definition, That IS the definition sir.

      • Black Jay

        I cosign that. In your own words, “affect on present or future persons or situations”.
        What did Angie say?

        Angie: Who do you think are the 5 most important people in hip hop right now?
        Steve: Financially?
        Angie: Financially, influential, Musically…

        She explicitly chose the time frame of “right now”.
        That is the point of discussion.

      • ZUBU

        Possibly Angie does not know what influence entails?

        “influential person – a person whose actions and opinions strongly influence the course of events”

        Also in regard to 50 only making 7 million last year, that sounds bogus I would argue that 50 made 7 million in one or two films he did (heck 50 probably made more that 7 mill in interest and in royalties). Is 7 million just what he made in hip hop directly?

      • Black Jay

        Brother I’m normally with you. But Forbes is a reputable source for revenue figures. I haven’t known them to fudge the numbers. Ever.

        And with the “Influential” definition? Angie Martinez’s use of the word is correct. Influencing hip hop’s movement and society’s perception is accurate. No diss bro, she used it correctly.

      • ZUBU

        As you indicated bro I’m generally in agreement with you as well. I concur Forbes is very reputable, I just see 50 making more that 7 mill. Just watched the movie escape with 50, Arnold, and Sly Stallone.. 50 getting it from a lot of different directions. I just don’t think Steve should have slighted 50, due IMO to his personal views.

      • Black Jay

        Stoute is a hater. I can’t front. As a person I don’t really like his style. He seems to be in it for himself on everything. But no person is always right or wrong. I personally don’t agree with his list. It’s suspect. But I used that as a foundation for this particular discussion because those names were the ones mentioned. I personally believe his list is wrong. 50 is getting money. A helluva lot more than a lot of rappers. I give him props on that.

      • Live Well

        Good point. New rappers reference 50 and his meteoric rise in their rhymes to this day. Before 50, rappers were getting endorsement deals with companies. After 50, rappers became front men for companies they had ownership in. Before 50, who had shoe deals besides athletes? The biggest irony is that 50 is considered “irrelevant” in a culture that values business acumen more than mic skills. Go figure.

    • Brindle

      some of the ventures your naming are failures (40/40 club, GOOD Music) and or short term projects… You also half to remember that 50’s been beefing with interscope for a while and only releasing free mixed tape stuff (them SK albums)… I haven’t seen how is done with the SK energy drinks though… I personally feel 50’s being black balled right now. I think he represents a side to black men that whites are afraid of but deal with because it made money, now that the world is shifting to a softer black man, they gonna try to get 50 up outta here… I’m rooten for him though, soon as his album drops he need to beat up the 1st rapper with skinny jeans he sees

      • Black Jay

        I took that into account. Otherwise I would’ve never mentioned 50’s NEW RECORD DEAL OR HIS EXECUTIVE PRODUCING A TV SHOW. None of those are generating revenue yet and are straight zeros on a tax return.
        I gave Jigga the 40/40 joint because he still owns a spot in the Barclays that was slated for 40/40. But he can use it as he likes.
        Trust me, if I got really real on this list, 50 Cent fans would straight hate my guts! Lol!

      • Brindle

        LMAO…

    • stanley

      Sorry But Kanye West buying a few Fatburger Restaurants is equivalent to Flava Flav buying KFC Restaurant back in the day… I Don’t see what that has to do with Hip Hop? Most of Jay-z business ventures don’t make that much money. Look at the Forbes list every year. He don’t even make more than Beyonce. How is he worth $475 million dollars? When he only makes $39 million to $50 million a year (before taxes). When Forbes calculate networth they include stocks, land, contractual agreements, pretty much everything. His 10 year Live Nation deal accounts for $120 million dollars of his total estimated networth. And He gets paid based on the performance of sales of his previously owned clothing Line. Jay-z no longer owns his clothing line, he sold it. But he still gets paid a small royalty. So within 5 years it could be worth another $150 million dollars if he gets paid 30 million per year. But if you know anything about Accounting (which I have BA Degree) You would know he haven’t earned that money yet. It’s just an Estimate based on their future earnings, not their current. That’s the big Tricky with FORBES.. THey make folks believe they actually setting on that much cash. But regular people don’t know the difference between Networth and Net income. 50cent Total Networth is more accurate because his estimate is based on $150 million dollars in cash he actually received from the Vitamin water deal. Jay-z is probably only worth about the same $150- $200 in actual cash

      • Black Jay

        I hear you bro. But basically on any list you construct, 50 Cent is at the bottom.
        Kanye’s influence can be felt in the fashion world. We’re not talking about earned income. We’re talking about “potential” earned income. Like it or not, he’s breaking down quite a few doors in that arena.
        And if I went by your calculations 50 Cent would not have the Executive producing role or the new record deal on this list either. Because he hasn’t made a dime from either. And that Nascar sponsorship is actually a huge negative because he paid out money on it and won’t see a return for a while (until his earphones see that advertising increase). Also we would remove some of Diddy’s stuff because REVOLT TV isn’t in the black yet. But unlike any thing on this list, it has the potential to be THE LARGEST TOOL OF INFLUENCE ON THE WHOLE LIST.
        And the list wasn’t based on their net worth. It was based on 2013’s income. But it’s only for 2013.
        I agree with pretty much everything you said but my argument is based on income from 2013.
        I personally disagree with Steve’s whole list. But I used the individuals as a basis for this argument based on the fact that those are the artists he personally mentioned. But his whole list is suspect. Except for the 50 Cent portion.

