Def Jam Enterprises and AG Interactive have launched Def Jam Mobile, a provider of wireless services for the Hip-Hop consumer.The new channel is available through ten US wireless carriers and includes AllHipHop.com daily news, Reverend Run’s Daily Affirmations, Russell Simmons’ Hip Hop Laws of Success and Simmons/Lathan’s History Makers.
Def Jam Enterprises is a subsidiary of Russell Simmons’ Rush Communications that is run in partnership with Warner Music Group CEO Lyor Cohen.”The hip hop lifestyle has proven to be a global financial powerhouse,” Simmons said. “The launch of the Def Jam Mobile represents more than music. It represents the entire hip hop lifestyle including games, film, television, video, comedy, sports, fashion and news.”AG has also signed over 50 celebrities ranging from Method Man and George Clinton to MTV’s LaLa and superstar model Melyssa Ford.Def Jam Mobile services are now available through www.defjammobile.com
