‘Pimp My Ride’ & West Coast Customs Part Ways

MTV and West Coast

Customs have amicably split, ending a relationship that helped create “Pimp

My Ride,” one of the most successful television shows for music television

network.

MTV has confirmed that the network and West Coast Customs have

split amicably over owner Ryan Friedlinghause’s concerns about his company’s

image.

The new show will air on The Discovery Channel and is being

developed with the producers of “American Chopper” and “American

Hot Rod.”

The untitled show will focus on private jets, helicopters, tour

buses and other high-end vehicles.

"We’ve had a great experience with Ryan," said MTV

spokesman David French. "Everyone in that garage is very talented and we

wish them all the best."

Discovery Channel representatives confirmed the new project.

West Coast Customs’ new headquarters will be based in

a 21,000 square foot corporate-style building/warehouse in an industrial park

in Corona, which has a thriving auto industry.

“Pimp My Ride,” hosted by rapper Xzibit, debuted

in March 2004 and quickly became one of MTV’s most watched shows.

The 30-minute series featured West Coast Customs taking worthless

cars and tricking them out to the tune of $20,000.

A version of the

show debuted in the U.K. earlier this year.

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