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Common: Finding Forever 
Published Friday, July 20, 2007 12:19 PM
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By Aqua
Common has always been anything but a run of the mill emcee. The Chi-Town lyrical kingpin has long possessed a special brand of flow that has granted him champion MC status in the eyes of anyone from kids who chill on a quad or hug the block, to grown ups leading boardroom conferences or amassing in shared hipster irony. But with the straight jocking of his last album, Be, the gargantuan question mark on the former Com Sense’s back is asking if with Finding Forever (Geffen) can he deliver another gem worthy of his catalog? Damn right he does.

After a breezy intro that features dreamy keys and is bound to be removed by anyone with rudimentary iPod savvy, Common gets down to business on the album’s true intro, the searing “Start The Show.” He immediately kicks, “Ladies and gentlemen the C.O. double M.O.N./Synonym for fresh truth is the emblem.” So simply put but delivered so smoothly the printed word doesn’t give the flow justice. Meanwhile, the verse’s closer cements how he’s coming [pause]. “Many have come but few have been chose to be a true MC, you sing along with it inside you knowing it’s wack/Young who? I need an opening act.”

Take note you arrested underdeveloped grown men rappers that act like schoolchildren. See, verbally Com is dipping into a cavernous well of experience—his debut, Can I Borrow a Dollar?, dropped in the nine deuce—and he is up to his old tricks. Por ejemplo, you get strong metaphor raps on “The People” [they’re similes if you want to get technical], lusting after chicks on the Lily Allen assisted “Drivin’ Me Wild” and delivering pro-Black righteousness on the soothing “Black Maybe.”

With Common, slickly flipped words and verbs are going to be a given. Production wise, no joke, Finding Forever is flawless. Kanye West is on his frikkin’ A- game (the minus for, again, that pretentious intro). Whether it’s dicing a swinging horn section for “The Game,” featuring DJ Premier on the cuts no less, or the playful keys on “Break My Heart” or the pulsing brass of “Southside,” it’s impossible to paint West’s musical footprint into a corner. ‘Ye doesn’t totally hog the beatlight either with will.i.am again trying his damndest to make you overlook the BEP entry on his resume with the percussive but silky “I Want You” and Devo Springsteen delivering a contemplative slowburner on the Nina Simone heralding and swiping “Misunderstood.” Common’s old roommate J Dilla also makes a contribution with “So Far To Go,” which is a more subdued mix of “So Far So Good” from the late production prodigy’s The Shining album.

“Break My Heart” is the only entry with a blatantly corny sheen, mostly due to Com’s flow experimentation on the first verse, though the vocals West slipstreams with the groove make it buttery. If nitpicking is necessary, Common sure is caught up with falling in and out of love. But hey the dude’s been lovin’em up since “I Used to Love H.E.R.” to “The Light,” and even on down to “Go.” A rapper with heart, go figure. And of course, Pops makes a poetic punch in on the regal closer “Forever Begins.”

When it comes down to it, the impending questioning of Finding Forever’s worth based on a factor of its sales potential is the real travesty.  Removing store register considerations alone would give the number crunchers time to realize that this here, is some official Hip-Hop music. In reality the grace of Be has given Common leave to make an album free of creative distraction. The rhyme, the rhythm, Common has found his muse—and we all will find it beneficial.




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Comments

 

mtownreppa said:

All these talks of the G.O.A.T. Commons name need to be in there. LL name should be in there. Jay-z Name. Not a Lil anybody. not a young anybody. Finding Forever. life bout way more than stuntin and killin
July 20, 2007 2:12 PM
 

4evayoung said:

Man I cant wait to listen to this joint! We use the term legend too loosely nowadays. Common has always been one of my fav mcess.
July 20, 2007 2:16 PM
 

Naye G said:

I can't wait to cop this album on the 31st.  Com's been killing the game for a minute and he didn't have to sell out to the mainstream to do it.  He is truly an artistic genius and one of the top 5 mc's of all time dead or alive.  If you don't think so, name 5 mc's  better who have been as consistant over a long period of time, killin' the rap game.  I didn't think you could!
July 20, 2007 2:27 PM
 

slimhermano said:

