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Amerie: All's Fair In Love and War 
Published Wednesday, July 08, 2009 9:00 AM
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By Marvelous Mo

Alas, summer has arrived. No, your local weatherman didn’t remind you when the first day of summer officially appears on the calendar, but that “Ego Trippin’” sample playing on your radio laced with high notes by Amerie is the smoke signal fans have been patiently waiting for. It was 2002 when “Why Don’t We Fall In Love” captivated music lovers and in a way, resonated the sound of summer love woven through every octave carried on through her first hit. That single set the tone for Amerie’s debut album All I Have with songs like “Talkin’ to Me” and the fan favorite “I Just Died.” Since then, she’s unofficially been crowned the Princess of Summer when “1 Thing” took over the radio a second time off her sophomore album Touch (2005).


However, a disconnect between the R&B darling and Columbia Records left the songstress unsure about her future, and the hesitation left fans in the States with twiddled thumbs while fans abroad received her third album Because I Love It (2007). Such an absence left room for an overnight boom for one “Umbrella” Queen to take over and the other Queen of the Roc to solidify her top position on the food chain of female entertainers.


As the airwaves and news articles continue to be saturated with the same faces and the same attention grabbing antics, news recently broke out that the Fitchburg, Massachusetts singer signed to Def Jam. Soon followed was her single “Why R U” and the announcement of her fourth album In Love & War. Touching on the complicated quandaries of relationships, In Love & War is a direct extension from her debut album and picking up where she left off with her last hit “1 Thing.” Is all fair in love and war? Is this Def Jam move a better situation than her previous slot at Columbia? What about the “Umbrella” Queen and the Queen of the Roc? As Amerie Mi Marie Rogers explains, in order to win you have to be comfortable in your own skin.


AllHipHop.com Alternatives: The world has been waiting for your return…


Amerie: You’re making me sound so special! [laughs]


AHHA: What has been going on with you?


Amerie: One, I did an album overseas. I didn’t release it here because I was transitioning from [Columbia] to [Def Jam] and I wasn’t totally sure if I wanted to leave yet. You have to make sure that you know. You can’t just tell the label, “I’m not feeling it anymore. I want to leave,” and then you actually change your mind. It changes the whole vibe of everything, so I wanted to make sure and when I was sure, then we worked on negotiating out of the situation. At the time I’ve been talking to L.A. [Reid] and [we’ve] been talking back and forth for a few years, so it seemed like it was going to be a good time.


I went from one situation to the next and I didn’t tell anyone. Actually, people were speculating for a long time, but I just went from one [label] right to the other until people found out on their own or until the new project comes out, I guess. I was working on that and that album was Hip-Hop, Soul, Funk and ‘80s new wave music fused together. It’s kind of what people are doing at this time, but not with the dance aspect of it. Now it’s kind of like I’m going into a new project In Love & War created this album and it’s like a fusion of Hip-Hop, Rock and Soul. It’s like a direct extension of my first album and an extension of “1 Thing.”


AHHA: Did you feel Columbia was down for your project? Their priority artist on their roster seems to be Beyoncé.


Amerie: Every label should never have one priority artist. That’s not good because contracts run out and then what are you going to do? It’s always good to just nurture different talent and everyone has a different flavor. I just felt like I loved the staff, they were really, really cool on a personal level and had some really creative ideas, but it just wasn’t meshing.


A lot people said I really didn’t get the support that I should’ve had, marketing and all of those things, but it really wasn’t…you just really have to have that great match. It’s like a marriage. It just wasn’t working and I felt like that a little after my first project, kind of after my second one, too and then I was like, “I don’t know! I’m going to give this one more try one this one!” and then I was like, “O.K., this is not going to work,” and that’s when I decided it just needed to be a change.


AHHA: When it comes to female artists, Columbia has Beyoncé and Def Jam has Rihanna. With you coming in, you already have your whole package to compete with that. How do you feel about it?


