Reprise Records
launched G’s Up TV today (Nov. 21), a new online show starring Atlanta-based
rapper Lil Scrappy.The
documentary-style Internet television show features Lil Scrappy recounting his
life and how he broke into the music industry. The rapper will also appear in
a variety of humorous skits, which include a cognac tasting contest with Lil Jon,
a food run with friends and a skit where he enters into record label’s master
tape vault.Guests
on the show include Lil Jon, Three 6 Mafia, Jaime Kennedy and Stu Stone, Young
Buck, Young Dro and others. "’G’s
Up TV
‘ is the other side of me — not just doing the rap thing," LilScrappy said in a statement. "It’ll help people understand what I’m about,
beyond my music career — the real Scrappy."A
trailer of the show that was posted on popular video sharing site Youtube garnered
over 1.5 million views in just six weeks."The
current climate requires us to be innovative and resourceful when it comes to
delivering content to consumers and fans," said Reprise’s Sr. Director of
Creative & Visual Content Denise Williams. "We built and housed our set
at Warner Bros./Reprise Records’ office, in order to transform and create an environment
for any artist from any genre."G’s
Up TV debuted today and new episodes will be released each week until December
5, when Lil Scrappy releases his full length album Bred 2 Die, Born 2 Live,
which is executive produced by 50 Cent and Lil Jon. Formore information visit www.lilscrappy.com
and http://gsup.tv/.