      • SBRon

        If you dig deep enough, you’ll most likely discover 50 did NOT receive 150mil in cash! And, if he had, he should’ve AT LEAST doubled up by now!! Because like Wu said, CASH RULES!!

        So, either he DID get that cash & isn’t smart enough to parlay it into more, OR…? Lastly, EVERYONE’S worth is based on ownership
        stake(s) in something or another. And “sitting on” ACTUAL CASH is adding how much to an individual’s NET WORTH? ZERO…

        Forbes doesn’t make people believe their totals are based on actual cash!! All they can do is estimate the dollar value of the ownership stakes should they be sold NOW!! Do you really think you could go to Bill Gate’s crib & 80 Billion would be falling out of closets, the freezer, stuffed in dressers…?

  • ZUBU

    Obviously Steve has a pretty biased opinion, and it is essentially just one man’s viewpoint. He missed a ton of people who have impact: Baby, Slim, Wayne; Master P with all the charity is certainly infuencing our hip hop culture; Kanye (child please) influential and controversial are two different words; Diddy much like 50, when has Diddy last had a hit? Much like 50 he is making most of his moves outside of hip hop. Is Steve suppose to be some type of influence Guru or something? Not at all.

    “influential person – a person whose actions and opinions strongly influence the course of events”

    Now which of these people really do the above? This is BS: MLK, Malcolm, The OG Black Panther Party, Cornell West, even Oprah is very influential, Princess Kate when she wears a dress everyone wants to buy the same. Name one thing that Jay does that the masses want to emulate. Jay has become so out of touch with the masses that most of us can’t relate to what he is talking about anymore. He mentions designer brands that most of us never heard of, and certainly most of us can not afford. SMH…..

    • Brindle

      “influential person” in hiphop… re-read the article please

      • ZUBU

        I shall repeat the definition of Influential. Regardless if you are influencing hip hop, rock, medicine, theatre, commerce, technology, etc. Influence has the same definition.

        “influential person – a person whose actions and opinions strongly influence the course of events”

      • Brindle

        “course of events” in hiphop… remember Angie Martinez, AHH, hot 97…

  • DOdo

    HIS A KNOWN 50 HATER. JUST TRYING TO GET A REACTION FROM 50 AND HIS NAME IN THE MEDIA AGAIN

  • Brindle

    i don’t think Steve likes 50 too much

  • Live Well

    Steve Stout and 50 have been competitors for years so this is just friendly hate by Stout. Not because he didn’t put him in his top 5 but because he brought him up out of nowhere just to try to diss him. Sorry, Stout, but 50 is better at your job than you are. He’s done more with brand extension than this guy Stout ever dreamed of doing, and that’s supposed to be his main talent. He did more in 5 years than Stout has done in 24.

  • brollya

    steve stoute just salty cuz they dropped 50 after he got shot, den he came up from the ground and built g unit and is now a millionaire while steve still trying to stay relevant by makin episodes bout hip hop…. watched it last night and it was good. i aint go lie bout that, but its stuff we already know about(real hip hop heads)….. den this nigga say rick ross tho… only thing ross doin is showing u how to be the fakest rapper to rap bout drugs and shit but aint did it…. wen the last time rick ross had a hit? aint none of his albums went pass gold…. 50 killin the whole mmg discography wit one album(get rich or die trying)

    puffy aint had a hit since i dont know when(french a dud, red cafe a dud, mgk a dud)….

    im thinkin steve still salty bout that line 50 said in poppin them thangs…
    “at the vma’s my baby mama cussed my ass out
    i kicked her a now we back friends like puffy and steve stoute”

  • Hiphop

    Come on! Honour where honour is due if you start discrediting people who deserve respect in the culture will loose credibility. Do you know what 50 cent means to young black males in this generation. He’s an icon a symbol of success. From nothing to something. He has not conformed to mainstream culture yet matured in his intelligence. 50 is a giant. Listen being a millionaire is a big deal let alone being worth over 100 mill. 50 name has not left hiphop fans mouth for the last 6 years. Compare that to Wayne who people slowly are not mentioning. That’s relevance. As far as influence I know people who will shoot if fif ask them to now that’s influence. He might not be as mainstream but he’s a still a global giant.

