Sean “P. Diddy”
Combs hopes to tackle the Latin market with his Bad Boy records and has announced
the launch of Bad Boy Latino, which the mogul has formed with Miami rapper Pitbull.
In an interview
with the Miami Herald, Combs, who recently placed Bad Boy with the Warner Music
Group, said the label will release latin Hip-Hop, as well as Latin soul and
”It’s one of the
fastest growing styles in the world — it can’t be ignored,” Combs said. ‘The
combination of what I do with hip-hop and [ Hispanics’] reflection of what’s
going on in their lives . . . means we can make a lot of hit records together.”
Pitbull, who will sign artists, handle the marketing and help run the label,
said that Combs’ involvement can only help Latino artists.
see it as him jumping on what’s hot — I see it as someone with vision who sees
where music is going,” Pitbull told the Miami Herald.
Combs has experimented
with Latin Hip-Hop in the past, as he released remixed his hit song “P.E.
2000” featuring Hurricane G., that featured the mogul rapping in Spanish.
video was shot as well, featuring Combs performing the record on a float during
New York’s Puerto Rican Day Parade.