Steve Stoute’s Translation Consultation & Brand Imaging Aligns With GM

Translation

Consultation & Brand Imaging , a New York City-based brand marketing firm

headed by founder and Chief Creative Officer Steve Stoute, has aligned with General

Motors Corp. The

company will provide strategic counsel and marketing communications guidance for

Chevrolet and other GM vehicle brands in the U.S. on key projects as it helps

expand GM’s appeal to young, diverse, well-educated consumers living in key metropolitan

markets in the US, particularly coastal markets."The

power of Hip-Hop and the culture it harbors is breaking down walls in corporate

America daily," Stoute told AllHipHop.com. "I’m thankful that my company

is the market leader in marketing this culture and doing it in a authentic way."Translation

specializes in creating and implementing marketing concepts that establish connections

between Fortune 500 companies and celebrities from music, sports, entertainment

and fashion. "Our

goal is to help GM reach new consumers by increasing the relevance of its brands

in their lives, while simultaneously leveraging Translation’s entertainment and

sports assets to also build value with GM’s existing customers," Stoute added.

"We’re

very excited about involving Steve and his group in our marketing communications

efforts," said Mike Jackson, GM North America vice president, marketing and

advertising. "We believe Translation can help us continue to better differentiate

our brands and connect with the trend-setting youth market." Translation

has a proven track record in assisting major brands such as McDonald’s, Reebok,

Hewlett-Packard and others to better understand consumers and emerging trends."The

deal is the latest move for GM, which is in in the middle of a sweeping turnaround

effort after losing $10.6 billion in 2005.

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