  • soyhiphop

    Tho 50’s music career whent cold everything he does maintains him relavant weather is kicking his girl in the kneecaps or promote some noname boxer. is it me or does steve have that toys story alien head

  • stanley

    Rick Ross is having more success only on (Rap) radio in the US and Canada. Rick Ross is not a cross-over Artist, nor has he received a #1 billboard hit on the singles charts. He is not internationally known. Rick Ross can’t Tour in South Africa, Japan, and Brazil, or Egypt. Not even Jay-z can tour in the same countries as 50cent. Jay-z sold majority of his albums here in the US. While 50cent album sales are spread more out Globally. He sold over 30 million albums from 2005 – 2010. Even with his career mostly behind the scenes now, he still featured on Forbes list, and making more money than Rick Ross. An Artist that comes out and sales over 12 million albums of the (Get Rich or Die Trying) is a legend.. How many Rap Artist in our History was able to do that? Biggie, Tupac, Eminem, MC Hammer, Nelly, DMX and 50cent.. Not even Jay-z sold over 10 million of 1 album… 50cent place in history is solid. Rick Ross would be lucky if his label survives in the next 10 years with artists like Omarion and Wale signed to his label.. The Only Label that is rivaling 50cent success is YOUNG MONEY…. The artists of Young Money aren’t making the kinda money collective as as 50cent, EM, and Dr. DRE, But they are as close as anyone else has come… Sorry But Rick Ross not even on YOUNG MONEY’s LEVEL, He definitely not on 50cent.

    • Sean Power

      50 cent has had one in almost 10 year too his wealth is drop more and more each year his not say his pace history not made, his say his over brand has dropped

  • Pingback: Steve Stoute Explains Why 50 Cent Is No Longer “Influential” | Hip Hop WorldWide()

  • hoeyuno

    Kanye doesn’t deserve to be in there.. yea the guy sells a lot of records but not all to hip hop headz..lady Gagas fans would buy kanyes music. miley Cyruss fans would buy kanyes music. that doesn’t necessarily reflect on hip hop. I would be curious to know what’s steve stouts relationship with the ppls he chose.

    • Eric Cartman

      Great point.. Ppl who bought college dropout were probably much bigger hiphop heads than those who bought yeezus

  • Eric Cartman

    I agree with everyone who is saying Steve is bias. However I do agree with him when he says that we keep thinking 50 is going to do something big musically but doesn’t… Every couple months he’ll put out a few singles and everyone will comment saying 50 is back(ie We up w/ kendrick, major distribution w/ snoop and jeezy, etc) We really need a good solid 50 album.. He can have his best friend Eminem feature on the single and you potentially have another platinum album

  • Jahb1911

    sorry to say, but he’s right.. But Hey, at least 50’s wealthy!!

    • Hendrix2020

      Millionare= Rich Billionare= Wealthy
      Beyonce= Rich Oprah= Wealthy

      • Jahb1911

        true

  • bigdoe6

    What about the song he did with Jeremih that sold two million
    downloads???? Steve is bias man. I like Steve but he’s wrong. 50 cent
    had hits after I get money. He got on other people records and made them
    big as well. What about the song he did with Loverance? It wasn’t his song but 50 made people like it.

    • MrsOno

      Im sorry but 50 wasn’t needed on the Jeremih song. To be honest, my thoughts were why is 50 on this song? The song is hot with or without 50. And Loverance? Another collaboration that makes you go hmmmm…

      • Christopher

        Jay Z wasn’t needed for “Fuckwitmeyouknowigotit” nor was he needed for “Pound Cake” those songs would have been hits with or without him

      • bigdoe6

        Buy he says 50cent hasn’t had a hit. Like you said with or without 50, but still 50 played a part in the success of the songs.

  • xolisa boqwana

    How is Diddy influncing anything in Hip Hop?

    • The_Good_Life

      When you hear a remix, Diddy. When you hear rappers talk about starting a clothing line, Diddy again. Plus you don’t have to be a drinker to know Ciroc.

    • Killyoself Asap

      LOL right. He never produced shit. Ask him to get on the boards or on a instrument. He great at takin credit for others work. Thats his whole career. You cant present one thing that clown ever made on his own

      • The_Good_Life

        I think your confusing producing with beat making.

  • The_Good_Life

    Chris Lighty and Stoute was never cool cause Stoute was corporate with his decisions while Lighty had more street etiquette. Stoute lost lots of artist to violator including 50. As far as impact, 50 is the reason artists treat mixtapes like albums. They need to emulate rocking a bullet proof vest cause a few rappers didn’t make it out of 2013.

  • Guest

    And this is what I been saying about 50 BUT people always wants to bring up 50 money as a excuse or to say he dont have to make music no more cause if jayz doing it with all the things he got going on and still do music 50 can to.

    • Killyoself Asap

      Ill take that major distribution he dropped last year w jeezy over ANYTHING Jay weak ass put out. 50 lived that life. Jay never lived that and got nobody to vouch for him either. He was just a nut ridin industry fool, like puffy n french montana weak ass.

