50 Cent

50 Cent Says He Completed A $78 Million Deal With Frigo Underwear

(AllHipHop News) Has Curtis “50 Cent” Jackson inked another multi-million dollar deal? According to the Hip Hop mogul’s statement on Instagram, the answer is yes. 50 posted a picture of himself to IG with a caption that claims the SMS Audio founder completed a $78 million deal with the RevolutionWear Frigo underwear brand.

[ALSO READ: 50 Cent Talks “Beautiful Nightmare” Album, SMS Audio vs Beats, & Being Immortal Like Biggie & 2Pac]

The post reads:

I just did a deal for $78 million for underwear. What did you muthaf**kas do today? Lllllllllooooolllllllllll #Boom#FRIGO

50 Cent -Frigo


50, along with athletes Derek Jeter and Carmelo Anthony, reportedly held ownership stake in Frigo. The Queens rapper has played a big role in promoting the $100 underwear over the last year. His video for “Winners Circle” featured boxer Ryan Martin wearing Frigo gear. 50 also hosted the Frigo launch party.

RevolutionWear hinted at a partnership with 50, Jeter, Anthony, and producer Timbaland on the company’s Facebook page.


[ALSO READ: Carmelo Anthony Partners With 50 Cent’s SMS Audio]

UPDATE: Watch 50 Cent talk about his association with Frigo on Late Night with Seth Meyers below.