The champion MC from last years battle returns to show his lyrics and penmanship in AllHipHops Breeding Ground Showcase after earning stripes the old-fashioned way. Tickets can be purchased at the door or Ticketmaster)!
Almost a year ago to the day, a new Champion was crowned in the City of New York. It wasnt Nas defeating Jay, or 50 snatching the crown with another diss record. It was Serius Jones defeating former battle king Jin at the AllHipHop/Fight Klub Competition. Although the footage has been played annoying amounts of times on several television stations, and it was great exposure for a masterful performance, each viewing seemed to further dry the cement beneath Jones feet. similar to most before him, The Battle Rapper tag was being placed on the Englewood MC like a clearance white tee from Marshalls.
Professing that he is a student of Hip-Hop and lyrical combat is simply one aspect to the art of Rhyme, the stage is being set for a new battle. With his new street album release, King Me Serius Jones sets on to convince the world that television has only shown one side of his arsenal. With more than one in the chamber the target is now successful record sales, staying true to himself and bringing change in the sometimes overexploited culture of Hip-Hop.
AllHipHop.com: Last year, The AllHipHop Fight Klub Battle blew you up beyond proportions. But now are you trying to focus more on songwriting?
Serius Jones: Nah, I aint trying, I was doing that before the whole Jin thing. Its just that people make such a big deal out of it that, they dont think youre doing nothing else.
AllHipHop.com: Do you think it helped or hurt your career?
Serius Jones: Nah, I mean at the end of the day, none of this is hurting my career because all publicity is good publicity, unless its bad publicity. So I mean as far as the whole battle thing, my element is Hip-Hop , so it could never be bad that I get exposure for killing somebody in a battle. At the end of the day, its just America, like we dont expect people to be multi-talented because were so used to just a quick fix. So when you come from another angle, its just a benefit. I love the fact that if anybody is sleeping on me, its my pleasure.
AllHipHop.com: Youll be performing in The AllHipHop Breeding Ground Showcase. How do you bring your creativity to your shows?
Serius Jones: Everytime I do a show, its like Im doing my first show. Ill go off the top of the head and just start freestyling in the middle of the show, or Ill have my DJ scratching in the background. I really just zone out and have fun with it. Hopefully, me having fun on stage comes across to the crowd. I dont know what the hell to do – you know Im too tall to be jumping around acting crazy.
AllHipHop.com: Tell me about your new street album
Serius Jones: King Me is basically a statement. Its a statement towards anybody whos wondering whats going on with me, or wondering my position, or who I am in the game. Its basically just saying for all those doubters, or all those that dont understand how Im coming at the game. Im coming at it like basically, Im a King.
For those who dont know, its not like I just battled Jin and battled on Smack [DVD], I basically have the Fight Klub crown because I beat 12 people last year in a row – in the most respected rap arena in the world. I battled people from England to Africa To Florida all over the world. As far as the underground, I dont think thats ever been done before. And this was for money. I mean I got 40,000 dollars from that. I got production from Needlz on there, I got production from my man Flako, I got 50 talking on there, I got Lil Wayne talking on there. Its just a collection of everything I been going through. Its definitely on par or better than the average album that youre gonna hear and this is just my mixtape, you know a street album.
AllHipHop.com: You have some songs on your album that seemed to express some disappointment in Hip-Hop. Are you somewhat disappointed in Hip-Hop?
Serius Jones: You know what, Im proud of Hip-Hop, but Im disappointed in the direction of Hip-Hop. Its almost like you got a son or a child and you watched it grow up for so long. Youve seen it grow from being a smart little student to you know wearing glasses to wearing a African medallion to wanting to be a gangster you know wanting to be tough. Its like a child youve watched it grow. So you love the child no matter what it does. So you know that this child has to go through these phases to become a man and really mature. What Im disappointed at is not Hip-Hop itself. I just thought that would be an interesting concept to battle Hip-Hop [on a record]. Being that Ive never seen anyone do it to the level that I do it on the battle tip, I just thought that would be the only person left for me to battle is Hip-Hop. The only thing I want it to do as the owners and creators of Hip-Hop is to take more of it back ourselves so were not just selling ourselves out. If you turn on the radio or turn on the TV, everything you see has Hip-Hop in it, you know. You gotta ask yourself, whos getting paid off that? Whos exploiting that? It needs to be more us and less them.
