(AllHipHop News) “No Samples. All Music. Really Played.” That’s that tagline that reads for the new Organized Noize documentary by Quincy Jones III aka QD3.
In collaboration with Orlando McGhee’s Seventy 2 Music along with the City of Atlanta, The Art Of Organized Noize is a documentary that details the rise of the iconic production team consisting of Rico Wade, Ray Murray, and Sleepy Brown.
Known in part for their role in the hit song “Waterfalls” by TLC and for their ability to recognize the talent of a teen-aged group Outkast, Organized Noize is responsible for some of the biggest hits in the history of Hip-Hop and R&B.
“The original vision of Organized Noize was based on making the music that supplied the Dungeon Family collective with unique sounds that were true to who we are and where we come from; while complementing the acts individually,” Rico Wade said.
Executive produced by Organized Noize, Flavor Unit’s Queen Latifah and Shakim Compere, the film is set for release via Netflix on March 22nd.
Fans of the legendary production crew will also remember they had a hand in the Goodie Mob which ignited CeeLo Green’s solo career . They were also instrumental (pun intended) in the development of music and film star Ludacris.
To date the trio continues to work on new music and is currently in the studio with Outkast’s Big Boi. They have also recently worked with J. Cole and Dom Kennedy and were instrumental in the launch of Future’s career.
Organized Noize’s soulful Sleepy Brown jokingly remarks, “This is our second coming, we better take full advantage of this one.”
“To be able to do that and make it sound like a high quality recording. Come on, that’s what Quincy Jones does. That’s what Organized Noize does,” LA Reid said of Organized Noize.
“Because we have three minds working together we are able to be outside of where one person can be creatively most of the time; which in turn, allows us to appeal to more people,” adds Ray Murray, Organized Noize’s king of beats.
The film boasts appearances that include: LA Reid, Big Boi, Andre’ Benjamin, Ludacris, CeeLo Green, 2 Chainz, Future, Big Gipp and more.
Sean “Puffy” Combs who directed the first Outkast video and speaks on Organized Noize’s influence on the culture in the film said he would “protest if they are not in the Rock and Roll Hall of Fame.”
“We couldn’t tell the story of Organized Noize and truly capture what the Art of Organized Noize represents without including the artists and executives who helped their creative vision come to fruition,” explained one of the documentary’s producers and Organized Noize manager Orlando McGhee.
The documentary is screening at SXSW on the following dates listed below:
Tuesday, March 15th @ Paramount Theatre @ 2:00PM
Wednesday, March 16th@ Alamo Drafthouse Cinema @ 11:00AM
Wednesday, March 16th @ Alamo Drafthouse Cinema @ 5:30PM
Saturday, March 19th @ Alamo Ritz 1 @ 11:00AM
The documentary is screening in Miami on the following date:
Sunday, March 21st @ Colony Theatre @ 7:00PM
The Goodie Mobb – “Cell Therapy”