(AllHipHop News) Some organizations play music on loop to interrogate individuals into submission. Others simply do it to test out a new radio format. On Friday (March 14th), a San Francisco radio station began playing Nelly’s “Hot In Herre” on repeat and has yet to stop.
Still loving 105.7 in the Bay Area from MN, can’t get enough. 41 hours strong. #nelly1057 #HotInHerreMarathon
— Jeff Hanson (@TheJeffHanson) March 16, 2014
KVVF/KVVZ has been playing Nelly’s 2002 hit on repeat in a move known in the radio broadcasting industry as “stunting”. The act of “stunting” consists of a radio station playing a song uncharacteristic of its format to prepare for a transition to a new format. KVVF/KVVZ is transitioning from “Latino Mix” to “Hot 105.7”.
