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Rick Ross' 'Trilla' #1, Slip-N-Slide CEO Speaks 
Published Wednesday, March 19, 2008 10:18 AM
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Tai Saint Louis

Miami rapper Rick Ross has landed his second number one album, as his sophomore release Trilla moved over 198,000 copies since being released on March 11, making it the number one album in the United States.

 

Trilla, the second collaborative release for Slip-N-Slide and Def Jam Records, is also this week's number one Digital Album.

 

The album bested releases Snoop Dogg’s Ego Trippin’, which moved over 130,000 units, as well as Fat Joe’s album Elephant in the Room, which landed at number 3 and sold almost 47,000 copies.

 

Ross's success seems to signal a rebirth of sorts for the Miami-based indie powerhouse, which introduced the world to Trick Daddy and Trina, and is also home to South Florida rapper Plies.

 

"Hard work pays off," said Slip-N-Slide CEO Ted Lucas, who launched the label in 1993. "Slip-N-Slide Records is not only a nationally recognized record label, but now will be internationally acclaimed, especially with the arrival of Rick Ross, Trina [on] April 1st and Qwote this summer."

Island Def Jam Music Group Chairman Antonio "LA" Reid" agreed with Lucas, noting the effort it took to land at number one on the Billboard charts.

 

"The Def Jam and Slip-N-Slide staffs, and especially Ross himself, pushed really hard to get here," Reid said. "I'm proud of the work, put more importantly, I'm proud to have Ross cemented among Hip-Hop's elite, where he belongs."

Rick Ross recently released his second single titled "Boss" and the rapper embarked on the Hypnotized Tour to support Trilla earlier this month.

 

Hosted by pioneering Jacksonville DJ Bigga Rankin and co-headlined by Plies, the tour also features appearances by Juvenile and Trina, who is gearing up for the release of her fourth album Still Da Baddest.

 

Slip-N-Slide Records is also gearing up for the Summer 2008 releases of R&B/Pop artist Qwote's Jive Records debut, as well as Plies' Definition of Real, the follow up to his 2007 RIAA-certified Gold debut The Real Testament


Comments

 

Young Caine said:

I'm way more Trilla, BITCHES!!!

Naw but on some real shit, the album is aight. i fux wit dat Maybach music. Jay killed dat joint. And i fux wit dat Luxury Tax joint too. Now go cop dat Sheek Louch - Silverback Gorilla!
March 19, 2008 10:39 AM
 

Rhodescholar said:

Congrats to Ricky Ross.....  

Only thang that woulda made the CD better.....  is tracks by YOURS TRULY!!!

cuz Geezy got beats!
March 19, 2008 10:50 AM
 

Metropolis Gold_ahh said:

TIMELESS RECORDS PRESENTS..

..JESSE JAMES.. "The Next King Of Rap"

http://www.myspace.com/JesseJamesCorp

http://www.TIMELESSRECORDS.COM
March 19, 2008 10:50 AM
 

Eight Mile Road Music News » Rick Ross’ ‘Trilla’ #1, Slip-N-Slide CEo Speaks said:

March 19, 2008 10:51 AM
 

Hoodgrown said:

Ross is not the best rapper in the world.. but he makes a tight album. Every song flows into the next. Well sequenced. Congrats!!!!


Cartel

Hoodgrown Magazine - A Different Kind Of Hip Hop Magazine
http://www.hoodgrownonline.com

Universal Indie Records
http://www.universalindie.com
March 19, 2008 10:55 AM
 

Boss Up said:

how and why...i still want a refund
March 19, 2008 10:59 AM
 

EleteRecords said:

Congratulations to Ross!

Everyone strives for being #1 one day, now check out the hood hit, "That's Right" by Nice Dodger @

www.nicehiphop.com
www.myspace.com/eleterecords
www.myspace.com/niceer
March 19, 2008 11:05 AM
 

DEKALBCOUNTY said:

Big Ups Ross, Do ya thang  Dade-County stand up!
March 19, 2008 11:09 AM
 

SFE Marketing said:

March 19, 2008 11:13 AM
 

MusicWorth! said:

THATS GOOD FOR ROSS!

HAVE YALL HEARD ABOUT THE NEW RAPPER DR. DRE IS ABOUT 2 SIGN. CHECK HIM OUT. HE IS DOPE ASS HELL!

LISTEN NOW @ http://myspace.com/krazedouteross



March 19, 2008 11:17 AM
 

WhoRyde said:

Rick is alway grinding not a surprise.

