BET & Wal-Mart Team Up, Kanye West DVD First Release

BET and Wal-Mart announced

a marketing alliance today (August 30) that will put BET branded DVD releases

in Wal-Mart and Sam’s Club locations throughout the United States. Under terms of

the deal, BET will provide Wal-Mart with exclusive BET programming and other

content related urban music and movies under the brand name “BET Official.”

The first release

to hits stores under the BET Official brand is a CD/DVD combo featuring Kanye

West. The DVD will come with a copy of West’s sophomore album Late

Registration, which also hit stores today.

The DVD will contain

behind-the-scenes footage, West’s Access Granted episode on the set of

his video “Diamonds From Sierra Leone,” West on 106 & Park &

several videos, including an unreleased video version of West’s hit “Jesus

Walks.”

"This marketing

and promotion alliance with Wal-Mart pairs BET’s powerful brand and stellar

content with trend-setting, urban-oriented music and movies to enhance Wal-Mart’s

appeal in urban entertainment product," said BET President and CEO Debra

Lee. "Over the years, we’ve sought creative ways to deliver more BET programming

content through retail channels. And what better way than combining the ultimate

retailer with the greatest Black consumer brand on the planet."

The CD/DVD package

will retail for $13.88 and is in stores now.

In related Kanye West news, the rapper is suing a rapper and a record label

in Chicago.

West is suing Chicago

DJ Eric "E-Smoove" Miller and Focus Music in Chicago Federal Court

for attempting to sell recordings West produced before he was 18.

West claims Miller

and the label made up phony documents, forged his signature and tried to sell

nine songs to a publisher for almost $500,000.

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