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Lupe Fiasco Gets Down With Coca-Cola On Tour 
Published Friday, July 18, 2008 1:10 PM
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By Ismael AbduSalaam

Soft-drink giant Coca-Cola has released a statement announcing a six-city, invitation only tour featuring Grammy award-winning artist Lupe Fiasco.

 

The “Coca-Cola Refresh Your Flow Tour,” which is aimed at teens ages 13-17, kicked off last night (July 17) at the Avalon in Hollywood.

 

The other dates are: The Electric Factory (Philadelphia, August 3), The Tabernacle (Atlanta, August 8), Park West (Chicago, August 17), LOVE (Washington DC, August 21) and the Filmore at Irving Plaza (New York City, August 29).

 

Yolanda White, assistant VP of African American Marketing at Coca-Cola, expressed excitement about the unique concert experience Fiasco and Coca-Cola have planned for their young audiences.

 

“Not only will each concert offer the teens an unforgettable musical experience, it will give each of them a taste of the Coke Side of Life-a moment in time that is refreshingly optimistic and uplifting,” White expressed to AllHipHop.com in a statement. And, by engaging an artist like Lupe Fiasco, they will be encouraged to live on the positive side of life.”

 

Tickets to the shows are free. However, they can only be obtained through partnering radio stations, retail outlets, and Coca-Cola street teams who will be frequenting teen “hot spots” in the tour cities.

 

Radio stations offering free tickets include: Power 106 (Los Angeles), Power 99 (Philadelphia), Hot 107.9 (Atlanta), WGCI (Chicago), WPGC Jams (Washington DC), and Hot 97 (New York City).

 

Also, select Boy and Girls clubs in those areas will receive tickets that allow deserving teen members to meet Lupe and attend the concert as VIPs.

 

Taking his status as role model very seriously, Fiasco hopes to inspire all his young fans who attend.

 

“I am looking forward to the ‘Coca-Cola Refresh Your Flow Tour.’ It’s a unique opportunity for me to bring a message of positivity and what it really means to be cool,” Lupe revealed. “I hope it will be an unforgettable experience for every teen who attends.”

 

 Lupe Fiasco’s latest album, The Cool, was released in December 2007 and has been certified gold.


Comments

 

Da Last Don said:

lupe is dat dude
July 18, 2008 1:20 PM
 

NewWest-310 said:

HOW REFRESHING! (Corny; I Know)

I cant be mad at his flows cuz he thinks in a way that most dont. Props to him. But i dont really enjoy his style. Bet the concert will be off the chain tho.
July 18, 2008 1:23 PM
 

elevn21 said:

Certainly a good look for hip hop. Lately we haven't been able to get any positive shine when it comes to large corporate patrnerships (think Twista and McDonalds). I wonder if Bill O'Reilly is investigating Lupe this very minute. On the flip side, however, how many hip hop artists can actually be looked at as role models for children?
July 18, 2008 1:27 PM
 

Esq. of LastLeveL said:

“Not only will each concert offer the teens an unforgettable musical experience, it will give each of them a taste of the Coke Side of Life-a moment in time that is refreshingly optimistic and uplifting,” - LMAO...that's got to be some of the corniest ish I've heard in a minute! LOL

Congrats to Lupe doh, he deserves promotion like this. Positivity paying off.

"Now the poor klu klux man see that we're all brothers
Not because things are the same becuase we lack the same color
And thats green, now that's mean
cant burn his cross cause he cant afford the gasoline
Now if a muslim woman strapped with a bomb on a bus
With the seconds running give you the jitters?
Just imagine a American-based christian orginization
Planning to poison water supplies to bring the second-coming quicker
Nigga they aint livin properly
Break 'em off a little democracy
Turn their whole culture to a mockery
Give 'em coca-cola for their property
Give 'em gum, give 'em guns, get 'em young, give 'em fun
If they aint givin it up, then they aint gettin none
And dont giv 'em all naw ,man, just give 'em some
Its the paper, some of these cops must be Al-Qaeda nigga"

Don't know why, but that just popped in the dome, so I shot it off.

@elevn21:

Good point.
July 18, 2008 1:35 PM
 

Tommy K. said:

Lupe! This nigga better not quit after three man. First two albums were classic!
July 18, 2008 2:53 PM
 

EL BRECHADOR said:

DO DA DAM THANG!

UNSIGNED HYPE: HOTTEST LATINO ARTIST? MYSPACE/ELBRECHADOR809.COM 500,000+ HITS W/O
A PIC.

July 18, 2008 3:35 PM
 

Lupe Fiasco Gets Down With Coca-Cola On Tour said:

July 18, 2008 3:54 PM
 

MACCAPONE said:

good out look cuzz
July 18, 2008 4:20 PM
 

J-DUBB THA YOUNG HECTIC said:

dude is seriously under-rated
July 18, 2008 11:31 PM
 

DNTZ said:

“Not only will each concert offer the teens an unforgettable musical experience, it will give each of them a taste of the Coke Side of Life-a moment in time that is refreshingly optimistic and uplifting,”

The "Coke Side of Life"? For real? That isn't just corny; It's outright BS. I can see reaching out to kids, but I guess I'm jaded or something - I don't know what's refreshing or optimistic about peddling carbonated sugar water. There has got to be a better way to get kids to listen.

“I am looking forward to the ‘Coca-Cola Refresh Your Flow Tour.’ It’s a unique opportunity for me to bring a message of positivity and what it really means to be cool,”

Yeah, I'm sure he's looking forward to that paycheck from Coke, too. Apparently needing corporate payola to do a couple of free shows is "positive" and "what it really means to be cool".

"If peeing your pants is cool, consider me Miles Davis."

Really, that old lady from "Billy Madison" is saying something right there.

Also, while I'm weighing in:
@J-Dubb - I don't know where you are, but over here in my part of Ohio dude is talked about like 45 cent big mac day and shit. I personally can't listen to him, his voice annoys the piss out of me, I know he spits some conscious shit, but I can't listen for more than a verse. All I'm saying is, if dude wanted to reach me, he'd write a book.

@elevn21
KRS One, Mos Def, Talib Kweli, Mr Lif, Del, Common - I would let any one of those guys babysit my son. I'm pretty sure they are all tokers, but so am I... So what is a good role model anyway? I would prefer my son to aspire to be Kool Kieth over some petulant mass murderer like George Bush or Dick Cheney or the board of directors of Coca Cola anyday.

There are places in the world where Coke is sold cheaper than drinking water. No Shit. Multinational Corporations are steeped in the blood of innocent people all over the world. Lupe's gotta make his money, and there are definately worse ways to do it...

I know I'm being argumentative, but I'm not trying to be adverserial, just been up all night reading these things and thinking up a storm, which, I dunno, maybe I should just keep my trap shut.

...all I'm saying is, let's not be foolish enough to believe, no matter how much we would like the world to be that way, that a corporation like coke gives a flying fuck at all about hip hop or urban youth or anyone or anything but that most omnipresent and all powerful of false idols... The Green one that don't grow on trees.
July 21, 2008 9:23 AM
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