AllHipHop.com: How will you avoid that machine that does exploit the art form?
Serius Jones: I think at the end of the day, its unavoidable, you just have to be able to go through the machine without being watered down to the point where you dilute your whole concept. Its just like drugs, if you have a pure product, you dont really make no money by watering it down. If you get some real raw product you have to water it down a little bit because the average consumer cant take it in a full real raw state. So a lot of times, I want to say certain things in songs, but if its a song I want to play on the radio, I might have to take out the line that says f**k the police or f**k George Bush. Because at the end of the day, Im marketing myself as a product so even though I feel certain ways or feel strongly about my opinions, I got to be real with myself enough to say if I want to sell these millions and meet these millions of fans, that I have to live by this is a business. So theres a thin line between that and selling out.
AllHipHop.com: Lets think about your name Serius Jones in a much broader perspective, just play along with this.
Serius Jones: Okay
AllHipHop.com: Whats the most serious thing youve ever dealt with in your life?
Seirus Jones: Oh wow, thats crazy. Can I say life itself? I mean the most serious thing that Ive dealt with is this whole music business. Because at the end of the day, if you really want to be successful at this, you have to live this.
AllHipHop.com: Is Up North Hip-Hop serious?
Serius Jones: A lot of times Up North Hip-Hop is serious, but a lot of times its too serious. Like people take it and are not having enough fun with it. You got people Up North doing the motorcycle dances and leaning and rocking with it because its fun. Its because of the mind state up here because its cold and its the concrete jungle. It comes across where its a lot of tense energy and people have already heard that kind of energy from up North. So the whole up top movement has to come at a different angle.
AllHipHop.com: Is Southern Hip-Hop serious?
Serius Jones: Southern Hip-Hop is making serious noise and serious money. I like southern Hip-Hop, especially the legends thats really, a lot of people sleep but theres a lot of southern MCs that spit crazy. I listen to T.I., I listen to Lil Wayne, I listen to UGK. Its a lot of Down South lyricists that spit more than Up Top lyricists.
AllHipHop.com: Now lets switch to the last name Jones and give me youre opinion on some famous Jones
Serius Jones: Alright
AllHipHop.com: James Earl Jones.
Serius Jones: That n***a got an ill voice. Id like to hear him spit a 16 or something.
AllHipHop.com: Mike Jones.
Serius Jones: He definitely is putting a strain of the Jones name [laughs], but hes definitely a marketing genius; Ill give him his credit. Hes making money with it, and hes trying to personalize Jones, and I cant be mad at that.
AllHipHop.com: Jim Jones, not the rapper, but the cult leader.
Serius Jones: I dont even know about that guy. I dont know the specifics on him.
AllHipHop.com: Jenny Jones.
Serius Jones: Shes a hustler, she hustled that TV money. I dont think shes hot anymore, but she had her little run.
AllHipHop.com: Star Jones.
Serius Jones: That was messed up what they did on that show, but I guess shes a progressive black woman making it happen in a game thats really like being a fish in a pool full of sharks.
AllHipHop.com: Nasir Jones.
Serius Jones: Nas is one of the most legendary MCs of all times. I thank Nas for a lot his catalog of music because it really inspired me to be an artist. Nas is one of the best MCs of all times.
AllHipHop.com: So you think youll reach that level one day?
Serius Jones: If these hating ass n***as in the streets dont get me, and if God wants me to, then I know definitely that Im going down in the history books. And I know that when its all said and done, Serius Jones will be in the Top Five MCs of all times. When its all said and done, true legacy speaks for itself.