New Era Hat Company Unveils J. Dilla Hats

A

new line of New Era Fitted hats honoring the memory of Hip-Hop fixture Jay Dee

(aka J. Dilla) will debut on Okayplayer.com. The web site will exclusively unveil

and sell the fitted head pieces beginning at 12:00 pm ET Friday (Nov. 24). The

revered producer, a founding member of the rap group Slum Village, was known for

his work with numerous artists, including Common, Erykah Badu, Busta Rhymes, The

Roots, De La Soul and the Pharcyde. Jay

Dee (born James Yancey), left Slum Village in 2003 to pursue a solo career. He

died on February 10, 2006 from complications of lupus. The

Jay Dee hats mark the latest venture for New Era, which teamed with rappers the

Game, Fabolous and Fat Joe as well as MTV personality La La as part of its Capture

the Flag series of hats. Proceeds

from the sale of the Jay Dee headwear will go to the J. Dilla Foundation, an organization

founded to keep the producer’s memory alive through partnerships, events,

concerts and fundraisers.For

more information visit www.okayplayer.com

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