      • reg joe

        That’s a childs mentality though. That’s like folks getting mad at Tiger for nutting in all those women. Who cares!!!! That isn’t the product. Golf was the product. I like the music and I don’t care to get caught up on characters and what they portray. Music is for me to vibe to, not get caught up in what the characters are doing. I don’t give two shits who lived what life. Im a grown ass man with a Master’s Degree. If the music is good, then its good. That’s pretty much that.

  • Elayorx El

    Ha, yeah, Stoute jabbed up 5if a lil bit on this one. When Ang says “most important”, or, “most influential”, I think most of us can agree that it does not always have to come down to money, even though she did passingly mention that. Are there even 5 that are worth mentioning, NOW, that we can speak of? YMCMB, Jay and them, I do agree with Stoute mentioning Pharell, and maybe Eminem(to use the “Mount Rushmore” template that LeBron recently used, in an interview with Steve Smith) That’s about it. Now 5if has the potential to pull a boomerang, somewhat, but we need to realize the industry is dictated from the top down, under the guise that it’s actually the people. This new era being ushered in, is an 180 degree turn from the type of style we’re used to from 50. You know it’s weird, because at his height, I thought it was a bit too much aggression, now I wish some of that can come back, for some true balance. A lot of armchair moguls doing what is so easy, but once your actually in the lion’s den, then you really realize the way the game is truly played. 50 is a borderline genius, exemplifying these skills since his days on the block, when he was known as Boo-Boo. It really is a hard pill to swallow, when someone you thought was always on your level, or dare I say, a level lower, actually busts through the door one day, showcasing their true potential all along, “surpassing” even what your accomplishments are, to that point. Many of 50’s peers fit into that category, and Stoute, while obviously no slouch himself, is not the biggest 50 fan, which history does seem to prove. I think as long as 50 can continue to settle his karmic debts, he should be fine. One L…….

    • Immortal

      The thing that no one is talking about is the fact that 50 recognizes these facts and while he is copying others, he IS making it work and is going into areas that others refuse to go. Name one wrapper that is moving into the white domain of sports? 50 put his name on NASCAR and like it or not, it’s a power move. Soon you’ll see other wrappers doing the same thing, by placing their names in areas that were closed off to us for generations. Hockey, F1, non contact sports where there is strong longevity and long money. It’s going to be the next phase just watch. No wrappers career will last forever, you have to prepare for the next part and I think he’s doing it.

      • Elayorx El

        No doubt. Time to expand to unchartered territory.

  • Sean Power

    some time the truth is the biggest diss you can give

    • Montezuma1

      Not sometimes ALL the time!

  • Brindle

    funny thing is, 1st School Boy Q cuts the 50 song off his album… couple days later, interscope and 50 part ways… now Stout speaking out (that rhymed)… 50 bout to get black balled, read between the lines… I hope he pull it off though, it could be a good thing going indie, especially since his brand is set, he may not need a label

    • NEWSKULL

      lol… could get?… Nigga been blackballed… But He is used to it, thanks to Murder Inc… Plus he got money so he can wait eating shrimp and lobsters until the timing is right… From GRODT to Animal Ambition… He is not doing it for the money, he is doing it for his legacy… It is just his natural instinct, he is a born competitor and a warrior both physically and mentally… Watch this album shake the hip-hop world like GRODT did….

  • Influential people are leaders, 50 cent is not…50 is a follower who does any and everything for money…He stepped in the game with bulletproof vest, and full body tats just for the street cred..The minute he became rich he got rid of all his tattoos just to fit into Hollywood…..He got a headset deal just to fit in with Dre….He beefs with all these rappers and now doing songs with them….Man 50 is a follower, just like how he stole Ja Rule style, called him soft and turned around and used his formula. 50 is successful but we all saw how he went about it.

    • Christopher

      Ja Rule stole Tupac style your point and Tupac beefed with a lot of rappers and Eminem beefed with a lot of pop stars…I guess they are followers too!

      • Yeah they were….You people think because you hear something for the first time in a rap song, that it’s a rapper who invented it….Rappers use everyone else’s materials and pass it off in Hip-Hop as their own….Stop giving these rapper so much life.

