When it comes to the Crash Movement do not be fooled by their first single’s “Home Of The HeatMakerz” content and gritty cinematography. There is much more to The Crash Movement than hard hitting hip-hop beats and lyrics about shooting dudes. What they have planned for the audience is an atypical Hip-Hop album that will combine everything from the likes of R&B to a splash of Techno. This will be combined with a Hip-Hop sound in order to create music that is all genres inclusive.
The music will also give you a glimpse into each artists lives, no matter how complex. The movement includes Dox, Ameer, Chris Live, Karty and Rsonist (one part of the production team the Heatmakerz). Could they be the future of Rap music? Having already built a buzz overseas it seems that we are the last to know. The only question left is when is the album dropping?
AllHipHop.com: How did you meet and come together to
do this project?
Rsonist: I knew everybody individually. I knew Dox
for about five years. I knew Chris Live for ten years. I knew Ameer for maybe
four years. I knew Carty for about four years. When I got into the studio I
invited everybody to come through. Everybody cam through and the rest is
history.
AllHipHop.com: How long have each of you been
rapping?
Rsonist: I have been a Producer for a minute but, I
have been rapping for a little over two years.
Dox: I have been rapping for 8 years.
Ameer: I have been rapping about 8 and half years.
AllHipHop.com: You guys have come together for the
single “Home Of The HeatMakerz.” Can we expect a full length album from you?
Rsonist: We are doing it like any other situation. We
are going to put out one single at a time until it catches on. Then we are
going to go full steam ahead in album mode.
AllHipHop.com: This question is directed towards
Rsonist. You are a part of the Heatmakerz and you have done some work for
Dipset. How different is this Crash project sound going to be as opposed to
Dipset?
Rsonist: The Dipset sound was more one dimensional. This
sound is more three dimensional. A lot of people who are familiar with the
Heatmakerz may think that it will be a lot of soul samples. This is Soul, Pop,
Techno, R and B combined in one. It is a melting pot of music.
AllHipHop.com: You guys have Techno on there?
Seriously? [laughs]
Rsonist: Techno with Hip-Hop. We just find a way
to make it cool for people to listen to. The average Rap fan is not going to
listen to Techno.
AllHipHop.com: Sometimes when there are several
people in the group, everyone doesn’t agree on the direction of the group. Was
it a collective decision as far as your image and sound?
Rsonist: The biggest mistake is when an artist comes
out and needs someone to create their image. That means that they are not
really an artist. Every artist I ever meet, I don’t judge them on how they are
in the studio but how they are when I hang out with them. You ever meet an
artist and they are super talented but when you hang out with them then they
are the corniest person in the world? It changes the whole complexion of
things, If I can't chill with them outside the studio then I cant work with them.
Everybody its just a manner of fine tuning their image. We each already have
our own style.
AllHipHop.com: Ameer, you have been rapping for about
8 years now. Why are you taking it seriously now as a career?
Ameer: I started taking it seriously when I started
receiving people saying keep going rather than stop. I already believed in
myself but when you love something it is never really work. I love music. I don’t
look at it as a job I look at is as God blessed me with a talent, the blessing
is to turn it into revenue. The last several years I started taking it as a
profession. Coming into contact with people who believe in what you are doing
enough to want to tell you to keep doing what you’re doing means a lot.
AllHipHop.com: Anyone else have an answer to that
question?
Dox: It was someone else who got me looking at it as
my career. My former manager. He was the one that told me I can really do it. He
took me to the studio and there was a cypher going on and that helped build my
confidence to really make this a career. That was about 8 years ago.
AllHipHop.com: The video and concept seemed gritty
and hard. How would you describe your style?
Dox: I’m the bridge between a lot of different styles
of Hip-hop. You got the hardcore, back packers, lyrical dudes, and I’m the
link between all of them. I add that to the group.
AllHipHop.com: As a movement, what is your style and
how are you unique?
Dox: What we do is organic. It is not forced. We
are friends outside of the music. We embody the ingredients to make a classic
album.
AllHipHop.com: So that people understand, the single
is titled “Home Of The HeatMakerz”. So is Crash the name that you guys are
going by?
Dox: We just start saying Crash Crew but that’s not
the name of the group. We are not trying to take anyone’s name, there was a
group called that back in the day. So our name is tentative right now. We still
our own artist and own individual artists that’s why we called it the Crash
Project because we just crashed together. We created some classic material.
AllHipHop.com: You guys are also getting recognition
in the U.K. and
France and you
haven’t even dropped an album. What are your feelings about that?
Dox: We definitely appreciate people checking for us.
We already came into the Crash project with our own individual audiences so we
really appreciate the love. Not to disrespect the U.S.
but I honestly feel that they appreciate Hip-Hop more there than they do here. When
they hear something that sounds close to what they are used to then they gravitate
towards it. Here you have to convince people over and over for them to
gravitate towards it. While there, if they even smell something that seems like
real Hip-Hop then they are on it. We are the closest thing they heard to
official Hip-Hop in a long time.
AllHipHop.com: I agree. I think here in the U.S.
we are a little easier on our artists. While there, their artists have to prove
themselves a little more.
Dox: Here we like whatever we hear on the radio 20
times a day. There they actually listen to what you saying. Here its like as
long as we are giving instructions on how to move then they are good.
Rsonist: The first mixtape is called Accident Report
Page One and it should be out a couple of weeks. I also want to wipe away all
of the misconceptions that Crash is strictly a Hip-Hop genre. We cross over to
other genres. It is not your typical shoot them up album. Your mother can
listen to it, your father and aunt. It is not an album with kids talking about
killing and shooting. Its not typical.
AllHipHop.com: What made you want to go into that
direction where it is an album that touches on so many genres?
Rsonist: It wasn’t a decision. When you put five
intelligent people in the room to create music. The last thing they are
thinking about is shooting. If you got five different people explaining their
lives, whether it is a party record or a street record…. People are under the
misconception that for it to be a street record then you have to be talking
about you killed this dude, stabbed this dude. That is not the only street
record. A street record can
be you explaining you life growing up in the streets. We haven’t murdered two
or three people in our lives so there is much more to talk about. I know my
life is more than murder and death so we talk about it. We talk about family
life, relationships, the things we went through growing up.
