AHH Stray News: Loud, Magic, Sedgwick & Cedar

According to sources,

SRC Records CEO Steve Rifkind is in negotiations to regain his best known brand

name, Loud. Sources told AllHipHop.com that the mogul is planning a relaunch of

the Loud brand, including a website and a mobile effort, Loud Mobile. Loud

closed its doors in 2002 and Sony acquired the Loud name when it purchased the

label from Rifkind, who launched a new label, SRC Records with Universal. Loud

Records boasted a roster of numerous Hip-Hop acts, many of which are still recording

today. Former

artists on the label include Wu-Tang Clan, Xzibit, Mobb Deep, Big Pun, Tha Alkaholiks,

Lil’ Flip and others.TVT

Records has signed New Orleans rapper Awood "Magic" Johnson and the

rapper is preparing his TVT debut, tentatively titled Before & After.

Magic, who recorded for C-Murder’s Tru Records and Master P.’s No Limit imprint,

stated that music industry politics and bad deals kept his music from reaching

the masses. "With TVT Records behind me, I can finally make the mark on this

industry I know I was meant to make," Magic said. "TVT’s so strong in

the South, and together we’re gonna take it to the very bottom — the Ninth Ward!"

Magic’s debut as a TVT recording artist will hit stores in 2007. Hip-Hop

clothing line Sedgwick and Cedar have announced they have secured World-wide rights

to The Twins (Keith and Kevin) two pioneering B-Boys that helped revolutionize

breakdancing. Originally known as The N***a Twins in the 1970’s, the two have

been labeled "founding fathers" of B-Boy culture. “We are inspired

by the legendary style Keith & Kevin were well known for, which was a dramatic

sense of fashion, including matching outfits, trench coats and often times sporting

cigars in their routines,” commented Ray Riccio, CEO of Sedgwick & Cedar.

“They are the founding fathers of the B-Boy movement, one of the most artistic

fusions of body and music ever created. It became so connected to the music that

it became an essential element of hip hop culture.” Sedgwick & Cedar,

which debuted in Spring 2005, features some of the most influential figures in

Hip-Hop history that have lent their images and likeness to the clothing line.

Afrika Bambaataa, Grandmaster Caz, Melle Mel, Chief Rocker Busy Bee and Sha-Rock

have all been tapped to represent and be part of Sedgwick & Cedar.

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