Moët & Chandon – Nectar Impérial Rosé Commercial

Moët & Chandon has created their first ever commercial for its popular Nectar Impérial Rosé mark, the historical Rosé Champagne leader in the US market.


Using an elevator as a metaphor for elevating experiences, the video shows Nectar Impérial Rosé moments being made into memories. With a nod to the brand’s French heritage – the first images are from the Moët Maison in Epernay, France, in the heart of the Champagne region – blended with an urban vibe and original hip hop track, the spot perfectly showcases Bayer’s signature style, which can be seen in music videos like Nirvana’s Smells Like Teen Spirit and Justin Timberlake’s What Goes Around…Comes Around.


The ad was directed by award winning director Samuel Bayer, who is best know for his Smells Like Teen Spirit music video with Nirvana and his work with Justin Timberlake on What Goes Around…Comes Around.