magazine The Ave is launching a monthly artist showcase tonight (4/21) titled
“Mic Check,” which will feature performances by up and coming rappers,
singers and spoken word artists, as well as a fashion show.
The event, according to
Editor-In-Chief Anslem Samuel, is way for the magazine to connect to their readers
on a more intimate level.
“The showcase is a
definite extension of The Ave brand and a direct connection with our readership,”
Samuel told AllHipHop.com. “Being that we area a quarterly publication,
it is extremely important that we keep the name out not just in the industry
but with the actual readers themselves.
“And this showcase
helps us tremendously in doing that,” he asserted.
will be held at the Cherry Lounge in Harlem. New York, which isn’t coincidental,
according to The Ave’s Director of Operations, Kaajal Shah.
“The Cherry Lounge
in Harlem is the perfect venue for “Mic Check,” Shah said. “Harlem
has always been the home of black artistic expression, and with “Mic Check”
we hope to build on that tradition. The showcase will serve as a launching pad
for both emerging artists and unique forms of expression.”
“Our goal was to bring
the Prospect Park section of The Ave to life by creating a venue for up and
coming, and signed artists alike, to try something new and fresh,” added
Ben Leff, co-CEO of The Ave.
Williams will host “Mic Check,” which is being held in conjunction
with BrownIzes Ent. and Wordstock Inc. “Mic Check,” begins tonight
at 8PM, with an open bar sponsored by Navan beginning at 7PM. Admission is $10.