The female rap group sensation PTAF (Pretty Taking All Fades) today released their official new video for the nationwide hit single “Boss Ass Bitch.” The colorful trio – made up of Kandii, K-Duce, and Alizè, showcase their lyrical talents and charismatic personalities in the hot new video, directed by Lil Chris, Son of the renown Producer/Director Chris Robinson.
“It’s crazy how when we made this song we had no idea how many people would show and prove on Vine and Twitter how much they like it too. No need to stop there, we are gonna keep giving the people more of what we’ve got straight outta South Central LA,” says Alize. PTAF has made headlines as the First Ladies of the West Coast Hip-Hop scene dominated by some of the industry’s hottest artists including YG, DJ Mustard, Kendrick Lemar, Sage The Gemini and Ty Dolla $ign. They are spearheading a new wave of female lyricists that appeal to a young, hip, and independent generation of music lovers.
The video which features XXL Magazine Eye Candy of the Year, Tokyo Yen and VH1 Basketball Wives of LA Brooke Bailey was shot in the groups hometown of South Central LA, symbolizing their genuine representation of West Coast Hip-Hop in today’s industry. With original production by Kandii, “Boss Ass Bitch” shot to YouTube stardom last year, gaining over 12 million views thanks to social media and the video app Vine. The banger recently gained a huge national boost when Hip-Hop queen Nicki Minaj released her own remix of the song.
PTAF is as real as it gets – gritty, passionate, and honest – and their message of empowerment is boosting confidence in women across the country every single day. “We want to have a positive effect on people. We don’t want young girls to think it’s ok to have sex and fight all the time. We want them to feel good about themselves and be confident,” says Alizé. The PTAF girls represent a new chapter in the next generation of Hip-Hop and their bold story of empowerment give women all shapes, classes and sizes across the country the confidence to be independent and unapologetically a Boss.