Baby Phat’s Kimora
Lee Simmons launched her new Baby Phat Prepaid Rush Visa Card, which sports the
Baby Phat logo, is hot pink and offers card holders special discounts through
the Baby Phat website.
"I’m extremely
excited to be partnering with my husband in introducing the new Baby Phat Card,"
said Kimora Lee said. "Through the card, we will be able to offer our most
loyal customers special rebates and specialty items we know they will appreciate."
Kimora Lee’s husband,
Russell Simmons, said that he spent over two years developing the infrastructure
for the financial company he heads up, UniRush, which is a joint venture between
the mogul and Cincinnati-based Unifund Corporation.
The Baby Phat card
is the first in a new line of affinity branded Rush Cards, which will be released
over the coming months, in an attempt to capture new niche markets.
All of the Rush
Cards are reloadable, prepaid Visa Cards. All Baby Phat customers will receive
a 10 percent discount on all purchases made through the website.
The card can be
used where Visa is accepted. The card is available online at www.babyphat.com,
and by calling 866-RUSHCARD.
All new cardholders
of the Baby Phat card will also receive a Baby Phat Welcome Pack, which includes
a pink Baby Phat tee, an autographed photo and welcome letter from Kimora Lee
and exclusive release details on her upcoming music CD.
