Snoop Dogg and former pimp turned preacher "The
Bishop" Don Magic Juan have teamed up with VSOP Passion Blend to promote
the drink in a nationwide marketing and advertising campaign.
"Snoop Dogg and Don Magic Juan define the
essence of Very Select Original Premium. As tastemakers, their decision to drink
VSOP Passion Blend speaks volumes. It definitely sets our drink apart from the
rest," said Gee Roman, Brand Manager.
VSOP Passion blend aims to snag "hip-hop
drinker" between the ages of 21 and 34. The drink is currently available
through select retailers in New York and Los Angeles.
In related news, "The Bishop" Don Magic
Juan inked a deal with Avatar Records to release a compilation album/DVD.
"This is the compilation and companion DVD
for the new Mackllenium," Bishop told AllHipHop.com.
As of press time, there is no release date for
the untitled compilation/DVD.
