(AllHipHop News) Miri Ben-Ari aka “The Hip-Hop Violinist” was recently named brand ambassador for the Harman Kardon “Beautiful Sound” Campaign.
Miri Ben-Ari inked a three-year endorsement deal with Harman Kardon, which will include a global marketing campaign.
The Hip-Hop Violinist will be featured in print and online advertisements for Harman Kardon, in addition to appearing at several special events for the company.
“Miri Ben-Ari is the ideal ambassador for Harman Kardon’s Beautiful Sound message,” said Dinesh C. Paliwal, Chairman, President and CEO of Harmon. “She is an elegant, creative woman with high standards for the unique music she creates. Harman Kardon is synonymous with incredible sound and attractive design, and we are extremely pleased that Ms. Ben-Ari will help us share that message.”
Miri Ben-Ari joins a number of celebrities who promote products from Harman Kardon, which owns brands like JBL, Mark Levinson, AKG and Infinity Systems.
Last year, Jennifer Lopez was announced as the first “Beautiful Sound” artist, while JBL launched campaigns featuring Maroon 5, Paul McCartney, Tim McGraw and Academy Award-winning composer A.R. Rahman.
Miri Ben-Ari just dropped her version of “Silent Night” for the holidays.
