Eve Tapped For M.A.C. Cosmetics’ HIV/AIDS Awareness Campaign

Rapper Eve has

come on board as the newest spokeswoman for M.A.C. Cosmetics’ new M.A.C Viva Glam

VI campaign.Eve

will join fellow celebrities Debbie Harry, Dita Von Teese and Lisa Marie Presley

for the campaign. Proceeds from sales of the company’s Viva Glam VI lipstick and

lipglass will be donated to the M.A.C AIDS Fund, an organization that supports

men, women and children affected by HIV/AIDS globally."In

some countries there are not enough doctors, nurses or hospitals to deliver existing

HIV treatments," Eve said. "We need to develop these hospitals and bring

in more medical professionals in these countries so when new treatments or a cure

is found, we know how to get it to people who need it most."In

addition to the star-studded line up, the Fund announced that $6 million in grants

will go to 12 organizations addressing crucial areas of need affecting the HIV/AIDS

epidemic and those living with the virus.The

effort is the Fund’s largest effort to date. The grants will be used to address

treatment adherence, the need for prevention efforts in high-risk populations;

increasing the number of doctors and nurses in countries that need it most and

providing survival-based needs such as food and housing to those living with HIV/AIDS."Our

Viva Glam VI spokespeople cut through the clutter," added John Demsey, M.A.C.

global president Fund chairman. "They are all incredibly talented and have

strong and distinct points-of-view and unique perspectives on this crisis."

Besides

raising overall awareness and support of the HIV/AIDS epidemic, the women will

help educate the public on the emerging issues being addressed by the 12 grantees.They

will also be featured in a series of Viva Glam VI campaign portraits, shot by

celebrated photographer Michael Thompson.More

than $70 million has been raised for the organization since its establishment

in 1994.

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