Amerie: It’s great because as far as [Def Jam]…there’s Rihanna, there’s Chrisette Michelle, there’s Karina, there’s Mariah who’s actually technically on Island, but still under the umbrella-those are some of the female artists off hand singing wise, but everybody’s different. Everyone has their own flavor. To me that’s awesome and what I love is that nobody is trying to make you be like the other artist, which is great. I always had creative control over my own sound, so that hasn’t change and that’s awesome, so I’m glad it’s still continuing here. I love that everyone is excited about your own thing, which is to me incredible.


AHHA: How proactive have you been with your project at Def Jam?


Amerie: As far as what stage are we in, or…


AHHA: Well, in moving from Columbia there were some things you weren’t comfortable with, so moving to Def Jam…


Amerie: You know what? The thing about it, even on my other label…the people, I love them. I have some of them who are actually my real friends. We’ll go out to dinner and everything, so we’re really cool like that. What I love about people over [at Def Jam] is that people are very passionate, but I love that they are getting it. When someone is in a zone, I think that Def Jam is really good at…the company in general is really big, but they can move and operate like a smaller company.




Why Dont We Fall In Love - Amerie

With music, you have to know when to switch gears, what people are feeling, what the temperature is on the street and I think Def Jam is really great at that. It’s like the best of both worlds. We had meetings about packaging and meetings about video and it’s good because I’m used to doing everything myself. The “1 Thing” [single] I co-directed the video and even with my first single writing the treatments I still like to be very active, but I also love that everyone is so passionate and everybody has great ideas that it can be this brainstorming party. Everybody is kind of fresh and young thinking out the box. I love that.


AHHA: In Love & War is the title of your new album. Is it a concept album?


Amerie: It’s kind of like a concept album in that it’s all about the tumultuous times of relationships. There’s no easy-breezy love songs on there. If there is a “Wow! This love is great!” in a song, I’m still talking about how we did go through that other stuff, so now it’s great. It’s about the hard times. It’s about the growing pains. “Why R U” is a record about being so in love, but hating how that person got this hold on you and knowing that this relationship isn’t really good and knowing you can’t do anything about it, because you’re just so into it, unfortunately.


AHHA: “Why R U” is your first single, but it’s not what we’re used to hearing from you.


Amerie: You know what? That’s what I was saying. Touch was an extension of the first album, but it’s going into this other area as well. This album is a direct extension from the first album combined with the extension of “1 Thing.” A lot of people are saying this single is very reminiscent of my first album.


AHHA: The world is going crazy for this new record as they were going for with “1 Thing,” what do you have to say about lighting not being able to strike twice?


Amerie: Lightening does not usually strike twice. If you have a whole bunch of lightening hitting your backyard in a different bunch of places then that’s good! [laughs]




1 Thing - Amerie

AHHA: Your Twitter game is pretty heavy.


Amerie: I was doing a little Twitter and then I wasn’t doing that much, because people are always like, “Why don’t you Twitter more?” I’m like, “No. I’m good, I’m good. Maybe like once a week is good enough!” I have my own website now, but we’re revamping it and it’s going to be kind of like a weblog and it’s going to have interesting things and it’s not just all about me. I don’t want it to be about me all the time. I also want to share with people what I’m interested in. It doesn’t necessarily have to be related to me, but it could be great book that I love that was written by this author.


AHHA: Are you going to be more interactive on your site than how you are on your Twitter?


Amerie: I don’t know how interactive it will be. I think it will be more of a sharing…just open my suitcase up or my purse or my bag or just let people inside of my head. That’s probably the best way to describe it. Just letting people in my head.

 

 



Why R U - Amerie

Comments

 

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July 8, 2009 9:08 AM
 

Deuce_40Cuz said:

sooooo sweeet an sexy she is!!!!!!
July 8, 2009 9:40 AM
 

aka Cool Beans said:

Looking forward to the album. That 'Why R U' goes off...
July 8, 2009 9:43 AM
 

SaluateYaGeneral said:

AMERIE LET ME GET THAT NUMBER
July 8, 2009 9:44 AM
 

Tye-Banks said:

I look forward to hear the new album Amerie is hot!

