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2 Chainz Racks in Over $2 Million On “Dabbing Santa” Sweaters


2 Chainz is a natural hustler. With the recent hysteria around the dabbing craze and just about everyone from Stevie Wonder to your neighbor’s grandma learning how to dab, the rapper hopped on the opportunity to mix the Christmas spirit with everyone’s new favorite trend and it worked. It really worked.

According to an interview with Forbes, the ATL native racked in over $2 million in revenue. His secret? He hired a team of 70 people and got to work. With celebrity endorsers and just word of mouth the project took off.

Snoop and the kids got one:

🔥

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

Wiz Khalifa got in on it:

My nigga @mistercap #dabbinsanta 🔥🔥🔥🔥 #tru #makinbands

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

And his baby’s muva Amber Rose:

👀 @amberrose #dabbinsanta. Muva

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

Cam Newton too:

My soufside brother out there in Charlotte giving back to the kids. @cameron1newton #dabbinsanta 2chainzshop.com

A photo posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

 

It even got turned into an app featuring a game where dabbing Santa takes out the Grinch:

Watch out lil grinch!!! Coming soon to the App Store! Dabbin Santa iPhone game! Might drop this next week #dab #dabbinsanta

A video posted by 2 Chainz Aka Tity Boi (@hairweavekiller) on

 

With flash sale after flash sale and the chance to be featured on the rapper’s IG dabbin’ with Mr. Clause the profits just started rolling in. According to the rapper he couldn’t see this much success without giving back. Portions of the proceeds from both the app and sweater sales went to 2 Chainz’ charity organization T.R.U Foundation. What did the hairweave killer have to say about the success? Take a look below:

  • Drake’s 3rd best Ghostwriter

    And people wonder why the white man is laughing at us. Unbelievable. We need to do better folks

    • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

      you have a homo one legged fictional character cracker as your avi

      • Drake’s 3rd best Ghostwriter

        Coming from the guy who likes his own comments

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        You: Ohh he got me good with that comment, and why does he have 2 likes on the comment? how dare he get likes insulting me. who does he think he is. (looks up who liked my comment). Ok let me reply now with “You like your own comments”

        ME: NI99A HOW?

      • Drake’s 3rd best Ghostwriter

        STOP IT 5… You liked your own comment and then unliked it when I said something. Simple.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        You not a blood so stop it lol lies

      • Papi Peligro

        He need to put Verified next to his name so his lie can become believable like yours. Ol I be dabbing in Chris Hansen stings a$$ ninja.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        Lol

      • Papi Peligro

        i was talking bout u

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        bit(h i know what you were doing. all this slick talk this slick talk but never in your life would you step. Im from QUEENS keep thinking this a game because there is a ocean between us. I grew up with niggaz that were in the Supreme Team to include Robert “Supreme” McGriff & BLack Just. Google that bit*h, come back talking slick about that. give your goverment name out and watch something happen. before you turn snitch and report my post, something happen, maybe something happen like a free meal or something LOL SNITCH! BIT*H! #itsaQueensTHing #AQueenzStory

      • Papi Peligro

        Lol. Name a ninja you can’t Google. I don’t think it’s a game I think you a joke. Morinical. Gotdamn point and laugh.

      • W.E.B. Du Bois

        thank you for the side-splitting laughter you have given me by showing you look Exactly like 50 cent son !

      • Papi Peligro

        Ninja you is on Jerry Lewis telethon on my nuts. 20 HOURS THE SAME JOKE.

      • Papi Peligro

        I think Kenneth supreme Griff is a joke.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        Lol I doubt that you would ever utter those words in real life. Stay safe in FL listening to Stitches music. QUEENS!

      • Papi Peligro

        bra you need a night light for the boogie man too. ol scared ninja.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        You like snitches from Harlem. They remind you of yourself

      • Papi Peligro

        That’s right me and Cam is exposing you pedophiles. That ain’t snitching. That’s every persons duty to protect these kids from you naambla ninjas.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        You the one talking pedo stuff not me. The Feds watching you!

      • Papi Peligro

        ninja you shopping in the junior section.

      • Inmadopicouroz✓QUEENSᵛᵉʳᶦᶠᶦᵉᵈ

        2-1 my comment, i win bit*H!

      • STEPH

        Killed him….Lmao!

    • IDNTGIVAFUCKBOUTNOTHING

      Its nothing unbelievable about this. They’re Selling Christmas sweaters with Santa Dabbing on the Front. Sounds like a Good Idea and a Great Business Move.

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  • Qaadiru Rashaad

    he made more money off of this sweater than he probably did with music. Salute to 2Chainz #BlackBusinessman #BlackMarketNoRoss #DoForSelf

  • THISIS50

    why is he going around telling everyone lol, he probably exaggerating.

  • Tyfromthechi

    Can’t hate on the man

  • STEPH

    Your gonna see some clowns hate on this man, with stupid ass comments….But hating ain’t in everyone’s blood, good shit bro good things come back when you do things like this….100 salute

  • Q.

    Next, he needs to do a Reading Santa. Let’s step our English game up…Why? The laws which AFFECT our lives are written by masters of written English. Lawyers are EMPLOYED by people who lack mastery of the language/law. People with poor language skills will always be at a disadvantage in a system controlled by words. IJS

    • Dope

      Life as a whole is all about words, especially written words. Language is what allowed humans to become what they are today. So of course everyone should by default know that mastering the language should be a number 1. priority of they education, yet so many don’t do that.

    • RapItUp

      **effect!! Lol jk

  • Anthony Mason

    Racks *rakes?

    @Sa MN antha….smh….

  • bigdoe6

    2Chainz is a very smart dude. High school and College graduate. People think he’s stupid but that boy ain’t stupid. A lot of these uneducated non business savvy rappers can learn something from him. I honestly believe he would’ve been at mogul status by now if Luda would’ve never held him back for so long. $2mill off sweaters. Smh. You can’t hate on this brother.

  • Gap Tooth Bruce

    Hope the real creator get a check…I know you down wit 2chains and part of the team in all but we know whats up tho!

  • @georgiadink

    Dabbing santa can get sued bout that belt..

  • That’s a lot of money, I bet more rappers will try next year or with similar events.

  • THE.

    And bow wow was busy arguing with migos about trivial sh!t about the dab and 2chainz cashed out. 2chainz won Xmas

  • After witnessing 2chainz success with dabbing merchandise The Migos have now filed a lawsuit stating that 2chainz should cease selling dabbing merchandise….. As they continue to argue over who invented dabbling……

    • RapItUp

      Lol you lying!!

  • need2morehands2give4thumbsdown

    next up… lean sippin cupid. free shipping on valentines day
    -coon news

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