Another CD added to my Common album collection
I wish he could have had a Preemo track though
July 20, 2007 3:23 PM
 

wat_wat?WAT!!! said:

Finally  a breath of fresh Hip Hop AIR!
July 20, 2007 3:26 PM
 

damibdam said:

He is the TRUE DEFINITION of a MC!!! theres only much someone can take from all those "RAPPERS" that claim to be killers, pimps and drug dealers!! all this mainstream TIHS causes me to listen LESS & LESS to the radio!! PAYOLA exists!!!!
July 20, 2007 3:38 PM
 

Mace_windont said:

top 10 dead or alive, hands down. and you know this maaaaaaaan
July 20, 2007 3:46 PM
 

bk_nutz said:

He's definitely one of the greatest of all time and an even better lyricist than Jay-Z and Nas in my opinion so I'm definitely copping that album.
July 20, 2007 3:47 PM
 

XL1 said:

SOUTHSIDE 87TH ST. STAND UP!!  THIS DUDE IS REPRESENTING US TO THE FULLEST-CHITOWN ALL DAY!  LIFE IS DEFINITELY ABOUT MORE THAN STUNTING AND WE NEED TO STOP ALL THE KILLING!  RASH-YOU'RE TRULY RESPECTED AMONGST YOUR PEERS AND HIP HOP FOR BEING THE ARTIST THAT STOOD THE TEST OF TIME!  FINDING FOREVER YALL-STATE ST., COTTAGE GROVE, 79TH ST., 63RD ST., ETC....

PS- "BLACK MAYBE" FEAT. BILAL IS RIDICULOUS.............
July 20, 2007 4:10 PM
 

Moorish Brother said:

Common has a timeless flow.....his style hasn't changed over the years & he's finally getting the recogniton he truly deserves....Com, keep doing what you're doing.....the mainstream has finally caught up to your style !!!
July 20, 2007 4:17 PM
 

Boss Up said:

"tell u the truth i wanna rhyme like common sense/but i did 5 mil and i ain't been rhymin like common since/" -Hov

Common is a Hip Hop Legend.
This Album Will Sale.
July 20, 2007 4:19 PM
 

Ignite Mindz said:

the game wasnt produced by preem? my single from iTunes says it is. But i could see it not bein. damn kanye fooled me again. Cant fuckin wait to roll up somethin large and spin it for the whole joint.
July 20, 2007 4:22 PM
 

kinglopo said:

Damn falling off in commons case wud be death nigguh. Big up to the man close to the top of this shit, period(all time of course).
July 20, 2007 4:38 PM
 

EltheSelfImage said:

Yes Sir..... Yo, Common is truth..... If I could capture half the lyrical dexterity he has, y'all would be discussin my album instead of his......

at anyrate, I kinda agree wit the dude before me, Common DEFINATELY is a G.O.A.T, LL, is a self-proclaimed G.O.A.T. (anyone remember the album with that title? it sucked!), but there's a lot of other cats who should be in there..... KRS-One is already there, I honestly think it's time some of the newer cats get their praise in that category.... Busta Rhymes, Eminem, Twista.... E-40....  what's good?
July 20, 2007 4:44 PM
 

MaccMan said:

Yes!!! definitely the most slept on anticipated album...I'm glad it seem like Common is gonna be going hard on wackness...its so neccesary..and don't trip Com we got the perfect opening show for you...
July 20, 2007 4:47 PM
 

illseed said:

common  - top 10 dead or alive!!!!!!!!!!!!!!!
July 20, 2007 6:17 PM
 

L-GUTTAH said:

Com is the truth. Be was a classic and from what I've heard so far this album will be nothing less. Com is 1 of my favorite artist of all time. 1 Luv 2 the big homie Com and the whole Southside
July 20, 2007 6:25 PM
 

odeisel said:

aq this might be the best review i've read in here in a while. I  was gonna buy it anyway, but now i'm not even gonna listen to it downloaded. Catalogue i up there with the veyr best solo rappers
July 20, 2007 6:37 PM
 

Jaurenlo said:

AQ...

Dope review.

S**T had me foamin at the mouth....