Yeah I said it, I'm Indie

http://www.tyebanks.com
July 8, 2009 9:45 AM
 

zquidhunter said:


If you like her check out Krystal Kaye! She 2 is a soulful Korean/Black singing sensation! diffrence though she gives it to you in Japanese as well as English!!

Google her she got it too!!
July 8, 2009 9:53 AM
 

Flirt8ious said:

I love Amerie.....she's a wonderful singer!!!  Definately, don't get the credit she deserves....both albums are banging.  
July 8, 2009 10:11 AM
 

CRANSTONJ said:

beautiful girl with a beautiful voice....http://www.youtube.com/watch?v=Mg08vtRvtu4
July 8, 2009 10:32 AM
 

Killuminati 187 said:

oohh la laaaa amerie...

*drools*
July 8, 2009 10:38 AM
 

blubuddafly said:

Amerie is one of my fav artist. I can't wait for this album
July 8, 2009 12:23 PM
 

ghostof Tim Dog said:

Amerie is a good artist, and that Ultramagnetic joint of hers is definitely a banger; and that is why Matthew Knowles needs to be sent to Siberia. NY radio premiered the song a while back--maybe a month or so ago, and just about ONE or TWO WEEKS afterward, the song was hardly heard on the radio. what type of ish is that? i'm tired of Knowles sabotaging the careers of women artists to clear the lane for his overrated daughter. Amerie has put out excellent material over the years, with the same result. it'll get a push, then she becomes an afterthought. NY radio djs and PDs need to grow a set and promote good artists.
July 8, 2009 1:09 PM
 

tippydickumdown said:

when I 1st heard "why don't we fall in love" I was hook.a vicious short song,then "talkin to me" had me envisioning her as the 21st century mary j blige from the "what's the 411?" era [minus all the pain,cryin & hurt]..when her & rich harrison stop working together,I think that left her lost.I heard kelly rowland's "can't nobody",her 1st single off her 1st solo cd,& I knew that was amerie's shit..then beyonce comes with the go go inspired "crazy in love"..it's like they took her sound..

I hope she succeeds,she's always put out nice songs..mufuckaz @ her label have been bitches..and yes,I'd hit too..but more than that,I'd want to see her reunite [musically] with rich harrison & get back where she should be..much respect.
July 8, 2009 1:29 PM
 

poe said:

super sexy ass.
July 8, 2009 2:25 PM
 

Nuchi_Rayo said:


ghostof Tim Dog said:

i'm tired of Knowles sabotaging the careers of women artists to clear the lane for his overrated daughter.

----------------------------------------------------------

I agree with you on this dude.  I have those Amerie mixtapes, where she address how certain R&B chicks r biting her style.  I was like "yeah true, Beyonce's Green Light does sound like Amerie's 1 Thing and Amerie was the first R&B chick to do a song like that.  Beyonce was even trying to sing like her on a track."  

Amerie is a great artist, that's why Knowles fears her.
July 8, 2009 2:34 PM
 

Hip Hop Junkie said:

I admire the fact that she's always stayed in her lane & has never gotten caught up on following a trend. I actually got my hands on 2007's Because I Love It and I was a bit disappointed. The songs were lackluster & the style of beats were uninspiring. I'm looking for her to come back with a vengeance and really shine! She has always had the talent she needs the right cast around. Maybe Def Jam might just be that cast. Off the strength of the 1st single I'm feeling it..
July 8, 2009 2:45 PM
 

HOT97 said:

HOT97 SAYS:I love me some Amerie....
July 8, 2009 2:46 PM
 

YoungG757NGE said:

All yall niggas need to fallback from my wifey cop the album when it come out and keep it movin LOL. Holla at ya nigga
July 8, 2009 3:13 PM
 

