Rapper Jadakiss has
signed on to be spokesman for a new brand of cognac, Nyak (pronounced nigh-yak).
The liquor, which
spokespeople call "the first drink specifically for the hip hop generation,"
comes in a variety of sizes including a 50 ML cigar tube which was designed
by the CEO of the company, Patrick Charpentier.
Charpentier started
the company in 2002 and with Jadakiss as the spokesman, the company is aiming
for the urban market.
"They just
started a national campaign," a spokesperson told AllHipHop.com. "They
have a whole street team that’s gonna put up posters, t-shirts, all of that.
They are pushing it like it’s a hip-hop record. Barbershops, car washes and
any place that people will be listening to hip-hop."
In addition, an
exclusive Nyak mixtape featuring Jadakiss and the D-Block crew, along with a
tour is in the works.