Nah...just kiddin fam,

But dope review none the less.
July 20, 2007 7:17 PM
 

God MC said:

I mean seriously everyone is ducking this but where does Common honestly stand in a top 10 discussion.
July 20, 2007 7:23 PM
 

malcolm xxx said:

VERY CREATIVE...AND OUT THERE, EVEN FOR A COM M RECORD...BUT IM DIGGIN IT!!!
HES A LEGEND THAT WONT BE REMBERED UNTIL HE HANGS IT UP.....THEN WELL TALK ABOUT HOW GOOD HE REALLY WAS
July 20, 2007 7:32 PM
 

Mega Watson said:

ah yeah....what can i say?? if you want true introspection check out Common's joints..... ah %$^* it! get the back catalogue!
July 20, 2007 7:52 PM
 

I said:

All I know is, "Black Maybe" better be the next single...unless he has something more j.blaze..
July 20, 2007 8:40 PM
 

dry foot said:

Com's album on first listen (this morning) was underwhelming because work followed shortly thereafter. BUT the brother keeps it consistently fresh. The only others that can do that is The Roots (collectively) and Andre 3000. He's been feeding the same album every go round and the funny thing is the better he gets at presenting the material the shorter the album becomes, but that right there is the beauty of it all. It doesn't take him 20+ tracks to get your head involved and your neck rocking. First song he's going from 0-60mph from the go and it's straight cruise control till the last note of the album. Certified.
July 20, 2007 11:01 PM
 

NOSouljah said:

I will cop this 4 sure. One of the best lyrically.
July 21, 2007 8:37 AM
 

babesblingandbooze said:

this is easily the year's best rap album....all the tracks that leaked have all been really good so far
July 21, 2007 10:51 AM
 

Cmacjb said:

This albums gona be hot cant wait till it comes out. Keep doing you thing Common, true hip hop for life.
July 21, 2007 3:50 PM
 

il nonno said:

Tight review. How do I buy it if I'm not in the U.S? I dont want to download this one.
July 21, 2007 8:29 PM
 

straitup said:

he sold out on this album.
July 22, 2007 2:00 AM
 

Renagade1790 said:

sold out???nigga you need to put the pipe down...Common Sense is one of the most underrated rappers in the game he's up their with Scarface but he beginning to get the respect he deserves...he's in my top 5 with Big L (R.I.P) Biggie (R.I.P.) 2 Pac (R.I.P.) and Hov...i made this account just so i could pay my respects to the dude
July 22, 2007 2:24 AM
 

I said:

Ok - I burned the album yet he will still get my 9 whatever or so dollars cuz it's overall great. I just needed it early to pump out the wippa....
Ye put his toe in this one even the will.i.am produced joint, "I Want You" is nice, although a bit more radio, even though I usually don't like much of will's production.
Ye and Common are becoming a dynamic duo, for real. Now, I am extra geeked waiting for Ye's joint although he broke my heart pushing the album back to Sept, again, after pushing it up to Aug...
Common has the early great summer album, and Ye will get the last 10 days or so of it...
July 22, 2007 3:14 PM
 

King Eljay said:

This album is classic....everything Common touches is hip-hop... Talib and Kanye need to have the same agreement.... Kweli would FLY off the shelves...

I love those dudes...
July 22, 2007 3:40 PM
 

Chubbeemane said:

Aww man, I can't wait to go out and BUY this album. Money well spent.. if every artist could be as consistent as Common, and even Kanye really, the industry wouldn't be so fucked up. There's way too many real fans out there that crave good music and are happy to pay for it. It's just so far and few between. I actually get excited when an artist like Common drops. Remember that people?? Getting excited for that new joint.. labels didnt play that pushing back projects shit all the time, you knew the date when it was dropping and you were there.. man I miss that.
July 22, 2007 3:40 PM
 

Propane said:

Wheres Dilla!!!!
July 22, 2007 4:49 PM
 

R.enR said:

