Snoop Dogg Launches Pet Line

Amid several recent arrests, Snoop Dogg continues to build his brand with the launch of a new line of pet products.

The Snoop Dogg Pet Line will start taking pre-orders Nov. 21 via a partnership with Amazon.com.

The new line features various accessories for dogs, including toys, apparel and a sound chip that plays signature Snoop phrases.

Products include a Snoop Dogg doggie basketball jersey, animal print Faux Fur Coat and a Doggfather Hoodie Sweatshirt. A DJ Headset, “Dogg Bones,” boom boxes and footballs are also available from Snoop’s pet line, which is being produced and marketed by JAKKS Pacific, Inc, a company that markets a broad range of toys and consumer products.

“Amazon.com is already a Snoop Dogg destination for shoppers,” said Tony Lawlor, senior vice president of Marketing at JPI Pets in a statement. “The late November pre-order offer of our dog toys and apparel will enable Snoop Dogg fans to buy the items before they hit other mass retailers in spring 2007.”

Pet owners can preorder accessories from the pet line starting Nov. 21, the same day Snoop’s album Tha Blue Carpet Treatment hits stores.

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