DMX is expanding his business career beyond music with the launch of his new clothing lines, the DMX and DMX Signature collections.
The rapper’s line will include designer apparel, footwear, head wear and outerwear.
According to representatives, the clothing line will border on the “rough edge of hip-hop mixed with the practicality of the no nonsense, no frills clothing that active and rugged men want.”
The line, which features fabrics like denim, leather, cotton and fleece, will be available for purchase at DMX concerts, speciality stores and from various online retail sites.
DMX is also launching an e-commerce site along with a major roll out of the line, which will be in stores nationwide in 2007.
The rapper is also in the planning stages of launching a new apparel line for dogs.