DEL diss Nas in a freestyle? Click below to check out the show

http://www.WhoRyde.podomatic.com hosted by Tye Banks

http://www.TyeBanks.com

http://www.WhoRyde.com to see the latest featured model.
March 19, 2008 11:18 AM
 

TWON THE DON said:

we don't support drugs!
March 19, 2008 11:19 AM
 

KST2G said:

You mean Fat Joe's album didn't go platinum!? What happened to the 250,000 that he thanked Curtis for helping him shift??

I'm not a Rick Ross fan by any stretch of the imaginiation but congrats to the guy. I heard the album's actually tight. However, I challenge him to not do the following things in at least ONE song: 1) not repeat the same word after every line; 2) not talk about coke; and 3) NOT SAY THE DAMN WORD "BOSS"!!
March 19, 2008 11:34 AM
 

jaeda said:

good for rick ross
March 19, 2008 11:35 AM
 

Rick Ross - #1 und 60K mehr als Snoop « Rick, Ross, Slip-N-Slide, Snoop, Trilla, Music, Antonio, Chairman « SWISS SECTION said:

March 19, 2008 11:36 AM
 

StopFrontin said:

REAL TALK FOR THE RESPECT OF A CULTURE:

Based on the standards and quality of today's hip-hop music, an "artist" like Rick Ross can shine. Put him or any of these clones in the era of greatness from 86-92 and they'd be invisible.

Damn, I miss hip-hop.

March 19, 2008 11:41 AM
 

D. Blaque said:

PLIES WENT GOLD? AHHHHHHHHHHHHHHHHHHHHHH!!!!!
March 19, 2008 11:46 AM
 

MrLasVegas said:

Rick Ross is #1? The apocalypse must be near!!!! He SUCKS! He's a bootleg version of Isaac Hayes!!!! We all know Fat Joe's cd sucks without even hearing it but Snoops cd must be trash too if this fat bastard out-sold him. I saw all 3 of these cd's on the pirate bay over a week ago and wouldn't download any of them for FREE!!!! Yeah, I said it!
March 19, 2008 12:03 PM
 

cali dro said:

that nigga still wack.....SFE MARKETING got it right.....he sold that off of hype alone......that dont mean the niggas nice cuz he sold all them shits.
March 19, 2008 12:10 PM
 

T.E.C. said:

ross better than half of these mainstream rappers so thats good shit.
March 19, 2008 12:16 PM
 

Scott Scotch said:

Ross' first two singles have not been nearly as hot as his singles from the first album, so I am surprised he outsold Snoop. But Snoop may be better set for continued sales considering he hasn't officially released a second single.

As for Fat Joe, success nowadays is measured in a variety of ways. Fat Joe being independent, may have made more money off his sales than both Ross and Snoop.

Lastly, having the number one album may not mean much these days. Flo Rida or Rocko could be number one this week. The thought of that is hilarious to me. LOL
March 19, 2008 12:21 PM
 

StopFrontin said:

Below are true hip-hop artists of our time. Their content travels way beyond the club. They maintain their own identity with quality, skill and honesty:

Sean Price, Styles P, AZ, NaS, T.I., Kanye West, Lupe Fiasco, UGK, Black Thought, Jean Grae, Mos Def, an last but not least...GhostFace.

Let's teach the children properly. Fuck a shawty and rims that spin...hip-hop is bigger than that.

(Rakim's new album will hit hard as well)

March 19, 2008 12:21 PM
 

AMGDISTRIBUTION said:

Trilla plays like a soundtrack.  He's on point.  The engineering, mixing and mastering is superb.  Mostly all the right features.  Marketing was great.  Cant ask for much more.

lol at "Chocolate Milk make you fart real bad"  

A&R Mike Admani (Client #6)

201.282.5603

March 19, 2008 12:24 PM
 

Dra$t-iQ Alkoholik said:

yo aint that some bull shit well it proves me right when I said Snoop's album was wack coz he got outsold by a fat bitch that cant rap for shit and repeats the same shit bout pushin coke on very track and shit when the nigga a lil bitch,fuck! it is a shem that 50 didn't help that vato's sells
March 19, 2008 12:27 PM
 

BLUNTBLAZER said:

I MIGHT HAVTA COP THIS ONE THEN
HE JUS GOTT A REAL SIMPLE FLOW I LIKE COMPLEX STUFF

WWW.MYSPACE.COM/THAGRINDAHOLIC

CHECK OUT THA NEW TRACK "GRIMEY"
March 19, 2008 12:27 PM
 

Cypha Da Weapon said:

HAVE YALL HEARD ABOUT THE NEW RAPPER DR. DRE IS NOT ABOUT 2 SIGN. DON'T CHECK HIM OUT. HE IS DUMB ASS HELL!

