Often times, rappers are marginalized. One gun reference makes you a gangster rapper, and one push for piece makes you conscious. Kanye, GLC, and Common make G.O.O.D. Music hard to classify under these umbrellas, but Consequence may be even tougher. Birthed into the industry by way of A Tribe Called Quests Beats Rhymes & Life, Cons appears to have his Jansport strapped up, not his Tech. But today, with songs such as the sexcapade-based Callin Me, the Queens rapper wont be passing out flyers after the show.
The comeback kid takes a minute to evaluate his many sides, in discussing his forthcoming debut. After a plethora of successful mixtapes, Consequence knows his audience, and he has to to uphold expectations from within his Grammy Family. And as the song promised, theres hella haters including some playful blocks from within Cons family in this interview, check it.
AllHipHop.com: Would you label yourself a conscious rapper or a backpacker?
Consequence: I think Im a rapper with a conscience, but I dont really think Im no backpack rapper, causeI aint [laughs] you know, its so funny cause you gotta be real mindful what you say. I dont wanna ever alienate the backpack crowd, cause a lot of people support me. But I dont dress like no backpack rapper; I dont really talk like no backpack rapper; I dont really have backpack rapper issues. [Laughs]
AllHipHop.com: What are backpack rapper issues?
Consequence: Its just certain ideals. Cause I just feel like I understand how the hood works. I understand how the streets work, I understand how mainstream works, I understand how this music works. So like I said, I never want it to be said that I alienated myself from backpack rap cause thats where people would say, I guess, I got my start and thats a lot of my fans, and I would never wanna alienate people who support me. But I wouldnt say Im just a backpack rapper. I wouldnt say that. Cause I be in the streets, and I dont really do the lounges, thats not where I hang out at. I been there and I been to the titty bar. Im not a titty bar rapper neither. Im just a dude whos been exposed to a lot, so I cant really say Im just a backpack rapper. Cause Im not just a Louis Vuitton, baller rapper neither, you know what Im sayin? But I got Louis Vuitton shoes. I got a Benz, but I dont rap about that to the degree where you could say Im a bling bling rapper neither. But I got those things. Its just what you would like me, my whole perspective for rapping is just, I rap about what I been exposed to and what I see. Thats why I named myself Consequence. Consequence is like the result of your actions, or the result of your environment, what you see, what comes about from you doing something. So, thats why I rap.
AllHipHop.com: Do you feel that when people put those types of titles on artists?
Consequence: Its a stereotype, like saying all Black people eat watermelon. We dont! I know n***as that dont like watermelon. Its like saying all White people cant dance or all [Latinos] are landscapers. Thats not fair. Fat Joe is one of the most successful artists in Hip-Hop. But because hes Latin, does that mean he does certain things? No. He probably does a whole lot more n***a s**t than a lot of n***as do! Its like, people say 50s a gangsta rapper, 50 doesnt really classify as a gangsta rapper. 50 been through gangsta s**t. And just like people say Im a backpack rapper. I be in the streets every day. Every day. I dont have a backpack on when Im in the streets. [Laughs] But, like I said, I never wanna disenfranchise myself from backpack rap, cause thats where a lot of people got introduced to me because my vehicle into the game was A Tribe Called Quest. But if you listen to Beats, Rhymes & Life, yeah, there is backpack rap on there that Im kickin, but Im kickin a lot of
AllHipHop.com: The party rhymes with the guns and all that
Consequence: Yeah, but I embrace that. If people feel like Im a backpack rapper and I represent them, I dont have no problem with that. But I just feel like its not a broad enough definition. And I feel like its just not a broad enough definition for a lot of backpack rappers. You could say Kanye is a backpack rapper, but hes not just a backpack rapper. I mean, there are rappers who are just backpack rappers, and there are rappers who are just bling rappers. Like I dont know if youd ever hear Baby make a song Well, see its all in how you define it. Cause What Happened to That Boy, you could say its a bling song, but what they talkin bout aint really Its kinda conscious. Categorization is just the easiest way for a person to absorb what youre doing without having to look into the meaning of it.
