Ludacris has signed
a deal with Sole City Inc. and will design his own line of footwear, "Da’
Hood Collection by Ludacris."
will feature athletic street shoes and boots and will launch in February of
The first shoe
to hit the stores is titled "Da’ Block."
Sole City will
handle the production, distribution and marketing of the footwear line.
A portion of the
proceeds from the collection will go to The Ludacris foundation and will then
be distributed to various youth charities.
dropped his latest album, Chicken & Beer.