Jay-Z sure can pick 'em. Rhianna, Kanye, NeYo, Jeezy, Ross......big man done made DEF JAM some doe even if they aint all go plat feel me?
March 19, 2008 12:31 PM
 

Cypha Da Weapon said:

Why every body mad at da current stay of hiphop? Yall niggas aint of heard of evolution? This is what we turned the game to! We have always been about the next. I bet somebody already bragged about havin" a car that dont come out this year. Thats just the way it is. This Music is about catchin' your attention if da young boys from the south holdin' everyones attention are you really mad at them or da fans? Stop Hatin! You know if this applies to you!
March 19, 2008 12:40 PM
 

poe said:

March 19, 2008 12:43 PM
 

HipHopManiac said:

wow...i can see how he moved more than fat hoe but snoop....wtf?????
March 19, 2008 12:47 PM
 

L-Rolla said:

lol @ fat joe!!  retire you garbage ass nigga!!
March 19, 2008 1:00 PM
 

TWON THE DON said:

 Cypha Da Weapon said:
HAVE YALL HEARD ABOUT THE NEW RAPPER DR. DRE IS NOT ABOUT 2 SIGN. DON'T CHECK HIM OUT. HE IS DUMB ASS HELL!  

Yall niggas aint of heard of evolution? This is what we turned the game to! We have always been about the next. I bet somebody already bragged about havin" a car that dont come out this year. Thats just the way it is. This Music is about catchin' your attention if da young boys from the south holdin' everyones attention are you really mad at them or da fans? Stop Hatin! You know if this applies to you!

SO WHY YOU HATING?
March 19, 2008 1:00 PM
 

MrNoName said:

ROSS!!!!!!!!!!!!!!!!!!!!
March 19, 2008 1:10 PM
 

MadeMan3000 said:


  MusicWorth! said:
THATS GOOD FOR ROSS!

HAVE YALL HEARD ABOUT THE NEW RAPPER DR. DRE IS ABOUT 2 SIGN. CHECK HIM OUT. HE IS DOPE ASS HELL!

I think this ATTENTION SEEKING WHORE is lying bout new rapper Dr Dre is about to sign! I bet thats his funky ass trying to get a ni99a to check his shit out, by stealing Soulja Boy's marketing scheme. Ni99a I will respect u more if u just say "I'm trying to blow check my shit out". By the way if it was true AllHipHop.com would have posted it in the rumor section!
March 19, 2008 1:16 PM
 

coolidgeforpresident said:

Look at the BIG picture...Hip hop came in 1 2 and 3.  That is the state of hip hop.  We run billboard.  Right now its Rick Ross time to shine and hes holding it down.  Boss and speeding was hot songs.  Its hard for consumers to buy when there are 3 top hip hop artists to come out at the same time.  I dont understand how they have that sort of mixup.  Snoop needed breathing room with his release.  His song was #1 for a long time.  Too bad they all didnt get their own day to come out.  But like i said congrats to Ross because thats what its about the article that is.  Slip and Slide Poe Boy and Miami stand up!  
March 19, 2008 1:18 PM
 

StopFrontin said:

@ Cypha Da Weapon

I think those who TRULY understand hip-hop culture aren't hatin' today's rappers, but more upset at the corporations (radio stations, MTV/BET, retail brands, etc) who basically dictate the style of music.

Honestly, if you take the time to think about it, you'll find it's easier to market one type of sound, one type of look (fashion, videos, album covers), one type of lifestyle. That's exactly what Corporate America is doing. It's perpetuating this bland, one-dimensional form of hip-hop to control and streamline their products and services. They've essentially created a blueprint for the illusion of success that these rappers follow—Translation: You have to sound like this to be on the radio; You have to look like this in your video, and so on and so forth. So when someone like Flo Rida or Soulja Boy follows these instructions with precision, they begin to buy into their own hype—believing they're better than their predecessors who laid the path for them. Case in point, when Soulja Boy said he was better than Jay-Z and clowned on the GZA.

Nowadays, a rapper will make one type of song (probably featuring T-Pain...lol). If it hits, he or she will then scramble to make an album based on the success of that one song. So what happens? The whole fuckin' album sounds the same!!!

Traditionally, hip-hop pushed the boundaries of sound, style and fashion. The new generation of hip-hop does none of that.