      • Immortal

        Good point

  • Killyoself Asap

    “[50 Cent] hasn’t had a hit in a really long time. He has not made anything musically that has changed anything in a very long time,” Really asshole? Last time I checked that “major distribution” and that song with Slim were huge on Itunes. 50 dont need a hit every week to stay relevant. Thats what these radio rappers need though…

    • nhn

      he had a song with Adam Levine and Eminem, it charted at 28 then fell off in 3 weeks!! major distribution and the song with Kendrick Lamar did not touch the top 100, if he can’t get airplay with these features he has clearly fallen off. he also had a song produced by Dre with Alicia keys which went nowhere! clearly no one wants to buy his music, he even blamed interscope, they invested a lot of money in his last album and have now made the decision that he is no longer profitable as an artist – FACTS

      • Christopher

        “My Life” charted higher than “Ain’t Worried Bout Nothin” and “Freaks” by French Montana who is on the radio now and they Interscope invested $25 million behind Lady Gaga’s latest album which only sold 600k and in order for his music not to be selling he would have to drop an album which he hasn’t since 2009 #FACTS

      • nhn

        I am definitely not disputing that, I would imagine interscope will recoup some if not all of their money when Lady Gaga tours and yes in relative terms her album is a flop I agree. French Montana’s song “Freaks” was a complete flop and the label did a lot to try and promote it, “Ain’t worried about nothing” didn’t chart very high but did remain in the top 100 for a few weeks (no features) and I don’t imagine a huge amount of money was invested in the song or video. “My Life” charted high at 28, but then fell out the top 100 in 3 weeks, that song cannot be considered a success given the features and the initial exposure it received. 50 cent has had huge success but he is cold out here – FACTS

      • nhn

        he was scared to put that album out

      • My thing is this, NO ONE is selling like they used too….Music is not selling because of the internet. Rappers take it personal when they don’t sell like they used too, fans are not buying music like that anymore…I will always respect Jay-Z for his hustle because he ALWAYS use modern technology to push his music to the masses…He is the ONLY one who really understand the formula, regardless if his music is wack or not.

      • Immortal

        I don’t know about that. When youtube was really getting started along with myspace, there was this unknown wrapper named Soula Boy with this “Crank dat” single that was a dud on it’s own. He took social media and turned a song no one would’ve given a second thought and made it a monster at the time. I remember the original video for the song had him doing the video in a real low budget way until he got traction and redid it. He was the original pioneer of it, when Jay wasn’t thinking of anything having to do with making major moves, hell he was still drinking crystal. Everyone with half a brain took note of the power and influence of social media after that and now it’s more of the standard rather than the exception.

  • i got this

    what about the fact that no website would care about his interview if he didnt talk about 50!! Sounds like a clown to me BOZO ass nigga!!!

  • Eny Daboss

    lol rick is not a platinum artist and got the same money and make
    more moves than them… touring in brazil .. or south america doesnt
    mean anything thats the third world country …rozay is famous in Europe
    go on every social network in europe you will see it.. its about weezy…
    kanye… rozay and drake south american aint buying cd’s when they talk worldwide its us ( uk, france, holland, spain, belgium…. can you believe that these guys can booked
    for 15 days 5 big countries in europe… in london right now we kno
    fifty for candy shop and n grodt album…. but we know about rozay n
    drake catalogue cause we have more access to them…. in our club its only pierrier… ciroc and now the rozay bottle cause soccer players are drinking them in club now

  • ihatefaggots

    50 cent change the mixtape game Steve stout is a uncle tom nigga

    • JaffarR

      Correct. 50 INVENTED the real mixtape game.
      He also popularized words people never used before like,
      “Shorty”, “wanksta”, “ggggg-gunit”, also famously crowing Ross with the title of “Officer Ricky”. Etc.
      50 has also ended more careers than anyone (besides Em). His impact to this is by far more superior than anything Diddy has done musically (besides Biggie), and anything Ross or Pharell will ever do. Kanye does have the potential but that’s only because every critic and media personality is on kanye’s dick.
      “I had them wearing vestes, now these niggas wear dresses.”

      • Mrknowitall

        Are u high!? He aint Invent shit cause Wayne was killin the mixtape scene wit them sqad up joints like every month it seemed like back then.. i never even heard of 50 until after the Em deal but thats jus my experience. As for the diddy comment, that nigga responsible for grooming sum of the biggest names in hip-hop and R&B like Mary J Blige, Jodeci, Usher, Mase, The Lox, and of course Biggie and Thats jus off the top of my head im sure theres more. He made the Remix popular and kinda pioneerd the flashy “bling era” with the shiney suits and shit. He also introduced the world to tha original “Harlem Shake”. Man i used to be at my school dances gettin it… “take dat, take dat” lol… 50 will NEVER EVER have tha influence on HipHop that Puff has. If Diddy took a break from promoting his brand in the culture people would notice and 50 wouldn’t make a splash cause he aint promoting shit that the “general public” is interested in

      • reg joe

        So very true!!!!!! These young dudes weren’t even around when Usher, Jodeci, Mary J Blige and nem were killing the game. Diddy is an impact player. He showed guys what to do instead of always being on the mic. Whats left? Where do you go? What do you do? Diddy answered that for a lot of guys. Reinvent yourself, produce, buy things that actually make money and return a dividend instead of relying on other folks dollars. Diddy is a beast in this game, on the smoothe. These young fellas aren’t thinking about anything but being hard and street cred and silly shit. Diddy showed them how to live well. Only children and losers are worried about street cred and dumb shit.

