Dame Dash has entered
into the world of high-end timepieces and will produce a line of luxury watches
called Tiret New York.
Dash has tapped
the experience of Daniel Lazar, a leading watch and jewelry designer and through
the partnership hope that their product will “redefine luxury” due
to its uniqueness.
"We are creating
unique watches that are not meant for just anyone," Dash boasted. "Our
watches are created for those with the most selective taste, for those who are
accustomed to the best in everything, not just style. Tiret New York will stand
out and win over the luxury consumer."
According to company
representatives, Tiret will use only the highest quality and rarest materials,
along with new patented technology.
“[The watches]
will be the best in everything, not only the best in style and in aesthetics,
but also the best craftsmanship to create a reliable and accurate time accessory,"
Lazar said. "I am thrilled to be working closely with Damon — his focus
and market instinct will help make Tiret New York a success."
The prices for
Tiret New York watches range from $18,000 to $175,000.
