Actor Terrence
Howard has struck a deal with 310 Motoring to become a spokesman for the high
end automotive company’s 310 footwear line.
The company is
planning to launch The Terrence Howard campaign in men’s urban, fashion and
lifestyle magazines around the world in markets where the footwear is sold.
"I’m thrilled
to take on my role as a spokesperson with 310," Howard said. "This
brand has always been known as a symbol of luxury in Los Angeles, and I’m proud
to help take it to the next level as the 310 code goes global."
The announcement
comes during a banner year for Howard, who recently
starred in the critically acclaimed films Ray, Hustle & Flow and Crash.
"Terrence
is the perfect symbol for 310. He is one of Hollywood’s most respected rising
stars with a deep history in the industry, and his impeccable taste is evident
in everything he does – including selecting roles of quality and substance.
With Terrence front and center in our 310 ads, I’m looking forward to what I
believe will be
an incredible year for the brand, said Marc Laidler, founder of 310 Motoring.
The announcement
comes on the heels of the popular 310 Motoring produced Hurricane sneaker with
rapper The Game.
The Game’s release
with 310 Motoring proved to be successful, helping the company’s stock price
jump 8% after selling out nationwide upon its release in Dec.
310 Footwear is
sold in department stores, specialty stores and boutiques worldwide.
