Cam’ron’s
fashion forward way of thinking has altered the style code of Hip-Hop from pink
to purple to airbrushed Airforce 1’s to fur coats with that distinct Harlem
swagger.
Now the Diplomat CEO is
about to bring his approach to his own clothing line called Vavali.
“My clothing line
is still coming out and I’ve been in Milan lately. It’s coming straight
out of Italy,” Cam’ron explained to AllHipHop.com. “What I’m
doing now is I’m working the runways so when I come to America, it will
already be out in Italy for two years. I’m not doing a sports clothing
line. I’m doing a straight up couture clothing line.”
Like his other ventures
in business, Cam’ron said that he’s plotting Vivali’s course
carefully to ensure that it establishes a firm base in the fashion trade.
“I’m
working with the people out there [in Italy] at the factories and the manufacturers
and getting it rocking out there. Their dollar is 2-to-1 on ours. It’s
worth way more than ours,” he stated.
Fashion Week, which
occurs twice a year in New York City, is the pinnacle of the business in a domestic
capacity, but Cam said that the soil is more fertile in Milan.
“A lot of
times, what people don’t realize is, you go to fashion week [in New York]
and you go, “Wow, Fashion Week, Fashion Week. I gotta get in fashion week.”
Just because you get in fashion week in New York does not mean you can get in
Fashion Week in Italy,” the Harlem native stated. “If you are in
Fashion Week in Italy, they want you to be in Fashion Week in New York. I’ma
get it poppin’ over there first and come back.”
Vivali, which Cam
says means “I’m fly” in Italian, is somewhat available to
his people in Harlem and the surrounding areas.
He said, “Right
now, we got certain things at Apollo Express on 125th Street between 7th and
8th street right next to the Apollo Theater.”
Cam divulged that
the follow up to 2004’s Purple Haze would come out later this year after
the releases of fellow Diplomats Jim Jones and Juelz Santana.
Cam signed to Asylum
Records earlier this year.
