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2 Chainz Racks in Over $2 Million On “Dabbing Santa” Sweaters

2 Chainz is a natural hustler. With the recent hysteria around the dabbing craze and just about everyone from Stevie Wonder to your neighbor’s grandma learning how to dab, the rapper hopped on the opportunity to mix the Christmas spirit with everyone’s new favorite trend and it worked. It really worked.

According to an interview with Forbes, the ATL native racked in over $2 million in revenue. His secret? He hired a team of 70 people and got to work. With celebrity endorsers and just word of mouth the project took off.

Snoop and the kids got one:

🔥

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

Wiz Khalifa got in on it:

My nigga @mistercap #dabbinsanta 🔥🔥🔥🔥 #tru #makinbands

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

And his baby’s muva Amber Rose:

👀 @amberrose #dabbinsanta. Muva

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

Cam Newton too:

My soufside brother out there in Charlotte giving back to the kids. @cameron1newton #dabbinsanta 2chainzshop.com

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

 

It even got turned into an app featuring a game where dabbing Santa takes out the Grinch:

Watch out lil grinch!!! Coming soon to the App Store! Dabbin Santa iPhone game! Might drop this next week #dab #dabbinsanta

A video posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

 

With flash sale after flash sale and the chance to be featured on the rapper’s IG dabbin’ with Mr. Clause the profits just started rolling in. According to the rapper he couldn’t see this much success without giving back. Portions of the proceeds from both the app and sweater sales went to 2 Chainz’ charity organization T.R.U Foundation. What did the hairweave killer have to say about the success? Take a look below: