Hip-Hop clothing designer Marc Ecko has entered
into a joint venture with Atari and the union will produce a video game based
on Hip-Hop and graffiti art.
"Marc Ecko’s Getting Up: Contents Under
Pressure," will revolutionize the urban genre, according to Ecko.
"This game will be genre defining. Revolutionary.
We will put the flag in the ground of popular culture with ‘Getting Up,’"
Ecko boasted.
The game derives its name from the term ‘getting
up,’ which means getting your name or graffiti “tag” visible to the
public.
Ecko said the game took seven years to develop
and that after fielding several offers, choose Atari because the well-known
company allowed him creative autonomy.
"Atari allowed me the freedom to challenge
the status quo manner in how games are developed," Ecko said. "That
is precisely why it is the ideal home for this title. This is a dream come true
for me."
The game
is expected to be available on all major platforms by June 2005.
Mark Ecko overseas a clothing empire, 25 retail
stores across the country, and also publishes Complex magazine.