AllHipHop.com: So tell me about the album.
Consequence: The albums called Dont Quit Your Day Job. Im really, really excited about it, its about 80% done and its real good. I got two records with John Legend on there; Kanye produced about five records on the album so far. We sitting on about 30 records, we really been hustlin hard. The other producers I got on there are Notch from the Teamsters; Young Lord did a joint called Night Night, that s**ts crazy. We got Kilo Kain, whos a G.O.O.D. Music producer; Devo Springsteen, whos a G.O.O.D. Music producer. I think its gonna fill the void up. Its like, the sound is new, but some of it is reminiscent of, like Tribe. Like theres a song on there called Dont Forget Em, after I did it, I was like, [laughing] Im almost good; I got like one or two more to do. Cause its like so Its the most backpack record on there, but its just fits. Cuz the vibe of the beat is something real Tribe, and the hook is real Tribe. [Sings the hook]. Man, I just wish I could let you hear it.
AllHipHop.com: Do you personally feel pressure to make a certain kind of music?
Consequence: Nah, I just be making what I go through. I just make music that I go through. Like, I got a song on my joint we thinking about making the first buzz single called Caught Up in the Hype. And it may come across like baller-ish, but its not ballerish, its just like, the first verse is like, Aww s**t! Im back in the Louis store/ the sex get any better, Ill be up in the jewelry store/ or bag Marc Jacobs/ a bag by Marc Jacobs/ but still theres no guarantee/ that we gone ever make up/ Cause once I had her legs up and her skirt went higher/I heard the voice of reason like Earth, Wind, and Fire/ saying long as she been on earth, this hoe been a liar/ So she aint gone never preciate a thing that you buy her/ And even if you put food on her plate like a slider/ She throw it in your face like a constant reminder Its just something I been through. Like, I been to the mall. [Laughs] Its just a day at the mall, with your girl or with your dude and, you know, we all go through to it. Im pretty sure you been to the mall with your guy or whatever and you see a pair of Chanel sunglasses like, Damn, how can I get these outta him! I do it to my girl! Like, How can I make her pay for these Gucci sneakers.
[Interview gets interrupted by his longtime girlfriends four-year-old daughter, who wants to say Hi, and kindly informs us that her mother is not his girlfriend.]
AllHipHop.com: Let me find out the four-year-old is blocking on you.
Consequence: All the time! [Laughs]
AllHipHop.com: Thats gotta be quite the hurdle to overcome.
Consequence: Nah, keep her up for a little while, shell fall back. Shes learning English, so she likes to really show you that she [can] talk smart, like she knows adult conversation. But shes a good little girl. Shes like a little old lady, like [the ones] that feed the pigeons in the park? Thats her movement.
AllHipHop.com: Do you have kids of your own?
Consequence: Nah, I dont.
AllHipHop.com: Has being around her influenced you or your music in any way?
Consequence: Well, a percentage of my album is about her and her mama. [Laughs] Nah, you know, just things that you go through. Its a different experience. Its not like the norm of me just recording from a bachelors standpoint, cause I dont have any children. Cause you know, its ups and downs. Its good things; its bad things. Like getting slapped in the head after you get a haircut. [Laughing] You cut your hair real low and she wants to play and slap you in the head, you know? But like I said, its definitely things that Ive learned from the whole experience. Cause you know, like if you make relationship records, sometimes they be so cliché. But some of the records Ive got, I feel come from the perspective of, Its sometimes when yall just make me sick! [Laughs] You know, as opposed to just something thats like, Aww! Its just something that a lot of people go through.
AllHipHop.com: Like when you be ready to kill somebody and you know you love that person to death
Consequence: Yeah. But its just a different hit on it when you dealing with a mate that has a child. Cause its certain things that attach you. Its a lot of better for worse, cause its not just one person. Like, Ive known [my girlfriends daughter] since she was like one year old, so Ive been one of the primary male figures in her life. But yeah, you know, its all good though.