Managing Director Of Cristal Not Impressed With Rap Patronage

In a special edition

of The Economist Magazine, the managing director of Louis Roderer Cristal

addressed the popularity of the brand amongst Hip-Hop artists.

In an article titled

"Bubbles & Bling" in a special Summer 2006 issue, Frédéric

Rouzaud, the managing director of Cristal, stated that the company observes

its association with the rap world with "curiosity and serenity."

Despite importing

over 50,000 cases of the champagne per year, Rouzaud was less than thrilled

at rappers’ fondness for the posh drink.

"What can

we do?" Rouzaud told The Economist. "We can’t forbid people

from buying it. I’m sure Dom Perignon or Krug would be delighted to have their

business."

The article further

labeled the constant Cristal patronage by rappers as "unwelcome attention."

The article contains

pictures of Sean "Diddy" Combs, one of the drink’s most popular enthusiasts

and quotes Jay-Z’s No. 1 hit "Hard Knock Life," which name-checked

the brand.

According to AmericanBrandstand.com,

the pricey champagne was the 8th most mentioned brand on Billboard’s Top 100

chart in 2005 with 35 mentions, being promoted by the likes of Kanye West, Trina, Lloyd

Banks, The Game, Mariah Carey, and others.

Related Stories