DMX Launching DMX Authentic and Earl Simmons Clothing Lines


his recent legal troubles, DMX is continuing to stay busy as he ventures into

the realm of fashion.The

rapper is prepping the launch of his DMX Authentic and Earl Simmons Signature

Collection clothing lines, an effort that promotes "real clothing for real

people," according to a source from DMX’s design team.DMX

Authentic will offer basic, classic pieces, while the Earl Simmons Signature Collection

will have higher-end specialty pieces. The

rapper’s style philosophy is described as no frills, utilitarian clothing that

combines quality, style and comfort worn by people who understand that clothing

is part of a lifestyle.The

clothing — which is targeted for the young, aggressive and hip market looking

for clothing to match their lifestyle — will initially include graphic t-shirts.


cite the motivation to communicate the DMX brand image as the reason behind launching

the lines.Clothing

images on the initial products will serve as a representation of DMX as a man

and artist as well as highlight the lyricist’s interests, which include cars,

music, life, his pitbulls and his journey and evolution in attaining a more profound

spiritual existence.Plans

are currently underway to feature stylish, tough, rugged wear for Hip-Hop, sports,

extreme sports, automobile, and racing enthusiasts.Consumers

can look for groupings of denims, leathers, camouflage, cotton, and knits for

men and women within the next couple of months.The

DMX Authentic and Earl Simmons Signature collections will be available to the

public on Friday (Feb. 9).The

launch is the latest achievement for DMX. However, the rapper (born Earl Simmons)

was recently arrested in Yonkers, NY for driving with a suspended drivers license.According

to reports, DMX was arrested Friday (Feb. 2) after authorities pulled the rapper

over for running a red light on Yonkers Avenue.DMX

is scheduled to appear in court on Feb. 14.

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