Get ready for a hot finish
to summer as MTV Jams gears up to give viewers a heavy supply of Hip-Hop programming.
MTV Jams will be featuring
five of the hottest emcees on the rise, as well as ringtones, a partnership
with XXL magazine and collaboration with the movie “Hustle & Flow”
to bring viewers closer to some southern artists on the grind.
In August, MTV will deliver
a new monthly half-hour show in conjunction with XXL magazine, appropriately
titled XXL Jams. The show will highlight artists featured in the magazine and
according to XXL editor-in-chief Elliot Wilson, it’s another beautiful venture
with a company he relishes working with.
"It’s a pleasure to
continue to do business with TV’s premiere music channel," Wilson told
Allhiphop.com. "We run the mag game. They run the idiot box. We’re a match
made in heaven. Yes indeed, MTV’s been very, very good to me."
In the spirit of John Singleton’s
new movie, “Hustle & Flow,” MTV will be presenting 10 artists
who represent the “hustler mentality” of the movie’s main character
Djay, played by Terrence Howard.
The special will appear
on July 22nd at 2pm ET and will feature artists videos spliced with footage
from the movie.
Featured in the August premiere
will include Game, Lil’ Webbie, Bow Wow, David Banner and Jim Jones.
Hailed as the "Fab
5," MTV will be spotlighting a new artist every other Tuesday, dubbed "Take
Over Tuesday’s."
Along with being spotlighted,
the selected artist will be host the show and have one of their videos screwed
and chopped.
The five spotlighted artists
will be Atlanta’s Da Back Wudz and Young Jeezy, G-Unit’s Tony Yayo, Houston’s
Paul Wall and Harlem heatmaker Juelz Santana.
They will also be directing
viewers to MTV on their mobile phones to listen to music, interviews, download
ringtones and get more info on the artists featured as the "Fab 5."
