A coalition of
African-American organizations are launching a national boycott of rapper Nelly’s Pimp
Juice energy drink and any store that sells it.
Project Islamic
Hope, The National Alliance For Positive Action, The National Black Anti-Defamation
League will hold a press conference tomorrow at 10:00 am (PST) at The Liquor
Bank in South Central Los Angeles.
"We have contacted
the Korean Grocers Association, as well as other stores in Urban areas that
may want to carry this drink," Najee Ali, Executive Director of Project
Islamic Hope, told AllHipHop.com. "We know that stores in Beverly Hills
won’t carry a drink called Pimp Juice and there is no way we are going to allow
this into our communities."
Ali and the others
involved in organizing the boycott said that Pimp Juice would ultimately contribute
to negative and demeaning stereotypes of African-Americans.
"Any store
that carries this product will be targeted for boycotts," Ali continued.
"Nelly is selling out because he only cares about making money, just like
pimps and drug pushers. We intend to chase Nelly’s Pimp Juice out the Black
community."
