Ludacris was named
Artist of the Year at the 9th Annual Multi-Cultural Prism Awards (MPA) on December
17th, which took place at The Henry Fonda Theater on December 17th.
The annual awards
ceremony is presented by Minorities in Business, a multi-cultural business that
addresses America’s small business sector.
Ludacris was named
Hip Hop Artist of the year for his positive entrepreneurial blueprint and was
one of a very prestigious list of honorees.
Chuck D. accepted
the Hip-Hop Legend Award, while Kevin Black, V.P. of
Marketing/Promotions for Interscope/Geffen, was honored with the Urban
Hitmaker award.
Black has coordinated
the promotional campaigns of Eminem, Eve, 50 Cent, Limp Bizkit, Dr. Dre, Truth
Hurts, The Lox and others.
Honorees also included
Fat Joe (Latin Hip-Hop Artist of the Year), Ronald and Bryan “Baby”
Williams of Cash Money Records (Entrepreneurial Spirit Award), Lisa Ling (MIB
Media Award) and Karl Kani (Urban Fashion Pioneer Award).
This year’s
MPA’s displayed the community and social commitment of the artists themselves.
According to MIB,
the Hip-Hop audience represents approximately 100 million consumers and $300
billion in buying-power.
