By Mike Winslow
Hip-Hop star Nelly is diversifying his business portfolio with a new fragrance and body care line through his brand, Apple Bottoms.
Nelly has teamed with Romane Fragrances to distribute the scent, which is also named Apple Bottoms by Nelly.
The rapper has also launched a line of body care products centered around the Apple Bottom brand, which launched in 2003 and currently includes eyewear, women’s denim, jewelry and handbags.
The Apple Bottom’s by Nelly fragrance is due to hit stores nationally this fall.
In related news, Nelly recently helped two Saint Louis high school students attend college, via a partnership with Lindenwood University.
The rapper partnered with Lindenwood last fall to create the Black and White Scholarship, which he awarded to the students during a surprise visit to the school’s campus last week.
Students were required to submit an essay describing their goals for college and future plans.
The winners of this year’s scholarships were Jeremy Word and Terranique Campbell.