UPN has picked up six episodes of the drama series
"Platinum," the story of two brothers who own a hip-hop record label.
The television show was co-created by Sofia Coppola (daughter of famed director
Francis Ford Coppola) and John Ridley ("Three Kings").
The show will be cross-promoted by MTV by airing
music videos from the series on the MTV network. MTV will also rebroadcast each
episode 8-10 days following the original broadcast on UPN.
"Platinum taps into the growing popularity
of the hip-hop culture with young adults, making it the perfect fit with UPN’s
core 18-34-year-old audience," UPN Entertainment president Dawn Ostroff
told AllHipHop.com in a statement "By forming this incredible partnership
with MTV, which has helped bring hip-hop into the mainstream, we will be able
to explore a whole array of different potential crossovers and tie-ins."
The show centers around the two brothers who
built their record label, Platinum from the bottom up. The series is set in
New York.
The show is a production of Francis Ford Coppola’s
American Zoetrope Television and The Greenblatt Janollari Studio in association
with CBS Productions.
