While rapper Lil’
Wyte’s own success story is still being written, he’s already working on his
own label, Wyte Records and a clothing line, Wyte Wear.
The first group
Lil’ Wyte’s label will bring out is Thug Therapy, who will make an appearance
on his third release called Third Times the Charm.
Thug Therapy has is like nothing I have ever heard and I have known them my
whole life," Wyte told AllHipHop.com. "Thug Therapy have an up north
style with down south slang. They nasty man. [Also] my boy that I grew up in
the hood with, White Boy Deniro. I been down with them 5 and 10 years."
Wyte, who hails
from the Frayser section of Memphis, Tennessee, has plans to bring his Wyte
Wear line of clothing to the masses, regardless of color or gender.
be s**t for everybody. I’m talking about bathing suits for women, little kids
clothes," Wyte said. "You can’t just jump in some s**t, dog. I got
plans right now. This s**t can be a dynasty.
The rapper said
he hoped to land an endorsement deal with Reebok, one of the many companies
that have taken advantage of Hip-Hop’s popularity to boost their bottom line.
"I will have
me an ‘Icy Wyte Reebok Soldier Classic’ endorsement [deal] if I have to go out
in front of their [Reebok’s] building. If they could see my closet, it looks
like Fat Joe’s closet, but its all Reebok Classics. I’m letting them know, they
need to give me a commercial or something."
Wyte, 22, was discovered
by DJ Paul and Juicy J. The super producers inked him to their Hypnotize Minds
Wyte’s debut album
Doubt Me Now sold over 126,000 units when it hit the streets in 2003
and continues to move over 1,200 units a month.
After a look at
Wyte’s impressive debut sales, the Warner Music Group signed the rapper to its
new Asylum label for his second effort, Phinally Phamous.
"I want to
be one of the most successful, well respected rappers on this planet,"
Wyte said. "My mind is capable [of getting it]."
Third Times the Charm hits stores in October of 2005.