Ay man common sense is in my top ten but i wouldnt know where to put him. Fuck knows man tht was a sick review tho i love the instrumental to the game. Thts a sick beat it sounds more like dj premier than a kanye west production to be totally honest but who cares man its just a good tune. It's a shame with techno i can cop the album for nothin i should buy it just out of respect to common. Fuck it imma buy the album out of respect to common being one of the few real emcees out there. This may piss off a few ppl but common sense is a million times better than jay-z. Common looks at the world while jay-z's got it stuck up his own ass guy always chattin self proclaimed best, king and what not reasonable doubt is a sick album but i aint heard a real tune from jay-z in time. Listen to umbrella-a-a-a-a-a "we fly higher than weather........" with his gold shoes man he's sendin hip hop the wrong way for me while common is sendin it the=right way. Sorry but it had to be said cos no-ones got the balls to say jay-z's gone to commercial money done fucked up his brain
July 23, 2007 10:31 AM
 

junegemini said:

This was a good review. I can't wait to cop Common's album. He looked good in Smokin Aces wit his sexy ass! Oh yea, he is definitely in my TOP 10.
July 23, 2007 11:53 AM
 

Hoodgrown said:

Yea.. Common does  his thing... too bad it won't move as many units as it deserves too since everyone is "pop, lock and dropping".







Cartel
MyHood - www.hoodgrownrecords.com/myhood
The Adventures Of An Underfunded Hip Hop Label In It’s Quest To Be Seen And Heard!
July 23, 2007 1:39 PM
 

cheekoleeko said:

Hoodgrown I feel you on that one!!!  

I don't know what this shit is they putting out today but it damn sure aint HIp Hop it's more like Hip Pop.  Common has always been one of the illest and realist in the game.  There are only a few rappers that can make me get this certain feeling when I'm listening to them.  I've never had the holy ghost before, but the feeling that I get when listening to him make me feel like I got the Hip Hop ghost!!  This dude is inspirational, informational, eductional and refreshing.  It's time that the industry start giving these rappers their props and stop putting out these damn minstrel acts singing these clown ass songs!! What's next to top the charts; oodles of noodles and butter?
July 23, 2007 3:04 PM
 

hater hurter said:

commons tight but still yall hatin everyone that does better than him. Just except the fact that he doesnt make music for everyone. he makes music he likes and keeps it movin so STOP THE HATIN.
July 23, 2007 3:56 PM
 

Skope said:

Common is the absolute truth somebody said he sold out?? Never that lets just hope he dont get bored of this so called music game and just go straight to acting i really wouldnt blame the dude foreal  he's the last of a dying breed im proud to say he from around my way Chi-Town STAND UP!!!!! peace ya'll
July 23, 2007 5:19 PM
 

kutty0509 said:

this album will be  one of the best hiphop album this year real shit to listen to
July 23, 2007 5:25 PM
 

Presidential said:

Man, I broke down and burned it off the net on Saturday myself, but I will still go give him my $15 when it drops at Best Buy. Gotta' support real hip-hop like this. He and Pharoahe have the two real hip-hop albums of the year. If y'all haven't, don't sleep and grab that Pharoahe Monch 'Desire'. Lyrics, concepts, and beats are all off the chain.

Truly,
       Presidential
July 23, 2007 5:33 PM
 

Clinton Hills Don said:

its going to be fire and ima defintley cop! ya dig!
July 23, 2007 8:57 PM
 

DaLordMarv said:

Com is on top of the game without a doubt
July 23, 2007 11:08 PM
 

SeanPapi said:

Common is the blueprint of lyrical consistancy (up there w/ BlackThought, Talib Kweli, Pharoahe Monch & Redman...IMO).  Even his "on some other shit" joints~ ecclectic beats, thrift shop gear~ lyrically ridiculous!!

Hip Hop is supposed to represent the holy trinity.... Beats, Rhymes & Life.  Somewhere along the way, it crossed over to ringtones, shopping sprees & death.  No diss to no rap or region, but it's gotta be more to talk about than guntalk, crack sells, rims, & bank accounts.