      • reg joe

        Whose career did Fif end other than Ja Rules? Stop playin. And stop comparing rappers to producers. Im going to need you to know the difference.

  • brotha_man

    so basically fif didnt conform the way jay-z did

    • andone

      ^^^THIS!

    • reg joe

      Maybe he should have. Jay is relevant and 50 is not.

      • brotha_man

        why u feel fif aint relevant….next to jay and dre he making the most moves

      • Philly Ciz

        50 isn’t relevant? 50 has expanded his brand to boxing, NASCAR, headphones, etc. If 50 posts a video on youtube it gets 6 million hits the first day. He has millions of followers on his social networks. He has his own media branch and site, this is 50 is worth millions and is one of the top 2000 sites in the country and top 7000 in the world. Anything he does is news on TMZ, Espn, CNN, etc etc. That is relevant.

      • Papi Peligro

        This is the wackest hiphop discussion of all time. I don’t care about your clothing lines, acting skills, your ability to flip your twitter followers into branding, if the music ain’t hot who cares about all of this other stuff. Jay Z Influential. Magna Carter Holy Grail was enema rinse. If you still influential after that then music what I care about is in a bad state.

  • JaffarR

    Lol, he said 50 Cent isn’t on the list cause he hasn’t had a hit in a long. What about Dr. Dre? What did he REALLY do besides his Beats by Dre headphones? I’ll tell ya: Nothing.

    • erbeb

      what about diddy

    • reg joe

      Jaffar, Dre is a PRODUCER!!!!!!! get it? Go look at his list of credits. Including every album Eminem has made since 1993! If Em is on the charts, Dre is getting paid. Em is definitely on the charts. Look at who all Dre is producing! Dude, youre silly. Since you don’t know what someone is doing, then they are doing nothing?? Hows that working for ya?

  • MuzikMinded

    Eminem and Wayne are missing missing from the list. 50’s time is up. Music changes, but ppl still buy good music. the average redundant crap gets radio play

  • erbeb

    r u serious???
    i understand that kanye and jay have an effect on pop culture (they are pop stars specially kanye) kanye aint a rapper since the graduation.
    Eminem has the biggest impact than anyone, 50 cent is still a much more known name than kanye and in many countries jay z…. Wait did he say rick ross and pharrell…. haha this guy is nuts ricks career will last another 1-2 years max.
    pharrell isnt anyone. (sorry but true)
    Drake is more influential than diddy and dre for sure specially now.

    With all disrespect
    Mr. Stoute go back to school take a few business courses.

    Yes he hasn’t been doing very well musically and as im an employee at UMG ill tell you this… He has a great market value, and seems to be making more green than most.

    Richard Freeman
    Account director UMG

    • Pierre Elliott

      And on that note: The whole INDUSTRY needs to give it up.
      They are stagnant-boring and typical.
      Everyone of them are rapidly decreasing in value.

      If your smart you would find actual REAL talent–not someone who is a BRAND

      Thats the problem with the industry now–too many guys from marketing have a word in what goes on–and that was a conscious movement on their part to treat hip hop and its ilk like hedge funds.

      And once these guys are gone, real hip hop and music that can actually make some money——–

      You keep putting your money in these same people you will have NO returns.

      Richard I agree with you 100% I am a past Universal/BMG/Motown/
      employee–and now a REAL producer.

      So many yes men–and dummies with no brain no sense of self and assertiveness..

      • reg joe

        I abhor hearing someone use the term “Real” these days. Why has that word become so self serving?

    • reg joe

      Do you even know what a rapper is? You can rhyme macon with bacon and be considered a rapper. Being an M.C. is different. Clearly you don’t know that hip hop is a transient art form. Because its not what it was in 96 doesn’t mean that its dead or that folks who don’t rap like its 96, don’t have talent. Hip hop as a culture will continually change its landscape, and its music as well. It tickles me when folks say (xyz) isn’t real because its not what they are used to hearing. Rap, pop, country…..the landscapes aren’t as far apart as you may think. The only difference is the delivery.

      • LoverOfHipHop

        macon with bacon. lmaoooo

    • Philly Ciz

      Hey account director, Steve Stoute is the CEO of Carols Daughters.. His partners and investors are all on the Forbes list including Will Smith and Jada Pinkett…He also runs a highly successful advertising company in which he partners with Jay-Z and many others. While his influence in music is gone, he hardly needs to take any business classes. You should watch your comments. The revolving door at UMG might just kick you out the way it does countless other clowns who think they are someone because they do menial tasks for a corporation. Good thing Doug is gone. I might have had to forward him this idiotic comment. Speak as a fan and never use your company as a shield.

      • i_am_LOUD

        Account Director??? He couldn’t direct a elementary school play.

    • i_am_LOUD

      You should b fired because you are really dick riding. 50 cent cant get 50 people to purchase his brand. He is living off a great and smart investment COCA COLA bought Vitamin water. Stop the dick riding. 50 aint giving you shit. Account Director NIGGA PLEASE…LMAO I wouldn’t let you direct traffic.