See hip-hop is really all we own (or at least used to). It raised us and inspired us. So anyone who doesn't understand why someone like myself is disappointed with "current state of hip-hop" probably does not understand hip-hop. You just really dig pop music, that's all.
March 19, 2008 1:30 PM
 

StopFrontin said:

I think those who TRULY understand hip-hop culture aren't hatin' today's rappers, but more upset at the corporations (radio stations, MTV/BET, retail brands, etc) who basically dictate the style of music.

Honestly, if you take the time to think about it, you'll find it's easier to market one type of sound, one type of look (fashion, videos, album covers), one type of lifestyle. That's exactly what Corporate America is doing. It's perpetuating this bland, one-dimensional form of hip-hop to control and streamline their products and services. They've essentially created a blueprint for the illusion of success that these rappers follow—Translation: You have to sound like this to be on the radio; You have to look like this in your video, and so on and so forth. So when someone like Flo Rida or Soulja Boy follows these instructions with precision, they begin to buy into their own hype—believing they're better than their predecessors who laid the path for them. Case in point, when Soulja Boy said he was better than Jay-Z and clowned on the GZA.

Nowadays, a rapper will make one type of song (probably featuring T-Pain...lol). If it hits, he or she will then scramble to make an album based on the success of that one song. So what happens? The whole fuckin' album sounds the same!!!

Traditionally, hip-hop pushed the boundaries of sound, style and fashion. The new generation of hip-hop does none of that.

See hip-hop is really all we own (or at least used to). It raised us and inspired us. So anyone who doesn't understand why someone like myself is disappointed with "current state of hip-hop" probably does not understand hip-hop. You just really dig pop music, that's all.
March 19, 2008 1:30 PM
 

jamel said:

lets hope HOV doesnt retire again,and far as this dude ross im from fla the tampa bay area hes not a boss frank lucas was a boss,alpo was a boss,rayful edmond was a boss,meech flenory of the bmf was a boss,this dude sold a few ozs now he a boss watching to much scarface!!shouts to HOV,NAS,AZ,FAB,X,JUELZ
March 19, 2008 1:34 PM
 

J-DUBB THA YOUNG HECTIC said:

congrats to dude. i aint heard it yet but i will late today
http://www.myspace.com/jdubbthayounghectic  


March 19, 2008 1:41 PM
 

dwill1 said:

CONGRATS TO ROSS,you deserve this shine my nigga you been working hard.
March 19, 2008 1:56 PM
 

weedman666 said:

ROSS AND SNOOP IS DEAD THEY CANT PRODUCE SHIT!!!
March 19, 2008 2:01 PM
 

CAPLAP8806 said:

Rick Ross Albums is Fucking Crazy. I thought he was gonna b a one hit wonder. Go grabb dat rick ross in stores now trillaaaaaaaa....
March 19, 2008 2:06 PM
 

WILLY KILLEM? said:

congtratulations there mr. ross!
FLORIDA STAND THE FUCK UP!!!!!
DADE COUNTY LIVES ON.
March 19, 2008 2:17 PM
 

SeanJohn81 said:

Congrats to the big homie but lets see what those numbers look like next week.  Def Jam always buys albums for there artist on there first week so they have units to give away for promotional use.  Dude has the same fan base as Fat Joe and you see the difference in sales, time will tell.
March 19, 2008 2:20 PM
 

COUNTRI BOI IN MARYLAND said:

WHY IS YALL HATIN ON ROSS...??? CANT SATISFY EVERYBODY I GUESS....HIS 1ST CD WAS BETTER BUT THIS IS GOOD, NOT GREAT...
March 19, 2008 2:22 PM
 

Young Caine said:

StopFrontin said:
I think those who TRULY understand hip-hop culture aren't hatin' today's rappers, but more upset at the corporations (radio stations, MTV/BET, retail brands, etc) who basically dictate the style of music.

^^ Whole comment was on point and well said.
March 19, 2008 2:34 PM
 

Rick Ross' 'Trilla' #1, Slip-N-Slide CEO Speaks [allhiphop.com] at dropmagazine.com said:

March 19, 2008 3:05 PM
 

Rosco.D.Hustla said:

StopFrontin said:

Nowadays, a rapper will make one type of song (probably featuring T-Pain...lol). If it hits, he or she will then scramble to make an album based on the success of that one song. So what happens? The whole fuckin' album sounds the same!!!