King Prophet62 said:

a tru empress....sexy as hell...i will lick her elbows yooo....lol
July 8, 2009 6:28 PM
 

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July 8, 2009 10:12 PM
 

DontDieDontKillAnyone said:

Amerie is lovely. It's about time she got the success and attention she deserves because let's face it, it's long overdue. She's been slept on for far too long now
July 9, 2009 4:06 AM
 

HipHopDiva24/7 said:

DontDieDontKillAnyone said:
Amerie is lovely. It's about time she got the success and attention she deserves because let's face it, it's long overdue. She's been slept on for far too long now
July 9, 2009 4:06 AM

C/S
July 9, 2009 6:16 AM
 

HipHopDiva24/7 said:

DontDieDontKillAnyone said:
Amerie is lovely. It's about time she got the success and attention she deserves because let's face it, it's long overdue. She's been slept on for far too long now
July 9, 2009 4:06 AM

C/S
July 9, 2009 6:18 AM
 

Wild100s said:

She's a dime no doubt but she can't sing to save her life.
July 9, 2009 7:12 AM
 

Gemini205 said:

Amerie is one of my favorite artists for real. I love the fact that doesn't follow the typical R&B blueprint by recycling the same producers and song writers such as Ne-Yo, Star Gate and B. Cox and she takes the time to make her lyrics mean something even if it's an uptempo song. I love all her albums, but I have a feeling this new one may top the other 3 albums. I heard a leaked song under the title "Why R U" on You Tube and it is CRAZY. I resisted downloading it.  I see Def Jam pushed her album back already for Mariah's new project I really hope Def Jam promotes her like they should, because she's been through enough neglect at Columbia. She had lots of single worthy songs from her past albums that could have been released and had been hits for her. If they can promote Rihanna so heavily even when she was just on her 2nd album, surely they do the same for Amerie.

@ghostof Tim Dog: Ain't that the truth, and noticed he didn't deny sabotaging LeToya at the BET awards and that man releases a statement about everything. But don't worry his bull will come to an end eventually "what goes up must come down" and "every dog has its day" as they say.
July 9, 2009 8:54 AM
 

CLASSY-IDIOMS said:

with amerie the singing does not matter she can sing like a horse on speed, there is TRULY A GREAT TALENT WITH THE WAY SHE CREATES her songs.

UNLIKE beyonce, or RIHANNA she makes music that actually sounds like, or has a sense that it comes from a woman's perspective or experience, which is lacking in the industry
to many female artist allow men to control absolutely everything a female artist does, say, and look like, and AMERIE gives us a more rounder view from a woman's life, a real view that i believe even men can relate to......so if i have an, amerie album in my collection a man has a sense of my mentality,which in my eyes makes amerie one of our greatest undiscovered talents
losing you, from her 2007 album is a great song......but i feel the album was ignored and so was she because there was a lot more that could have been done to her sound.....i got it...but it could have been better!
There are not many female artist where i can, on a blog say the same thing about them, they are all just about how good they look on their album cover and that is all the input they can put into their career or have to offer, its fake or empty or lacks luster,or genuine emotion
i'm glad amerie is still around
July 9, 2009 11:24 AM
 

LJBronxPhillyRep said:

I dig Amerie's Music, I saw her live when she first came out with Fall in Love she couldn't sing that well live but she's gotten better. And fuck Beyonce and the Knowles for what they do to other women, they always tear down Latoya Luckett every chance they get, i wouldn't be suprised if they try shit on Kelly either. Anyways come back Amerie..
July 9, 2009 3:58 PM
 

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July 9, 2009 9:28 PM
 

Wordizbond said:

"“Why R U” is your first single, but it’s not what we’re used to hearing from you."

WHAT? You have got to be kidding!... Amerie is known for picking those hardhittin vintage Hiphop beats!
Step up your knowledge game!!
July 10, 2009 7:57 AM
 

patrickBATEMAN said:

i like that "1 thing" record...
July 12, 2009 9:35 PM
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