  • iamwhoiam

    50’s comin back…WATCH!

  • kardsufur

    50 is a joke he hasn’t been influential in almost a decade at this point. he’s washed up

  • BigHomie337

    His list is flawed and saying someone is influential now in hip hop is a joke in itself. No one is influential in rap anymore because fans only show interest for a short period of time. He uses record sales to say 50 hasn’t had a hit record in a long time but neither has Dre or Diddy. Matter of fact, most ppl look @ Diddy as a dick rider that’s willing to do anything to stay in the limelight. I’m not sure what he’s influencing and Dre is more behind the scenes so what or who is he influencing? Pharrel is more pop than anything and Ross is a joke. No one takes those guys seriously so how can they be considered influential. 50 hasn’t dropped an album in about 6 yrs but he still generated traffic on sebsites when being mentioned. He still is respected by real ppl for never conforming or doing anything just to sell records. Hip hop isn’t what it once was and with all the casual fans and lack of album sales, no one is influential right now. Stoute sounds like a hater.

    • reg joe

      I disagree. JayZ has been influential for decades now. When he said I don’t wear a throwback, Im 30 + EVERYONE stopped wearing throwbacks. That’s influence. His deal with getting 1 million presold albums before the actual album is released, is unprecedented, and therefore influential, as he set a new standard. Dre is a production mastermind. He produced the Marshall Mathers Album 2, which is selling like hotcakes. His main money comes from producing, not dropping albums. How do you not know that? Ross makes good music and MMG is doing well over all. I don’t get caught up in how “real” someone supposedly is. I listen to music and don’t care about the characters. Pharrell is a beast on production and just shared a couple of Grammys a few weeks ago. Has a hit on the radio right now and has production credits out the ying yang. Because you don’t agree with Stoute, that doesn’t make him a hater. I happen to agree with his assessment. Seems fair and logical. I really wonder what Eminem would be without Dres production. Noone knew anything about him until Dre signed him. What was he before Dre and what would he be without Dre is what makes me curious. He is a beast in my book. However, I digress. I offer a different opinion on this than you. Does that make me a hater too? :)

      • Philly Ciz

        Dre and Em signed him because he was the hottest dude out already. Eminem on a 50 mixtape says why he signed 50. He had hit songs before he got signed. Wanksta notably. Try again.

      • i_am_LOUD

        Dmnn it is so sad you are a fanboy. I hope living through 50 cent helps you in life. Did he cut you a check? SO SAD…

      • Philly Ciz

        Since you commented on two of my posts you should know I defended Stoute as well. Fanboy has become a popular term on discussion board, but its hardly the case.. And to answer your question, yes G Unit has cut myself and my company quite a few checks since 07, but I am speaking as an educated observer and a fan of hiphop not a fan of 50. 50 revolutionized the mixtape game with those G-Unit tapes in the early 2000s before he signed a deal. Keep hurling unintelligent insults on the internet fam. it makes you look so cool. Dispute what I said… oh wait you can’t because its true. lol.

      • i_am_LOUD

        take 50 ball sack out your mouth. you ain’t got know checks homie stop living through niggas

      • Philly Ciz

        yawn. you posted the same argument on 30 comments fam. Get some new material and learn how to spell.

      • i_am_LOUD

        i dont correct my mistakes on this bumass website phagget. why you worried how i spell? cause you butt hurt. and you lame

      • Philly Ciz

        I suppose knowing how to spell is lame right? You’re keeping it real lol. Way to name call. 3 whole names in 2 sentences. You seem mad as shit lol.

      • i_am_LOUD

        you seem like you wanted to be in g-unit. now you another fake ass mogul talking shyt to a boss with his own business.

      • Philly Ciz

        And you seem like you are going to keep typing weak insults and false assumptions until I get as mad as you are, which won’t happen. You act like 50 stole your chick. Owning a hot dog cart doesn’t make you a boss.

      • Papi Peligro

        I don’t think people stop wearing throw backs cause of that. People just stop wearing throw backs cause like Auto Tune it was wack. Jay wrote death of Auto tune but Kanye Dropped a whole album on it. Future Drake. He ain’t kill nothing. I mean Hublot watches. Maybachs. He’s influential to other rich people livng out gangsta fantasies. Nobody bout nothing jay bringing that’s regular. Rocawear. Jay promoting that but nobody buying it. He aint prophetic its just time kills all things especially trendy stuff.

      • i_am_LOUD

        I agree totally with you. These people on here are really stupid. To engage in a real debate with these fanboys is useless.

  • idiosonic

    Is it just me or did this Nigga leave prolly the most influential guy in all of music, Eminem, of his list. Who else in Rap can sell out stadiums with more than 55,000 in Australia, South Africa and New Zealand. Kanye is playing to 15,000 here in aus.