If "Finding Forever" (and Kweli's "Eardrum" while I'm venting) don't sell, I'm officially boycotting Hip Pop.  All respect to real MCs.....  
July 23, 2007 11:49 PM
 

MRMUSICPRODUCER said:

Dude is The Truth, I hope he moves some units on this one.
July 23, 2007 11:58 PM
 

Renaissance Man » Hip-Hop Rumors: NAS WANTS OFF DEF JAM? BIG BOI THE DETECTIVE? said:

July 24, 2007 10:24 AM
 

XsexS said:

Com is definitely that dude... there is no doubt in my mind that this album will be a classic.  now if he'd only spit over some 9th Wonder beats...
July 24, 2007 10:36 AM
 

Greenshadi said:

It is good to see people will hopefully support this CD cuz this is betta than TI's shit.
July 24, 2007 10:45 AM
 

bnreal80 said:

i heard mos of it on limewire already. its raw, ima cop it. yall please buy this album, the production so soulful and his skills on the mic is off the chain.. its like a cold glass of water in hip hop
July 24, 2007 12:43 PM
 

THE EVUL BEANUS said:

this cd is the show!!! check the cut *southside*

this is a sign that hip hop has breath!!!
July 24, 2007 12:56 PM
 

Simply Sean said:

Common is one of the realest to do it...  Respect real emcees... Purchase this album!
July 24, 2007 1:04 PM
 

klev1 said:

Everything Common has dropped has been HEAT (except Electric Circus).  He's always been one of my favorites, but i didn't think he was top 10.  Now he's definitely in the top 10, maybe top 7 of all time.  He's probably the greatest at picking which beats he can rip and shine on.
July 24, 2007 3:03 PM
 

prob_limbs said:

i got feeling this joint is gonna be the shit,com does him and that's whats needed in hip hop,you hear all these cats claiming they got a classic and they are the best,but when you ask people yeah but is he better then common, THE ANSWER IS EITHER NO,OR WELL HE HAS BETTER SWAG THEN COMMON,AND REAL FANS KNOW fucc swag,skills come first "it takes a lot to wow consumers/only mc that can "be" "common" and "classic" is "LONNIE LYN JR"  YELL
July 24, 2007 8:20 PM
 

King1122 said:

The album is crazy...you gotta support this.  I just wish there were more tracks.  My top 5 MCs:

Biggie
Pac
Jay
Common
Nas
July 25, 2007 3:56 PM
 

GrayMedium said:

I'm copping anything Common.  There aren't many (famous) lyricists in the game!  People talk all day but who really got skills?  
C'mon y'all... let's get lyrical!
July 25, 2007 11:17 PM
 

GrayMedium said:

I'm coppin' anything Common.  There aren't that many (famous) lyricists left in the game!  But Com is definitely one of them!  Who's really coming with skills?  Besides me!  
C'mon y'all... let's get lyrical.
GrayMedium (find me)
myspace.com/graymedium
myspace.com/yearzahead
CDBaby.com/graymedium
July 25, 2007 11:21 PM
 

JukNnHoopN8 said:

Finding Forever is effing classic.  Totally worth that $10 I'll be spending on it come July 31st!  

Chi-town stand up...79th St...Chatham-Avalon!  Yeah...the same Chatham neighborhood he mentions in one of the cuts.  Holla!
July 26, 2007 9:53 AM
 

bnreal80 said:

i jus heard the album on the leak on mtv... off the chain man. im coppin
July 27, 2007 9:08 AM
 

bnreal80 said:

this album kill t.i., and i like t.i!! str8 kills it on all levels
July 27, 2007 9:12 AM
 

rastafari said:

common gets an [+a+a=da bom what can i say ? the man music is next to life he help to show people of all a way to see the untrue.  it takes one mind to start that tought and others will follow.
July 29, 2007 6:48 PM
 

JA$ON DODGE said:

It's a shame the album was leak.
July 29, 2007 6:56 PM
 

rastafari said:

did it got leak? if it did that will be mest up.
July 29, 2007 7:09 PM
 

eltonaustin said:

Yo common is Hot!
but one of his producers straight jacked one of our beats! and kept the name and everything..  Misundastood

check for urself.
maybe we can get a remix credit or something..industry rule #4080!!!!!

But Common has always been hot though.
July 29, 2007 9:07 PM
 

Caze said:

Gots to be one the best albums from one teh best.
Its too bad it doesnt get noticed as much as the bubble gum rappers do. I mean yh sure they come out with a fluke song or two if they lucky, but after that period aint no one going bak to der songs. Common has that effect on ppl and should definately be respected for doing his thing.

