CEO of SRC Records, has signed a distribution deal with Miami-based Coalition
Music Group in an effort to work more closely with rising reggaeton artists.The
deal, announced today (Oct. 18), will allow SRC/Universal to draw upon a broader
range of music, specifically Coalition Music Group’s specialty,reggaeton.According
to the New York Daily News, the businessman will distribute music from
Coalition’s roster, which includes reggaeton artists Zion and Lennox.Rifkind
also said he is investing several million dollars into Coalition, which was founded
by Miami entrepreneur and boxing manager Luis Navarro."We’re
making a major investment in reggaeton," Rifkind told the Daily News.
"(Reggaeton) is where Hip-Hop was twenty years ago."Coalition’s
first release under the new agreement will be Cocorocos, a compilation
SRC imprint is also planning the Nov. 21 release of Akon’s new album Konvicted.