Artist: SubCon (Sub-Conscious)Title: SubTalkRating: 3 1/2 StarsReviewed by: Henry Adaso
Lets face it its almost impossible for any artist who defies mainstream values to be accepted by the wider Hip-Hop audience (i.e. Little Brother). But New Yorker Sub-Conscious could care less about the mainstream audience. As SubCons sophomore album proves, his music is structured to speak to a specific audience in a specific language known as SubTalk (Eastern Conference).
SubCon jumpstarts his musical journey with the semi-autobiographical Who Am I. Relying on his conversational-style flow and unspoken humor, SubCon draws his listener into the hearts music, even unveiling the words to his first rap. His free-flowing rhyme structure is more evident on the poignant title track. Subs longtime friend DJ Eli whips up a thematic sonic that drives the track and adds replay value to it. And, when Sub said hed whisper a verse and keep attention like a screaming ambulance, he lied. This former Bragging Writes champ has a brash delivery, and his flow is endearing and more ear-grabbing than a siren.
However, for every two replayable tracks, theres a bland adventure that begs to be skipped immediately. Like the Breezly Brewin (of the Juggaknots) featured Bazerkowitz, where Elis uninspiring production has only an insipid hook to rival for mediocrity. Thankfully, Sub revs the album forward by retreating into olschool-steez on the electrifying Is It Live. The song relies on snappy kicks and urgent keys to produce a tune that will surely have heads nodding. Yet, another detour into bland production gives rise to the yawn-inducing Ape Shit.
Sub puts things back in perspective on the blissful Gaintaining reminding us of the essence of Hip-Hop: heartfelt beats and gut-wrenching rhymes. With an identity thats all his, and a style that oozes unheralded lyricism, SubCon has crafted an album thats sure to leave an indelible impression in the minds of true-school Hip-Hop fans.