Miami-based record label Slip-N-Slide Records has inked a multi-million dollar deal with Def Jam, headed by rapper/mogul Shawn “Jay-Z” Carter.
While Trina, Trick Daddy and Ft. Meyers rapper Plies will remain signed as Slip-N-Slide/Atlantic artists, newcomers Rick Ross, of Miami, and Citty, of Atlanta, will record under the new Slip-N-Slide/Def Jam imprint, where a new roster of talent will be developed.
“We met with every major label head across the country, but the level of respect that Def Jam showed for Slip-N-Slide was priceless,” said Slip-N-Slide President Ted “Touche” Lucas. “Jay-Z saw Slip-N-Slide’s vision and was willing to do everything in his power to make that vision a reality.”
Founded by Lucas in 1993, Slip-N-Slide has sold over 8 million records, mostly powered by hits from Trick Daddy and Trina.
Lucas said he plans to expand the label’s presence beyond Florida under the new venture and “form a cartel of new artists from other regions.”
Rick Ross’ debut album, Career Criminal, is slated for a summer release, while Citty’s album, Da Cookie Man, is due before the end of the year.
“We have very high expectations for Rick Ross, Plies and Citty. We’re going to have a big year,” Lucas predicted.