Detroit rap group
Slum village has teamed with Chevy and Safe Kids Worldwide, to produce a Hip-Hop
themed safety song targeted at 8-10 year-olds, urging the youngsters to travel
safely. The
song and video, titled "4 Steps," was written by Slum Village members
T3 and Elzhi and will be made available through a CD distributed by Safe Kids
Worldwide and through web downloads. The
group met with representatives from Chevorlet and Safe Kids before going into
the studio, to hone the song’s message. "It’s
good to take a safety message and put it into a Hip-Hop song, because Hip-Hop
is youthful," Elzhi said. "Hip-Hop holds a lot of influence over kids.
Some kids even want to be like us – to do what we do – so we hope they will listen
to our message."Slum
Village announced a deal with GM in Sept. of 2005. Since, the announcement, the
group has been featured in a number of ads for Chevrolet, in print, radio and
television. In
June 2006, group members T3 and Elzhi helped Chevy build a Habitat for Humanity
home for a family displaced by Hurricane Katrina.
