Fans Will Determine The Release Date For Jay Rock’s ‘90059’

TOP DAWG IS PUTTING A UNIQUE MARKETING SCHEME INTO PLAY

Jay Rock’s new album has everything except a release date. The tracklist and cover art have been unveiled and fans are putting in pre-orders with no knowledge of when 90059 will be available.

TDE CEO Anthony ‘Top Dawg’ Tiffith took to Instagram to inform fans that the day Rock’s album will drop will actually be up to them.  He says he has a goal for preorder sales, and the faster that goal is met the sooner 90059’s release date will be.

[ALSO READ: Jay Rock Reveals ‘90059’ Album Cover And Tracklist]

“As you/we hit each goal with the purchase of the preorder, the release date will automatically move itself up,” he wrote in the post.

Peep the post below and preorder album here.

tde jay rock post