    • i_am_LOUD

      you dumbass selling out stadiums has nothing to do with being influential or getting consumers to buy products or changing the mainstream culture. em doesn’t do that.

      • Arrie Mental Woodard

        agreed, its like somebody got mad that kendrick didnt make the forbes list, as if they were listing hot MC’s instead of money getters. Some people just like to see their favorites appear on every list known to man.

      • i_am_LOUD

        Most of these people that argue because they don’t like the person are very stupid. They don’t know what influential means.

      • idiosonic

        Highest selling artist in rap.

        He singlehandedly made it ok for white people to rap again after the joke that was vanilla ice. Needless to say the white people he opened doors for have disappointed me quite a bit. More importantly Eminem is probably the best lyricist to hit such a high level of recognition in the mainstream. There’s better lyricists but there either underground with no mass appeal or mainstream with still less mass appeal than em. So basically he set a standard for lyricism that all rappers aim for.

      • i_am_LOUD

        He isn’t influential. Meaning he can’t get people to buy things. He ain’t in Diddy or Jay-Z league when it comes to that.

      • Papi Peligro

        That’s sad man. What does this have to do with music man. Get them to buy things. How about BUY MUSIC. I don’t care about your headphones, clothing lines, tenny shoes. SO CORNY.

      • i_am_LOUD

        I dont make the rules homie.

      • idiosonic

        Being “influential” doesn’t mean selling shoes, or vitamin water, influential means “having great influence on someone or something”

        As i said “He singlehandedly made it ok for white people to rap. That is influential.

        He has sold almost 200 million albums worldwide. That is influential.

        He sells out arenas all around the world. That is influential.

        Not putting your face on some bottles, or wearing some shoes

      • i_am_LOUD

        Look Eminem fanboy. Em can sell out stadiums all fine and dandy. Diddy, Jay-Z and Eminem’s boss Dr. Dre are so far more influential than him. They changed hip hop culture. It’s cool for whitey to rap again??? That is funny how they all suck still except for him. Get off Em dick

      • idiosonic

        All these dudes dudes is influential, who is the most influential is more of an opinion though, and for me that is Eminem. For you to say he isn’t influential at all is just bullshit. And although diddy and dre are really influential, they are not the most influential. guys like Tupac, Biggie and nas are more influential (as in to influence other rappers, not sell shit) Diddy, 50 and Dre are the best Entrepreneurs . not most influential

      • jazzoh

        As Em is aware and has spoken on in some of his songs. Whites being the major purchasers of rap now ,placed Em where he is and go out of their way to support him, in a way that black people either can’t or won’t support their own. I don’t think he is garbage but as you stated their are better rappers than Em that will never get where he managed to get to for more reasons than just skills. I don’t think Em has influenced the whole culture like some of the people mentioned. Jay z said stop wearing jerzees or auto tune was whack n changed the direction the culture was going in for example.

      • Jarett Brodie

        yes it does.

  • Arrie Mental Woodard

    i think 50 should have been added because of his business dealings…. he may not be on top musically but he has made some very good investments and had good returns

  • Pierre Elliott

    NONE OF THESE DUDES AINT MADE NO REAL MUSIC FOR OVER 10 YEARS!!!!!!!!

    ALL THEY HAVE DONE IS MAKE MORE MOVES WITH WHITE DUDES WHO CONTINUE TO TRY TO KEEP HEADS DOWN….

    HONESTLY————-ALL COMMERCIAL RAP IS GARBAGE.

    • Afi Keita James

      None of them have made any real music since pac and biggie died.

      • Jarett Brodie

        Pac wasnt that nice

      • Afi Keita James

        Oh yes he was.

      • Jarett Brodie

        That’s all you have to say. At least give an argument.
        Tupac had good songs, but the technical skills were suspect.
        Same flow always. Best rappers Biggie & Jay z period. Different flows for every song.

    • Papi Peligro

      I gotta cosign. Anytime Drake can get on the radio with that talking my language song. It neither makes for good dance song, chant song, or chill music. Its horrible.

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  • Guest

    This stout nigga talk too much somebody please throw some money at his head.

  • Guest

    after dropping 50 from sony i bet this faggot waited years to say this shit.. after fif done sold so many records.

  • Guest

    This world is run by faggots like stout anyway.

  • Papi Peligro

    Listening to this dude. THIS IS WHAT HAPPENED WITH HIPHOP. Pharrell got you wearing this and wearing that. Bla bla. Can’t get on the radio with aggressive content. Why can 1 dude make statement like that with so much surety. DJ’s all over the country oh yeah they controled. This is horrible man. Music is just horrible. I don’t cosign aggressive content. But I do like good music.

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  • F.W

    I agree with Stoute hes right about 50.

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  • Jarett Brodie

    50 needs to make an album about him. no one believes the bad guy act anymore. hes not selling because he sticks with the same old subject matter. time to reinvent.

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