COP HIS ALBUM FO' SURE

p.s i really do think nas and common should come up wid a song together for nas's new album wen it comes out. It will definately DEFINATELY be fire...
July 29, 2007 9:20 PM
 

D3rddrj said:

First lets say thanks to wher ever common was birth from. I hear so many people crying like myself about how garbage hip hop is now days. I say we all link up (those who care about what music is) and make a stand on this BS thats out there. I know there are millions of brothers and sisters out there who can spit beautiful life lifting music as common, roots, and the likes. I just got back to the states last year and man hip-hop is sad. I truly believe if we as great music lovers started speaking as one we came make a change. Please hit me up if you feel me. I dont know where want to take this, but I want to take it from where it is. D3RDDRJ@YAHOO.COM
July 29, 2007 11:01 PM
 

kinglopo said:

odeisel I feel that fa real, I felt that way from I heard the game. You can't even discredit the experience by downloading this classic here. Even tho I think like 6 songs off the album is out already on all the major sites I still wanna pay for the rest cause it won't be less than magnificient. Big Up Com Sense (he the only "cents" we should be talking bout anyway).

Check these dudes out.

http://www.myspace.com/acmatic
July 30, 2007 2:56 AM
 

chicagolove said:

great review and even better comments I personally have never thought where to rank common but it would have to be the top 5, before I use to always think that him and nas should do and album together, I have always liked his music but I did not give it all the props it diserves but common is one of the best to ever do it he as grown a lot and keeps getting better and the others just fall off, the sad thing is there are so many talented people who are talking about something that will never get a chance if we do not change and take control of what is OURS so common keep it real and please never sale out for sales because what you are doing is working and it is appreciated and needed in and industry that is not only dumbing down lyrics it is dumbing down are people
July 30, 2007 2:02 PM
 

hazaman said:

Ayo....FINALLY......finally some realness over here!  I dont know about ya'll but I am sooooo sick of all the coonin' around.  I am so sick of the grill gritting, cash raining, jewel wearing, eye bugging, shucking and jiving geechie emcees that the mainstream media shoves down our throats.  They dont even want to give us an alternative because they want people of color to be stupid.  And I promise you, if I saw one of these "Lil" "Young" dudes, I would go right up to their faces and land a haymaker on their chins.  They have sold us out for doe and they are whack to boot.  Big ups to all the real emcees putting out intellectually honest music.  Out
July 30, 2007 2:52 PM
 

TOHN007 said:

THIS ALBUM IS GONNA BE FIRE! MUCH RESPECT TO COMMON. THIS IS LIKE A BREATH OF FRESH AIR COMPARED TO THE GARBAGE THAT IS OUT THERE.
July 31, 2007 3:22 AM
 

DocBoone said:

Common has been proving that he is one of the best.  Hands down, there are not too many producing hits with quantity on the same level as him over the past 3 years.    

http://hiphopresurrected.blogspot.com
July 31, 2007 10:21 AM
 

leftlanecoo said:

 XL1 said:
SOUTHSIDE 87TH ST. STAND UP!!  THIS DUDE IS REPRESENTING US TO THE FULLEST-CHITOWN ALL DAY!  LIFE IS DEFINITELY ABOUT MORE THAN STUNTING AND WE NEED TO STOP ALL THE KILLING!  RASH-YOU'RE TRULY RESPECTED AMONGST YOUR PEERS AND HIP HOP FOR BEING THE ARTIST THAT STOOD THE TEST OF TIME!  FINDING FOREVER YALL-STATE ST., COTTAGE GROVE, 79TH ST., 63RD ST., ETC....

PS- "BLACK MAYBE" FEAT. BILAL IS RIDICULOUS.............


Black maybe doesn't feature bilal, bilal is on next song  
July 31, 2007 11:58 AM
 

Severe3000 said:

i just bought the album (from the store!).
its excellent. by far the best album so far this year and maybe the best album in recent history. common and kanye represents what hiphop is really about. this year belongs to chi-town. the new capital of hiphop...
July 31, 2007 2:27 PM
 

B.Kyle said:

Keep your eyes peeled for exclusive video material from Common to hit BKyle215 on Youtube... SUBSCRIBE NOW so you don't miss anything.

See y'all on tour!

B.Kyle
July 31, 2007 2:43 PM
 

Hip-Hop Rumors: Joe Budden Explains Rumors and Joins AH said:

September 29, 2007 11:47 AM
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