Reebok has tapped Eve to appear in two print
advertisements promoting the Classic Oryx and the Classic Gold Medallist.
In addition to the "Blonde Bombshell"
print advertisements, Eve will team with Fabolous to perform an original :30
spot about Reebok Classic sneakers.
The commercials features Eve and Fabolous emerging
from TV monitors at Foot Locker to the surprise of an onlooking consumer.
"Eve is well known for her classic hip-hop
style throughout the music industry and on the streets," said Micky Pant,
Reebok’s chief marketing officer. "We believe her fashion-forward look
and timeless appeal represent Reebok very well."
The spot begins airing March 26 on BET, Comedy
Central, ESPN Networks, MTV, TNN, UPN and WWE, as well as General Entertainment
Syndicated Shows.