-------------------------------------------------------------

Which is why i think labels should give out deals for 1-3 singles and not whole album deals.  I mean when you sign someone like Soulja Boy or Pop It Off Boyz, you know you're getting one MAYBE two hits out of that artist and not a classic or even halfway decent album (if you can't gather that by their demo tape then you don't need to head a record label) So why spend the extra time and money putting a complete album out.  Specially when theres a bunch of kids out on itunes downloading one song off the album anyway -- which is the one on the radio.
March 19, 2008 3:25 PM
 

elboricua66 said:

it looks like florida is taking over. the gunshot state aint playing plies coming up next could be a good year
March 19, 2008 4:50 PM
 

QGizzle14 said:

The Rick Ross album is aight, I haven't really just sat down and listened to it yet.  I gotta cop that Snoop.  Fat Joe needs to hang it up, he sucks.

Check me out, http://www.myspace.com/qg

~Q.G.~
March 19, 2008 5:07 PM
 

punksjumpup2getbeatdown said:

ross is garbage.im suprized he sold so many records.
March 19, 2008 6:21 PM
 

punksjumpup2getbeatdown said:

i bet florida's album beats those sales.
March 19, 2008 6:23 PM
 

Hush said:

I ain't really heard to much of the album but from what I've heard, it's straight..at this point I'm just goin' to contrualate RR.

http://www.myspace.com/sha317
March 19, 2008 7:58 PM
 

Tommy K. said:

I actually like that album, it's pretty tight. Ego Tripin' is tight too. Joe ish iight, first Fat Joe album I actually listen to.
March 19, 2008 8:18 PM
 

MrLasVegas said:

replying to:

Cypha Da Weapon said:
Why every body mad at da current stay of hiphop? Yall niggas aint of heard of evolution? This is what we turned the game to! We have always been about the next. I bet somebody already bragged about havin" a car that dont come out this year. Thats just the way it is. This Music is about catchin' your attention if da young boys from the south holdin' everyones attention are you really mad at them or da fans? Stop Hatin! You know if this applies to you!


The problem is......hip hop is the only musical art form that has not evolved. Look at anything that refuses to evolve over a given period of time........it becomes extinct, or endangered at least. Hip hop is not pushing the boundaries anymore. It used to be about being unlike the mainstream. Now it's taking the hot shit of the moment and copying it to death. I'm cool with us getting the checks now days but trying to convince our sons that a chain, a big watch and rims is what makes you a man or telling our daughters that a video hoe is how they are supposed to act is WRONG. I got a real problem with a muthafucka spewing bullshit on the tv or radio so they can get a check and come up at the expense of all of our young people. I live in Vegas and everyday there is a school shooting or some kind of kid killing another kid. They are falling for this gangsta shit and I'm tired of it. Parents control your fucking children so I don't have to blast them when they try to rob me! Hip hop needs to evolve or it's gonna fall off. Don't believe me? Ask those rock n roll cats that was getting money in the 80's about how their paychecks were effected when Nirvana came on the scene in the early 90's and flipped the script on they asses!!!! It will happen to us too if we don't change it up.
March 19, 2008 8:53 PM
 

Cypha Da Weapon said:

Damn yall is there any hope for hiphop? Will there be a savior? If so who? Hot rappers is picking luke warm beats. Luke warm rappers are picking hot beats. I wonder what would have happened if NEO would have taken the other pill. Somebody help!!!!!!!!!
March 19, 2008 9:30 PM
 

Conducta said:

Ross 305 M.I.Yayo!
March 20, 2008 1:43 AM
 

EReal said:

I dont mind Rick Ross too much, so Im not gonna hate, good for him. Im just glad its finally Florida's time to shine.(No Rat Joe) I wish Wes Fif could get some spotlight tho instead of this club music, but whatev.

Im suprised how quiet people are about Rat Joe's lying fat ass flopping like a fish outta water. I dont GIVE A FUCK IF YOURE INDEPENDENT. Im so sick of that shit. When you have the producers and features he had on his album and you do 47K and people saying "oh well he's independent" ITS FUCKING 47K!!!!!!!!!

Plus, whats with Rick Ross doing 198K and everyone dickridin this dude, when Banks and Buck did 170K everyone was sayin "Oh they flopped" "the unit is over" but its OK for everyone else to do Kia Shine numbers. Its too late to Hate! Why is 50 the only nigga that wins more than Obama? LOL!

Damn Snoop. Maybe wrong single choice? heh.
March 20, 2008 9:40 AM
 

spilt said:

nice one 4 ricky. EReal, if tht pic is u, u got th ass. u can hit me up later.
March 20, 2008 10:27 AM
 

rape dat whore memphis high school song said:

May 24, 2008 5:58 AM
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