While chatter is growing
about the alleged sale of the Roc-A-Fella Record label to Def Jam, Dame Dash continues
to strengthen the Rocawear brand, signing a deal to create a line of apparel
based around the upcoming movie, "Batman Begins."
Rocawear partnered
with Warner Bros. Consumer Products (WBCP) on behalf of DC Comics to create
a line which will hit stores at the same time of the theatrical release of the
movie, which is the 5th installment of the Batman franchise of films.
"Rocawear
and Batman are a seamless match," Damon Dash, CEO, Rocawear said in a statement
last week. "Batman is a character who is a child of the city, a self-made
man who reinvents himself and lets nothing get in his way. We understand what
he is all about. Batman is a casual, cool fashion brand and his unique traits
fit perfectly into our line."
The collaboration
is a first for Roc-A-Wear and will feature three distinct looks. The first delivery
is titled “Urban Legends” and features pants, jeans and wovens,
aiming for an old school feel.
The second delivery
is called "Gotham City" and leans towards darker hues while the third
delivery, “I AM,” is inspired by the imagery of "Batman Begins"
and features jackets, hoodies, tees and button downs.
“By partnering
with Rocawear, we combine the super heroic style of Batman with Rocawear’s street
style to create a fashion-forward statement that sets the latest trend in apparel,"
added Dan Romanelli, President, Warner Bros.
The clothing line
is scheduled to hit stores starting in May of 2005.
